Sketchy Ideas

Sketchy Ideas

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Sketchy Ideas episodes

  • Episode 66: Collaboration Isn't Scary

    3:07 Why do people think collaboration is scary?

    • Take the mask off of collaboration
    • There are positive and negative experiences with collaboration

      • 6:00 Brad’s Bad Collaboration Experience

      • Someone comes with an idea
        • You believe in the idea
        • Your set of skills are helpful
        • But...you realize the person with the idea doesn’t have anything else to offer
        • Need to work with individuals who have something more to offer than an idea
        • If you can’t execute = no collaboration
        • You can waste a lot of people’s time in the process
        • “You make decisions to make things happen”- B

          • 9:35 Need to have plans laid out

          • Gif 10:20 of Brad walking into bad collaborations over and over
          • Everyone has probably been ill prepared at some point in time
          • Basic premise of collaboration
            • You have an idea
            • People execute the idea
            • Can fall apart

              • 12:04 Walking Through Not Following A Plan

              • You need to follow through
              • Someone usually thinks they don’t need help because their plan is the best
              • “I love the convenient placement of the brick wall” -M (Applied to Gif and bad collaboration)
              • It is important to improvise, adapt, and overcome-B

                • 15:11 Relate to Episode 65

                • There is fighting, flighting, and freezing in almost all collaborative efforts
                • We live in an instant gratification world where people want things to go right the first time
                  • It never is like this
                  • People will be disappointed
                  • Vision is also important in collaboration to be on the same page
                  • It is okay to not have a successful collaboration with the same people

                    • 18:01 Leadership has shifted from vision centric

                    • You need to be resilient enough to try again in a different way if collaboration doesn’t work
                      • You may see things differently
                      • Have different knowledge
                      • Even if the plan is perfect, someone may throw a wrench in the plan
                        • Unpredictable
                        • Out of our control
                        • Go in with a mindset of “Change is okay” so collaboration isn’t scary

                          • 21: 00 Check in and Adjust

                          • Need to make sure you are on track
                          • “Be ready when things don’t seem right” -B
                            • “That is why that needs to be built in” -M
                            • “The only way you can achieve collaboration is by putting in the time and energy” -M

                              • 24:00 Collaborating is a long game

                              • Check in as you go in a collaboration
                              • Maintain alignment
                              • Having shared value is key
                              • You need to be ready to pivot
                              • “Great collaboration is communicative and generative”- M

                                • 27: 23 Implications of BlackBoxing

                                • This is when you are asking for orders not collaboration
                                  • There can be a reason for doing this
                                  • But not managing through collaboration
                                  • 95% of the time blackboxing does not work for collaboration
                                  • Can be used an intellectual property for some people

                                    • 30:00 Need to Define What Collaboration Is

                                    • Blackboxing should not be a practice because it is purely intrinsic in certain situations
                                    • You need to feel that you are needed and have contribution in collaboration

                                      • Full Show Notes Here

                                      40 min
                                    • Sketchy Ideas Episode 65: Fear and Other Emotions: Flight, Fight, Freeze-What will you do?

                                      3:00 Sponsors

                                      • Cream City Marketing
                                      • Spearity
                                      • Introduction to topic
                                        • Fear and other emotions

                                          • 6:00 Fear and Other Emotions

                                          • BOATS → recap of last episode
                                          • Can’t change your emotional/ instinctual reaction when a threat comes your way
                                            • Either flight, fight, or freeze
                                            • What do you do?

                                              • 9:01 Assigning Categories

                                              • In different situations, they can trigger different emotions
                                              • There are some things that you should not try to fight
                                              • Freeze is dear in headlights
                                              • Fight is good when you are bigger than the issue
                                              • Flight → can be stuck and resort from a freeze
                                              • “Fight is the winning strategy when the outcome is more important than the relationship”-M

                                                • 12:15 In depth explanation

                                                • When the relationship is more important- freeze is a good choice
                                                • “Fear is a primary emotion”-M
                                                • You can confuse a lot of different emotions with fear
                                                  • Primary categories
                                                    • Sadness
                                                    • Anger
                                                    • Joy
                                                    • Love

                                                      • 15: 12 What do you do after you have your primary emotions

                                                      • You Can control primary emotion through management and train
                                                      • Lizard brain-your instinct running all the time regardless
                                                      • If you manage your brain by guiding yourself you can manage your lizard brain easily-B
                                                      • Important to think through rational things

                                                        • 18: 04 Learn to Manage your Lizard Brain

                                                        • This is all biochemical stuff that causes these emotions
                                                        • Your neurons will fire differently and they are not interconnected
                                                          • If not interconnected=different paths
                                                          • EX of disney of personification: Inside Out

                                                            • 21: 30 Example of explaining the feel of embarrassment

                                                            • You feel shame
                                                            • The bad kind of anger/upset
                                                            • If you don’t understand how you will react then your reaction will become instinct
                                                              • Applies to if you are a leader
                                                              • Your team will follow that
                                                              • Fight, flight and freeze and bad for being a leader → bad for momentum of team

                                                                • 24:16 Your brain is wired by stories that were put together

                                                                • If you mental and physical state is under control you can manage your brain
                                                                • There are times where flight and freeze are valid emotions

                                                                  • 27: 30 Self Preservation

                                                                  • If fight, flight and freeze are instinctual what is the second layer?
                                                                  • Intentional action → You can choose both
                                                                    • Compromise and cooperate
                                                                    • Or collaborate
                                                                    • If you decide that two things (fight and freeze) matter you are collaborating

                                                                      • 30:40 Time and Effort to Achieve a better Outcome

                                                                      • Address with intention preserves relationships
                                                                      • When you are feelings emotions you are able to manage and choose your state
                                                                        • If you have  resources
                                                                        • Can’t do this if you’re hangry

                                                                          • 33:00 Wrap-up

                                                                          • Send us topics
                                                                          • Sketchy Soiree in November
                                                                            • Send questions to [email protected]

                                                                              • Full Show Notes Here

                                                                              37 min
                                                                            • Sketchy Ideas Episode 64: Epic Chaos Management

                                                                              30 Sponsors

                                                                              • Cream City Marketing
                                                                              • Spearity
                                                                              • Introduction to topic
                                                                                • What happens when things don’t go right

                                                                                  • 3:30 Intro/ BOATS

                                                                                  • Recap of Brad’s sickness and some humor
                                                                                  • Always remember
                                                                                    • Tea
                                                                                    • Sleep
                                                                                    • Chicken soup!
                                                                                    • Figure out what you need to do when you pivot
                                                                                    • Most people have been in a position where something did not go right
                                                                                    • BOATS get you through
                                                                                      • Gets you through tough moments
                                                                                      • Stressful
                                                                                      • Feel like you can’t handle it

                                                                                        • 6:00 BOATS explained (focus on O)  explained

                                                                                        • Tying up of loose ends
                                                                                        • How will OATS solve things
                                                                                          • Imagine week before event
                                                                                          • You have zero people coming to event and you are supposed to have hundreds
                                                                                          • First thing you need to do is observe
                                                                                            • Observe to understand where you are at
                                                                                            • Be okay with it

                                                                                              • 9:00 BOATS (A, S, and T explained)

                                                                                              • A:  Assess the situation
                                                                                                • Where everything is at
                                                                                                • What the problem is
                                                                                                • What are the emotions
                                                                                                • Need a giant assessment of everything
                                                                                                • You will then understand the situation
                                                                                                • T: Triage
                                                                                                  • Multiple things are bound to go wrong
                                                                                                  • It is a ripple effect if one thing goes wrong
                                                                                                  • This is where you have to work with others to understand priorities
                                                                                                    • Look at resources available
                                                                                                    • What is the minimum requirement

                                                                                                      • 12:00 BOATS (S Explained)

                                                                                                      • You and everyone else need to strategize
                                                                                                        • There will be a hierarchy
                                                                                                        • You need to have a hierarchy and decision maker in times of chaos
                                                                                                        • When you triage, you will understand who the higher authority is
                                                                                                          • This is the only part that will guide your strategy
                                                                                                          • Make sure quality of event is maintained
                                                                                                          • And then you have trust

                                                                                                            • 15:05 BOATS (T and B explained)

                                                                                                            • You need to trust that what is going to happen is going to happen if you have already observed, assessed, triaged and strategize
                                                                                                            • B: Breathe
                                                                                                              • If you go right into observation will be skewed if you do not breathe and relax
                                                                                                              • “You are living in a lizard brain rather than the rational mind that humans have access to” -B
                                                                                                              • Get control and align your head and mind
                                                                                                              • You will gain clarity
                                                                                                              • People are interconnected so those emotions spread like wildfire-B

                                                                                                                • 18:40 All you have to do is follow the strategy

                                                                                                                • You cannot perpetuate the chaos-M
                                                                                                                • Need to come from a place of calm
                                                                                                                • Need to put the “B” in the front
                                                                                                                • Need to be able to work smart and give clear direction to others

                                                                                                                  • 21:00 Heroic Journey

                                                                                                                  • There is always a breakthrough when you start having a clear mind
                                                                                                                  • Starts in the head...doesn’t start with strategy
                                                                                                                  • Growth and scale is done through others
                                                                                                                    • Need to leverage the best of them
                                                                                                                    • Not be the best of them

                                                                                                                      • 24:20 BOATS overview

                                                                                                                      • All you really need is BOATS when you are in chaos and a solution will form


                                                                                                                        • Full Show Notes Here


                                                                                                                        34 min
                                                                                                                      • Sketchy Ideas Episode 63: Engaging Experience Design

                                                                                                                        :30 Intro

                                                                                                                        • Sponsors
                                                                                                                          • Cream City Marketing
                                                                                                                          • Spearity
                                                                                                                          • Introduction to topic
                                                                                                                            • Planning events

                                                                                                                              • 3:15 Event Overview

                                                                                                                              • Michael=1 event a month on average
                                                                                                                              • Easiest way to gain experience for clients is events
                                                                                                                                • Also a great way to drive client engagement
                                                                                                                                • Events are less about products and services and more about brand awareness/understandings
                                                                                                                                • Always good to put on events regardless is everything is organized
                                                                                                                                  • You are engaging with customers in a different way
                                                                                                                                  • Deepening the relationship
                                                                                                                                  • Share personality of your company

                                                                                                                                    • 6:20 How events are different and better

                                                                                                                                    • Disney and Iron man are great at putting on events
                                                                                                                                      • They sell experiences
                                                                                                                                      • They create motivators
                                                                                                                                      • Health, wealth, and relationships
                                                                                                                                      • Everything is about relationships
                                                                                                                                      • Books and movies are also an example
                                                                                                                                        • They create experiences
                                                                                                                                        • Michael-”Sorry but I go to the movies for the popcorn” 8:25

                                                                                                                                          • 9:24 Experiences

                                                                                                                                          • If you are a service provider, experiences go a long way
                                                                                                                                          • You are able to interact with your brand
                                                                                                                                          • Make sure you think of the whole event and experience to make it a quality event
                                                                                                                                            • Think of it of a 5 paragraph essay
                                                                                                                                            • Can’t forget about the intro/outro of th event
                                                                                                                                            • Can’t only focus on the material during the event

                                                                                                                                              • 12:00 Marketing of the Event

                                                                                                                                              • The title of your event is your hook
                                                                                                                                              • Probably already have the “meat and potatoes” the bulk of your event figured out.
                                                                                                                                              • Need to focus on why people should want to come to your event.
                                                                                                                                              • “Every event needs to be build on the rule of 3” -B
                                                                                                                                                • This goes for
                                                                                                                                                • Events,
                                                                                                                                                • Conferences
                                                                                                                                                • Exhibits
                                                                                                                                                • Etc.
                                                                                                                                                • Make sure your goal of your event is clear
                                                                                                                                                  • This needs to fit the title
                                                                                                                                                  • Then your title needs to be based around marketing
                                                                                                                                                  • All of these things create an “ecosystem”

                                                                                                                                                    • 15:08 Transitions

                                                                                                                                                    • Don’t confuse transitions from your content
                                                                                                                                                    • The transition has unique value
                                                                                                                                                      • Taking you from one place to another
                                                                                                                                                      • It will not be a journey for audience if you do not have transitions
                                                                                                                                                      • If you do not know how the pieces of your event connect, then you will not have value in this event

                                                                                                                                                        • 18:00 Intro/Outro

                                                                                                                                                        • What goes into the intro/outro
                                                                                                                                                          • Marketing
                                                                                                                                                          • Anticipation
                                                                                                                                                          • It is the marketing after the sale-M
                                                                                                                                                          • How do you keep your audience excited about the event after the sale
                                                                                                                                                          • Digital
                                                                                                                                                            • Recurring emails
                                                                                                                                                            • Detailed emails with login info
                                                                                                                                                            • Sharing on social media
                                                                                                                                                            • This is all anticipation
                                                                                                                                                            • Outro
                                                                                                                                                              • Lots of questions
                                                                                                                                                              • Example: disney makes you walk through three gift shops before leaving
                                                                                                                                                              • “Make sure you had dessert”-B

                                                                                                                                                                • Full Show Notes Here 

                                                                                                                                                                33 min
                                                                                                                                                              • Sketchy Ideas Episode 62: The Real Key to Business Success

                                                                                                                                                                :30 Intro

                                                                                                                                                                • Sponsors
                                                                                                                                                                  • Cream City Marketing
                                                                                                                                                                  • Spearity
                                                                                                                                                                  • Introduction to topic
                                                                                                                                                                    • Funnel hacking conference
                                                                                                                                                                    • Not about strategy or offer to grow your business

                                                                                                                                                                      • 3: 30 overview of last week /intro to conference

                                                                                                                                                                      • Great keynote from Natalie Bretl
                                                                                                                                                                        • Watch Episode 61
                                                                                                                                                                        • Lots of valuable insight
                                                                                                                                                                          • Simple process to grow your business
                                                                                                                                                                          • You may be the thing holding the business back
                                                                                                                                                                          • Conference
                                                                                                                                                                            • Hybrid event
                                                                                                                                                                            • Lots of digital and in person
                                                                                                                                                                            • Clickfunnel hacking live
                                                                                                                                                                              • Funnel building website
                                                                                                                                                                              • Email brad for more info on it
                                                                                                                                                                              • Biggest thing when you go to a MKT conference
                                                                                                                                                                                • Usually about tactics and strategies
                                                                                                                                                                                • But this event was not focused on those things

                                                                                                                                                                                  • 6:05 Not a typical event

                                                                                                                                                                                  • Story was 2nd importance
                                                                                                                                                                                    • For most people in order to have a breakthrough
                                                                                                                                                                                    • Need to have a “why” you are doing this
                                                                                                                                                                                    • Motivation for a lot of people
                                                                                                                                                                                    • Your story is the “why”
                                                                                                                                                                                    • Story can also be a limiting belief
                                                                                                                                                                                      • Cause you to hit a plateau
                                                                                                                                                                                      • “Marry the story that unlocks unlimited life” -B
                                                                                                                                                                                      • Strategy is 3rd

                                                                                                                                                                                        • 9:10 Story

                                                                                                                                                                                        • Bringing back in rule of 5
                                                                                                                                                                                        • Who you spend the most time with has an impact of who you are
                                                                                                                                                                                          • A lot of people spend time in places that cause constraints
                                                                                                                                                                                            • EX: the news
                                                                                                                                                                                            • Can cause fear i.e. restraint
                                                                                                                                                                                            • Take an inventory of where you are spending your time
                                                                                                                                                                                              • Even if it is subconscious
                                                                                                                                                                                              • Like the news in the background of doing work
                                                                                                                                                                                              • These things are hitting your brain
                                                                                                                                                                                              • Understand what is being told to you and what you are doing and hearing all around you
                                                                                                                                                                                              • How are you spending your time?

                                                                                                                                                                                                • 12:00 Age and Beliefs

                                                                                                                                                                                                • At the age of 35 most of your beliefs are set in stone
                                                                                                                                                                                                • Takes that much more work to change your beliefs and reconfigure your brain
                                                                                                                                                                                                • M-”My time has passed but there is time for you” *12:42*
                                                                                                                                                                                                • Importance of raising kids
                                                                                                                                                                                                  • If you heed this advice now you can set your kids up for success
                                                                                                                                                                                                  • “Sons there is still time for you”-M 13:26
                                                                                                                                                                                                  • “Plateau is the result of our limits” B and M

                                                                                                                                                                                                    • 15:00 Tony Robbins

                                                                                                                                                                                                    • Natalie was at the conference too (Keynote speaker from Sketchy Soiree)
                                                                                                                                                                                                      • She is a clinically trained individual
                                                                                                                                                                                                      • Works with theories that have been tested and proved
                                                                                                                                                                                                      • She found a lot of similarities in what she teaches from what the conference was teaching
                                                                                                                                                                                                      • The most important thing about being successful is the state of your being
                                                                                                                                                                                                      • Your state controls how you train that story
                                                                                                                                                                                                        • “Your head and heart are often in misalignment” B

                                                                                                                                                                                                          • Full Show Notes Here

                                                                                                                                                                                                          33 min
                                                                                                                                                                                                        • Episode 61: Sketchy Soiree Encore: A Special Broadcast of the "Humans Working With Humans" keynote from Natalie Bretl

                                                                                                                                                                                                          :30 Intro

                                                                                                                                                                                                          • Sponsors
                                                                                                                                                                                                            • Cream City Marketing
                                                                                                                                                                                                            • Spearity
                                                                                                                                                                                                            • Introduction to Natalie Bretl: KeynoteSpeaker
                                                                                                                                                                                                              • “Humans Working With Humans”

                                                                                                                                                                                                                • 3:49 A little bit about Natalie Bretl

                                                                                                                                                                                                                • Innovation, development and progress are what Nataliei Bretl in interested in
                                                                                                                                                                                                                • Curious about how the human brain works
                                                                                                                                                                                                                • Always asking “why” and why people do what they do
                                                                                                                                                                                                                • Taking her curiosity
                                                                                                                                                                                                                  • Now is able to help humans understand how they interact and behave
                                                                                                                                                                                                                  • “At the end of the day we are all humans working with humans”-N
                                                                                                                                                                                                                  • Always interfacing with one another

                                                                                                                                                                                                                    • 6:00 What does this all mean for humans and business

                                                                                                                                                                                                                    • Lots of businesses are based on process
                                                                                                                                                                                                                    • Big aspect of this is interaction with humans
                                                                                                                                                                                                                    • How to be a more effective human being (Key things Natalie Will Discuss):
                                                                                                                                                                                                                      • Humans are complex
                                                                                                                                                                                                                      • Effectiveness and how that connects to reaching your goals
                                                                                                                                                                                                                      • Reflecting for Growth
                                                                                                                                                                                                                        • Can be a big process
                                                                                                                                                                                                                        • There are steps you can take to reflect

                                                                                                                                                                                                                          • 9:34 How do we get to this big reflecting piece and use it as a tool

                                                                                                                                                                                                                          • Need to be able to be reflective
                                                                                                                                                                                                                            • First step in order to apply other tools is be able to reflect
                                                                                                                                                                                                                            • Understand the problem at hand
                                                                                                                                                                                                                            • #1 Observe
                                                                                                                                                                                                                              • What are you choosing to pay attention to?
                                                                                                                                                                                                                              • It is more than observing what is going on around you
                                                                                                                                                                                                                              • Act of observing should be noticing internal events, external events.

                                                                                                                                                                                                                                • 12:02 Example of Observing

                                                                                                                                                                                                                                • Chicken Event
                                                                                                                                                                                                                                • Natalie got angry that someone didn’t like her chicken
                                                                                                                                                                                                                                  • She felt internal anger and was observing this
                                                                                                                                                                                                                                  • Her external events were her fighting with that person
                                                                                                                                                                                                                                  • She noticed she should reflect why she was angry
                                                                                                                                                                                                                                  • Focus on what you should pay attention to so you can problem solve later
                                                                                                                                                                                                                                  • To be effective in interpersonal experiences you must observe
                                                                                                                                                                                                                                  • #2 Describe
                                                                                                                                                                                                                                    • These often involve our own judgements
                                                                                                                                                                                                                                    • This doesn’t get us very far, when we are only inputting our own emotions and opinions
                                                                                                                                                                                                                                      • What is a fact?

                                                                                                                                                                                                                                        • 15:00 How can we categorize thoughts, opinions and emotions

                                                                                                                                                                                                                                        • We do not want these things to cloud our judgement
                                                                                                                                                                                                                                        • Need to dissect the facts
                                                                                                                                                                                                                                          • What is the common end goal?
                                                                                                                                                                                                                                          • All of  these skills are very common
                                                                                                                                                                                                                                            • Need to put words to the action
                                                                                                                                                                                                                                            • Make it purposeful
                                                                                                                                                                                                                                            • “One little phrase can take all of the edge off”-M
                                                                                                                                                                                                                                            • People can get very defensive when they try to defend themselves

                                                                                                                                                                                                                                              • 18:10 People take in information differently/How do we categorize

                                                                                                                                                                                                                                              • Make it known “this is my opinion”
                                                                                                                                                                                                                                              • All you can do is be effective as possible
                                                                                                                                                                                                                                              • “Nobody else can control other people”-N
                                                                                                                                                                                                                                              • Walk away knowing you did the best you could
                                                                                                                                                                                                                                              • You are only 50% of the equation

                                                                                                                                                                                                                                                • Full Show Notes Here

                                                                                                                                                                                                                                                31 min
                                                                                                                                                                                                                                              • Sketchy Ideas Episode 60: Sketchy Soiree Pre-Party

                                                                                                                                                                                                                                                :30 Intro

                                                                                                                                                                                                                                                • Sponsors
                                                                                                                                                                                                                                                • Sketchy Soiree Pre-Party

                                                                                                                                                                                                                                                  • 3:00 Why Sketchy Soiree?

                                                                                                                                                                                                                                                  • Sometimes when you have a small business the people who are around you you can’t talk to
                                                                                                                                                                                                                                                    • The challenge is they are very inaccessible
                                                                                                                                                                                                                                                    • We have people who have been where you are working with small businesses
                                                                                                                                                                                                                                                    • We have specific deals for people who join the event
                                                                                                                                                                                                                                                      • You can give feedback
                                                                                                                                                                                                                                                      • You can come to the next event
                                                                                                                                                                                                                                                      • You will leave with a plan and actions
                                                                                                                                                                                                                                                      • Leave with experience
                                                                                                                                                                                                                                                      • 30 minute workshops and talks with speakers
                                                                                                                                                                                                                                                        • We know as a small business you don’t have a lot of time
                                                                                                                                                                                                                                                        • We hope it is refreshing
                                                                                                                                                                                                                                                        • Lots of interaction

                                                                                                                                                                                                                                                          • 6:07 Growing and Scaling business

                                                                                                                                                                                                                                                          • Be able to network
                                                                                                                                                                                                                                                            • Grow your business
                                                                                                                                                                                                                                                            • If you attend you can connect with two speakers of choice post event
                                                                                                                                                                                                                                                            • Affordable!
                                                                                                                                                                                                                                                            • “If it didn’t sound sketchy you wouldn't be interested let’s be honest ” -M
                                                                                                                                                                                                                                                            • We will teach you how to work with humans
                                                                                                                                                                                                                                                            • Natlie Betl
                                                                                                                                                                                                                                                              • Speaker
                                                                                                                                                                                                                                                              • Nonbusiness side of advice
                                                                                                                                                                                                                                                              • How to be effective as humans

                                                                                                                                                                                                                                                                • 9:00 Who will be attending?

                                                                                                                                                                                                                                                                • First section will be breakouts
                                                                                                                                                                                                                                                                  • Focusing on details
                                                                                                                                                                                                                                                                  • How does client acquisition and sales help you grow?
                                                                                                                                                                                                                                                                  • Erin Ylvisaker will do a whole branding workshop
                                                                                                                                                                                                                                                                    • She will help you understand as a small business owner where you can get the most money for your business
                                                                                                                                                                                                                                                                    • Most bang for your buck
                                                                                                                                                                                                                                                                    • Michael’s workshop
                                                                                                                                                                                                                                                                      • Michael will show you how to keep searching and locking in clients

                                                                                                                                                                                                                                                                        • 12:27 More on Speakers

                                                                                                                                                                                                                                                                        • Jamie Miller from MTI
                                                                                                                                                                                                                                                                          • Building out marketing campaigns
                                                                                                                                                                                                                                                                          • Struggling leaving traditional marketing practices
                                                                                                                                                                                                                                                                          • Brad James will be answering sales process questions
                                                                                                                                                                                                                                                                          • Scott Tindle
                                                                                                                                                                                                                                                                          • Wrap up of first part of Sketchy Soiree

                                                                                                                                                                                                                                                                            • 15:50  Plans and Inspiration

                                                                                                                                                                                                                                                                            • You will leave with a plan and actions
                                                                                                                                                                                                                                                                            • There will be a lot of momentum and networking
                                                                                                                                                                                                                                                                            • Lot’s of bonus activities
                                                                                                                                                                                                                                                                              • Lifetime access to recordings
                                                                                                                                                                                                                                                                              • All workshop materials
                                                                                                                                                                                                                                                                              • Even sessions you did not attend
                                                                                                                                                                                                                                                                              • Targeted consulting sessions post show

                                                                                                                                                                                                                                                                                • 18:17 Accounting Talk

                                                                                                                                                                                                                                                                                • Humorous moment
                                                                                                                                                                                                                                                                                  • Twitch watcher
                                                                                                                                                                                                                                                                                  • Couldn’t identify
                                                                                                                                                                                                                                                                                  • Almost won the free ticket!
                                                                                                                                                                                                                                                                                  • Struggling with Scaling and measuring things besides sales and marketing
                                                                                                                                                                                                                                                                                    • Jason Stansell
                                                                                                                                                                                                                                                                                      • Fine point consulting
                                                                                                                                                                                                                                                                                      • Take care of bookkeeping
                                                                                                                                                                                                                                                                                      • Accounting
                                                                                                                                                                                                                                                                                      • Jason will come in and help with finance
                                                                                                                                                                                                                                                                                      • It is okay to talk about things you don’t know, especially finance

                                                                                                                                                                                                                                                                                        • 21:29 Owning Struggles and Working with Humans

                                                                                                                                                                                                                                                                                        Full Show Notes 

                                                                                                                                                                                                                                                                                        35 min
                                                                                                                                                                                                                                                                                      • Sketchy Ideas Episode 59: Plans Are Worthless-How a planning system makes everything possible

                                                                                                                                                                                                                                                                                        :30 Intro

                                                                                                                                                                                                                                                                                        • Sponsors

                                                                                                                                                                                                                                                                                          • 3:14 recap and intro to planning

                                                                                                                                                                                                                                                                                          • Double down on planning
                                                                                                                                                                                                                                                                                          • Plans vs. planning
                                                                                                                                                                                                                                                                                          • The difference between one and the other is because we cannot plan for everything
                                                                                                                                                                                                                                                                                          • “Plans are great until the first shot is fired” - Eisnehower
                                                                                                                                                                                                                                                                                            • You can’t predict the future
                                                                                                                                                                                                                                                                                            • “You tell me my fortune teller and astrologist can’t predict everything” -5:25 B

                                                                                                                                                                                                                                                                                              • 6:25

                                                                                                                                                                                                                                                                                              • Astrology talk about full moons and mercury in retrograde
                                                                                                                                                                                                                                                                                              • The future in uncertain
                                                                                                                                                                                                                                                                                              • So...what happens when things do not go as planned
                                                                                                                                                                                                                                                                                              • Plan is the outcome
                                                                                                                                                                                                                                                                                              • Planning is the system
                                                                                                                                                                                                                                                                                                • The process
                                                                                                                                                                                                                                                                                                • The framework
                                                                                                                                                                                                                                                                                                • If all you have is the outcome but not the system then that plan will become worthless-M

                                                                                                                                                                                                                                                                                                  • 9:00 planning

                                                                                                                                                                                                                                                                                                  • Plan for the worst
                                                                                                                                                                                                                                                                                                  • Planning is not about doing it once it is a regular skill
                                                                                                                                                                                                                                                                                                    • Will become a regular exercise
                                                                                                                                                                                                                                                                                                    • Things will change and you will need to adjust
                                                                                                                                                                                                                                                                                                    • “I can adjust things on the fly all the time” -B
                                                                                                                                                                                                                                                                                                    • Crisis Mode and Planning Regularly
                                                                                                                                                                                                                                                                                                    • Can think of “now what” if you plan regularly and not be in a crisis
                                                                                                                                                                                                                                                                                                    • Fight, flight, freeze reaction
                                                                                                                                                                                                                                                                                                      • Can get stuck in those modes or move forward
                                                                                                                                                                                                                                                                                                      • All if you have a plan

                                                                                                                                                                                                                                                                                                        • 12:08 Online Courses and Frameworks

                                                                                                                                                                                                                                                                                                        • When things don’t work, it is mainly because people are not following frameworks
                                                                                                                                                                                                                                                                                                          • Don’t want to
                                                                                                                                                                                                                                                                                                          • Don’t know how
                                                                                                                                                                                                                                                                                                          • Apex event and Sketchy Soiree
                                                                                                                                                                                                                                                                                                            • More of this information
                                                                                                                                                                                                                                                                                                            • Go to websites for details
                                                                                                                                                                                                                                                                                                            • Systematic planning is a must in every business
                                                                                                                                                                                                                                                                                                              • Talk to everyone
                                                                                                                                                                                                                                                                                                              • Make shifts
                                                                                                                                                                                                                                                                                                              • Check calendar
                                                                                                                                                                                                                                                                                                              • Check the systems in place
                                                                                                                                                                                                                                                                                                              • Planning is an integrated system-M

                                                                                                                                                                                                                                                                                                                • 15:08 Planning/ solo plans

                                                                                                                                                                                                                                                                                                                • Solo or micro status
                                                                                                                                                                                                                                                                                                                  • You cannot keep it all in your head if the business is bigger than this
                                                                                                                                                                                                                                                                                                                  • Need planning
                                                                                                                                                                                                                                                                                                                  • People have plans not a planning system
                                                                                                                                                                                                                                                                                                                  • Planning system on top of coaching and accountability
                                                                                                                                                                                                                                                                                                                  • Need to find triggers that hold you accountable
                                                                                                                                                                                                                                                                                                                  • Most people don't have discipline, you need to build it-B
                                                                                                                                                                                                                                                                                                                  • Planning can be a big gap for most people
                                                                                                                                                                                                                                                                                                                  • You can experience big success with planning discipline

                                                                                                                                                                                                                                                                                                                    • 18:15 People need help with planning

                                                                                                                                                                                                                                                                                                                    • You need help-m
                                                                                                                                                                                                                                                                                                                    • You need help-B Gif 18:20
                                                                                                                                                                                                                                                                                                                      • “Emotionally, physically, spiritually”
                                                                                                                                                                                                                                                                                                                      • Michaels planning system
                                                                                                                                                                                                                                                                                                                        • First thing you need is vision, mission, and values
                                                                                                                                                                                                                                                                                                                        • Long range planning/goals
                                                                                                                                                                                                                                                                                                                        • Anything beyond a year is aspiration
                                                                                                                                                                                                                                                                                                                        • Annual goals
                                                                                                                                                                                                                                                                                                                        • Quarterly goals
                                                                                                                                                                                                                                                                                                                        • Milestones (one week-month)
                                                                                                                                                                                                                                                                                                                        • plans/daily plans
                                                                                                                                                                                                                                                                                                                        • Need to put things in context and strategize

                                                                                                                                                                                                                                                                                                                          • Full Show Notes Here

                                                                                                                                                                                                                                                                                                                          31 min
                                                                                                                                                                                                                                                                                                                        • Sketchy Ideas Episode 58, Investment Or Expense: The Game Show

                                                                                                                                                                                                                                                                                                                          :30 Intro

                                                                                                                                                                                                                                                                                                                          • Guest introduction Bjorn Berg and Lynn Corazzi
                                                                                                                                                                                                                                                                                                                          • Sponsors
                                                                                                                                                                                                                                                                                                                          • Expenses or investments into
                                                                                                                                                                                                                                                                                                                          • One of my favorite activities is playing games with several bottles of wine” 1:22-Lynn

                                                                                                                                                                                                                                                                                                                            • 3:00 overview of game

                                                                                                                                                                                                                                                                                                                            • Investment or expense
                                                                                                                                                                                                                                                                                                                            • Round one is one on one and gets a rationalization of why
                                                                                                                                                                                                                                                                                                                            • Move onto final round
                                                                                                                                                                                                                                                                                                                              • Go through a quick list
                                                                                                                                                                                                                                                                                                                              • Lightning round
                                                                                                                                                                                                                                                                                                                              • When growing and scaling your business you need to choose what you are doing with your money i.e expense or invest
                                                                                                                                                                                                                                                                                                                              • Onto game show

                                                                                                                                                                                                                                                                                                                                • 6:00 start of show

                                                                                                                                                                                                                                                                                                                                • Advertising- question goes to Bjorn
                                                                                                                                                                                                                                                                                                                                  • Expense or invest?
                                                                                                                                                                                                                                                                                                                                  • Answer: Investment
                                                                                                                                                                                                                                                                                                                                  • Michael was going to put expense but Bjorn had a good reasoning
                                                                                                                                                                                                                                                                                                                                  • 2nd question-lynn
                                                                                                                                                                                                                                                                                                                                    • Sales commission is an expense
                                                                                                                                                                                                                                                                                                                                    • 3rd question-Lynn
                                                                                                                                                                                                                                                                                                                                      • Sales salary-expense
                                                                                                                                                                                                                                                                                                                                      • 4th question-Bjorn
                                                                                                                                                                                                                                                                                                                                        • Replacing the roof
                                                                                                                                                                                                                                                                                                                                          • Expense

                                                                                                                                                                                                                                                                                                                                            • 9:00 end of first round

                                                                                                                                                                                                                                                                                                                                            • Lynn goes for a steal

                                                                                                                                                                                                                                                                                                                                              • 12:00 Lightning round

                                                                                                                                                                                                                                                                                                                                              • Training new hires
                                                                                                                                                                                                                                                                                                                                                • Investment
                                                                                                                                                                                                                                                                                                                                                • Investment-(bjorn point)
                                                                                                                                                                                                                                                                                                                                                • Recruiting quality talen
                                                                                                                                                                                                                                                                                                                                                  • investment -(bjorn point)
                                                                                                                                                                                                                                                                                                                                                  • Continuous learning and development-
                                                                                                                                                                                                                                                                                                                                                    • investment-(lynn and bjorn point)
                                                                                                                                                                                                                                                                                                                                                    • Weekly happy hour at the office
                                                                                                                                                                                                                                                                                                                                                      • Expense (lynn and Bjorn point)
                                                                                                                                                                                                                                                                                                                                                      • Buying new computer for the office (Because you can)
                                                                                                                                                                                                                                                                                                                                                        • Expense (Lynn point)
                                                                                                                                                                                                                                                                                                                                                        • Newest version of accounting software
                                                                                                                                                                                                                                                                                                                                                          • Investment (point Bjornn and Lynn)
                                                                                                                                                                                                                                                                                                                                                          • Internal Office Swag
                                                                                                                                                                                                                                                                                                                                                            • Lynn and Bjorn both say investment

                                                                                                                                                                                                                                                                                                                                                              • 15:00 Explaining of branding items (office swag)

                                                                                                                                                                                                                                                                                                                                                              • Small appreciation for what you are doing-Bjorns answer
                                                                                                                                                                                                                                                                                                                                                              • Lynn says a thank you to them
                                                                                                                                                                                                                                                                                                                                                                • “Investing in your people”
                                                                                                                                                                                                                                                                                                                                                                • “Companies do not invest in their employees enough
                                                                                                                                                                                                                                                                                                                                                                • Audibles
                                                                                                                                                                                                                                                                                                                                                                  • 5 points a piece
                                                                                                                                                                                                                                                                                                                                                                  • Attending conferences
                                                                                                                                                                                                                                                                                                                                                                    • Investment (Lynn and Bjorn)
                                                                                                                                                                                                                                                                                                                                                                    • Outside consultants and experts
                                                                                                                                                                                                                                                                                                                                                                      • Investment (Lynn and Bjorn)

                                                                                                                                                                                                                                                                                                                                                                        • 18:00

                                                                                                                                                                                                                                                                                                                                                                        • When is consulting an expense?
                                                                                                                                                                                                                                                                                                                                                                        • When you don’t listen to the consultant and don’t take the advice or use what you pay for then it is an expense
                                                                                                                                                                                                                                                                                                                                                                        • Are coaches an Investment or expense?
                                                                                                                                                                                                                                                                                                                                                                          • Investment (Point Bjorn and Lynn)
                                                                                                                                                                                                                                                                                                                                                                          • If the money spent accomplishes the goal “You are looking at an investment”-M
                                                                                                                                                                                                                                                                                                                                                                            • If there is no positive ROI it is probably an expense -M

                                                                                                                                                                                                                                                                                                                                                                              • 21:00 sketchy soiree and prizes/ wrap-up

                                                                                                                                                                                                                                                                                                                                                                              • Brad loses audio then fixes it *Michael finger points* gif 21:42
                                                                                                                                                                                                                                                                                                                                                                              • Both contestants get a vip package
                                                                                                                                                                                                                                                                                                                                                                              • Sketchysoiree.com or sketchyevents.com
                                                                                                                                                                                                                                                                                                                                                                                • Bringing in guest speakers

                                                                                                                                                                                                                                                                                                                                                                                  • Full Show Notes Here

                                                                                                                                                                                                                                                                                                                                                                                  26 min
                                                                                                                                                                                                                                                                                                                                                                                • Sketchy Ideas Episode 57: Success By Association: Recruiting coaches, mentors, and other collaborators towards your goals.

                                                                                                                                                                                                                                                                                                                                                                                  :30 Intro

                                                                                                                                                                                                                                                                                                                                                                                  3:00 roles people play

                                                                                                                                                                                                                                                                                                                                                                                  • “I can do it all on my own”-B Gif 3:23
                                                                                                                                                                                                                                                                                                                                                                                    • Getting no sleep
                                                                                                                                                                                                                                                                                                                                                                                    • No physical or mental health
                                                                                                                                                                                                                                                                                                                                                                                    • Opportunity for growth when open up
                                                                                                                                                                                                                                                                                                                                                                                      • Entrepreneur journey
                                                                                                                                                                                                                                                                                                                                                                                      • “Everybody says they want to help”-M
                                                                                                                                                                                                                                                                                                                                                                                      • Nobody asks for help until they run into a problem
                                                                                                                                                                                                                                                                                                                                                                                        • You are not designed to do it alone

                                                                                                                                                                                                                                                                                                                                                                                          • 6:13 looking at successful people

                                                                                                                                                                                                                                                                                                                                                                                          • They may appear to be accomplishing things alone because they are at the top but they are not
                                                                                                                                                                                                                                                                                                                                                                                          • “There are things that Brad are not great at”-M 6:45
                                                                                                                                                                                                                                                                                                                                                                                          • People who are at the top of  their game surround themselves with the right support system
                                                                                                                                                                                                                                                                                                                                                                                          • Ask for help with things you aren’t great at yourself
                                                                                                                                                                                                                                                                                                                                                                                          • Rule of 5
                                                                                                                                                                                                                                                                                                                                                                                            • You become the average of the 5 people you spend the most time with
                                                                                                                                                                                                                                                                                                                                                                                            • Through interactions, your brain will form neuro pathways on where you want to go

                                                                                                                                                                                                                                                                                                                                                                                              • 9:50 surround yourself with people who push you

                                                                                                                                                                                                                                                                                                                                                                                              • Realize who you spend time with
                                                                                                                                                                                                                                                                                                                                                                                              • Can actively move into a different group
                                                                                                                                                                                                                                                                                                                                                                                              • Spend more time gaining positive energy
                                                                                                                                                                                                                                                                                                                                                                                              • “Act with intention” -m 11:12
                                                                                                                                                                                                                                                                                                                                                                                              • “Lean into discomfort”-B 11:25
                                                                                                                                                                                                                                                                                                                                                                                              • Everyone needs to have different experiences

                                                                                                                                                                                                                                                                                                                                                                                                • 12:00 Coaches, mentos, counselors and Accountability

                                                                                                                                                                                                                                                                                                                                                                                                • “If you are always comfortable you're not growing” M13:00
                                                                                                                                                                                                                                                                                                                                                                                                • Need to be evaluating your current 5
                                                                                                                                                                                                                                                                                                                                                                                                • Mentors advice based on their experience and knowledge
                                                                                                                                                                                                                                                                                                                                                                                                  • Most mentors give you their time for things other than money
                                                                                                                                                                                                                                                                                                                                                                                                  • They care about you
                                                                                                                                                                                                                                                                                                                                                                                                  • Anyone can be a mentor to you

                                                                                                                                                                                                                                                                                                                                                                                                    • 15:40 Mentors vs counselor

                                                                                                                                                                                                                                                                                                                                                                                                    • Mentos do not really have a stake in your success as a business leader, financial or personal success
                                                                                                                                                                                                                                                                                                                                                                                                    • Mentors will act as counselors
                                                                                                                                                                                                                                                                                                                                                                                                    • “Counselors are the person you bitch to”-B 16:25
                                                                                                                                                                                                                                                                                                                                                                                                      • This is the person who will help you through mental things
                                                                                                                                                                                                                                                                                                                                                                                                      • Good to set boundaries with these types of people
                                                                                                                                                                                                                                                                                                                                                                                                      • Mentors can also be the books you read
                                                                                                                                                                                                                                                                                                                                                                                                      • wisdom from experience -M

                                                                                                                                                                                                                                                                                                                                                                                                        • 18:49 Experts and consultantsPeople who have great information on how to implement a job

                                                                                                                                                                                                                                                                                                                                                                                                        • Core pieces of business
                                                                                                                                                                                                                                                                                                                                                                                                        • They do not actively lay out a plan usually
                                                                                                                                                                                                                                                                                                                                                                                                        • But they do have a theory and good information
                                                                                                                                                                                                                                                                                                                                                                                                        • Consultants
                                                                                                                                                                                                                                                                                                                                                                                                          • Diagnose and lay out a plan for you
                                                                                                                                                                                                                                                                                                                                                                                                          • Some may get their hands dirty

                                                                                                                                                                                                                                                                                                                                                                                                            • 21:24 introducing idea of CoachMost people do not have a coach but they do have mentors, counselors, experts and consultants

                                                                                                                                                                                                                                                                                                                                                                                                            • “The goal is just survive not stress” -B 22:00
                                                                                                                                                                                                                                                                                                                                                                                                            • We are inherently lazy so we go find these people who lead us to a coach
                                                                                                                                                                                                                                                                                                                                                                                                            • We keep going back to these people

                                                                                                                                                                                                                                                                                                                                                                                                              • 24:34 The Coach

                                                                                                                                                                                                                                                                                                                                                                                                              • Most people who are successful have  many coaches
                                                                                                                                                                                                                                                                                                                                                                                                              • “The coach's job is to hold you accountable”- B 24:55
                                                                                                                                                                                                                                                                                                                                                                                                                • They hold you accountable to the plan and helping you pivot when things do not work out exactly

                                                                                                                                                                                                                                                                                                                                                                                                                  • Full Show Notes Here

                                                                                                                                                                                                                                                                                                                                                                                                                  33 min

                                                                                                                                                                                                                                                                                                                                                                                                                About Sketchy Ideas

                                                                                                                                                                                                                                                                                                                                                                                                                From the publisher's feed

                                                                                                                                                                                                                                                                                                                                                                                                                Sketchy Ideas is a video podcast where Michael and Brad illustrate and debate concepts surrounding leadership, business, and personal achievement in a way that'll make you think twice before you…