The Institute of Advertising Practitioners in Ireland includes all those creative agencies which devise many of the campaigns you see or hear on tv, radio or online.   The industry spent €1.6bn in 2024 and my next guest says it should be a lot more.  But does that mean a lot more ads and will much of that money flow in the coffers of the giant tech platforms?  IAPI also includes PR professionals and there has been plenty of consolidation in that sector too. Joining Joe in studio was Siobhán Masterson, CEO of IAPI.

The Institute of Advertising Practitioners in Ireland includes all those creative agencies which devise many of the campaigns you see or hear on tv, radio or online. The industry spent €1.6bn in 2024 and my next guest says it should be a lot more. But does that mean a lot more ads and will much of that money flow in the coffers of the giant tech platforms? IAPI also includes PR professionals and there has been plenty of consolidation in that sector too. Joining Joe in studio was Siobhán Masterson, CEO of IAPI.

The Institute of Advertising Practitioners in Ireland includes all those creative agencies which devise many of the campaigns you see or hear on tv, radio or online. &nbsp; The industry spent €1.6bn in 2024 and my next guest says it should be a lot more.&nbsp; But does that mean a lot more ads and will much of that money flow in the coffers of the giant tech platforms?&nbsp; IAPI also includes PR professionals and there has been plenty of consolidation in that sector too. Joining Joe in studio was Siobhán Masterson, CEO of IAPI.&nbsp;

Siobhán Masterson, CEO of IAPI

Presented by Newstalk's Business Editor Joe Lynam, this 30-minute programme focuses on the key business stories from home and abroad, market analysis, new business innovations and profile interviews.CONVERSATION THAT COUNTS | Ireland’s national independent talk station for news, sport, analysis and entertainmentListen to Newstalk at&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="http://newstalk.com/listenlive">http://newstalk.com/listenlive</a>&nbsp;| Download the GoLoud app now, the new home for Newstalk

Business

Presented by Newstalk's Business Editor Joe Lynam, this 30-minute programme focuses on the key business stories from home and abroad, market analysis, new business innovations and profile interviews. CONVERSATION THAT COUNTS | Ireland’s national independent talk station for news, sport, analysis and entertainment Listen to Newstalk at http://newstalk.com/listenlive | Download the GoLoud app now, the new home for Newstalk

Presented by Newstalk's Business Editor Joe Lynam, this 30-minute programme focuses on the key business stories from home and abroad, market analysis, new business innovations and profile interviews.CONVERSATION THAT COUNTS | Ireland’s national independent talk station for news, sport, analysis and entertainmentListen to Newstalk at&nbsp;<a href="http://newstalk.com/listenlive" rel="noopener noreferrer">http://newstalk.com/listenlive</a>&nbsp;| Download the GoLoud app now, the new home for Newstalk

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Siobhán Masterson, CEO of IAPI

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