Sketchy Ideas

By Sketchy Ideas Show

Sketchy Ideas is a video podcast where Michael and Brad illustrate and debate concepts surrounding leadership, business, and personal achievement in a way that'll make you think twice before you imple... more

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FAQs about Sketchy Ideas:

How many episodes does Sketchy Ideas have?

The podcast currently has 95 episodes available.

Sketchy Ideas episodes:

October 27, 2021Episode 66: Collaboration Isn't Scary
3:07 Why do people think collaboration is scary?
Take the mask off of collaboration

There are positive and negative experiences with collaboration
6:00 Brad’s Bad Collaboration Experience
Someone comes with an idea
You believe in the idea

Your set of skills are helpful

But...you realize the person with the idea doesn’t have anything else to offer

Need to work with individuals who have something more to offer than an idea

If you can’t execute = no collaboration

You can waste a lot of people’s time in the process

“You make decisions to make things happen”- B
9:35 Need to have plans laid out
Gif 10:20 of Brad walking into bad collaborations over and over

Everyone has probably been ill prepared at some point in time

Basic premise of collaboration
You have an idea

People execute the idea

Can fall apart

12:04 Walking Through Not Following A Plan
You need to follow through

Someone usually thinks they don’t need help because their plan is the best

“I love the convenient placement of the brick wall” -M (Applied to Gif and bad collaboration)

It is important to improvise, adapt, and overcome-B
15:11 Relate to Episode 65
There is fighting, flighting, and freezing in almost all collaborative efforts

We live in an instant gratification world where people want things to go right the first time
It never is like this

People will be disappointed

Vision is also important in collaboration to be on the same page

It is okay to not have a successful collaboration with the same people
18:01 Leadership has shifted from vision centric
You need to be resilient enough to try again in a different way if collaboration doesn’t work
You may see things differently

Have different knowledge

Even if the plan is perfect, someone may throw a wrench in the plan
Unpredictable

Out of our control

Go in with a mindset of “Change is okay” so collaboration isn’t scary
21: 00 Check in and Adjust
Need to make sure you are on track

“Be ready when things don’t seem right” -B
“That is why that needs to be built in” -M

“The only way you can achieve collaboration is by putting in the time and energy” -M
24:00 Collaborating is a long game
Check in as you go in a collaboration

Maintain alignment

Having shared value is key

You need to be ready to pivot

“Great collaboration is communicative and generative”- M
27: 23 Implications of BlackBoxing
This is when you are asking for orders not collaboration
There can be a reason for doing this

But not managing through collaboration

95% of the time blackboxing does not work for collaboration

Can be used an intellectual property for some people
30:00 Need to Define What Collaboration Is
Blackboxing should not be a practice because it is purely intrinsic in certain situations

You need to feel that you are needed and have contribution in collaboration
Full Show Notes Here
...more
40min
October 20, 2021Sketchy Ideas Episode 65: Fear and Other Emotions: Flight, Fight, Freeze-What will you do?
3:00 Sponsors
Cream City Marketing

Spearity

Introduction to topic
Fear and other emotions

6:00 Fear and Other Emotions
BOATS → recap of last episode

Can’t change your emotional/ instinctual reaction when a threat comes your way
Either flight, fight, or freeze

What do you do?

9:01 Assigning Categories
In different situations, they can trigger different emotions

There are some things that you should not try to fight

Freeze is dear in headlights

Fight is good when you are bigger than the issue

Flight → can be stuck and resort from a freeze

“Fight is the winning strategy when the outcome is more important than the relationship”-M
12:15 In depth explanation
When the relationship is more important- freeze is a good choice

“Fear is a primary emotion”-M

You can confuse a lot of different emotions with fear
Primary categories
Sadness

Anger

Joy

Love

15: 12 What do you do after you have your primary emotions
You Can control primary emotion through management and train

Lizard brain-your instinct running all the time regardless

If you manage your brain by guiding yourself you can manage your lizard brain easily-B

Important to think through rational things
18: 04 Learn to Manage your Lizard Brain
This is all biochemical stuff that causes these emotions

Your neurons will fire differently and they are not interconnected
If not interconnected=different paths

EX of disney of personification: Inside Out
21: 30 Example of explaining the feel of embarrassment
You feel shame

The bad kind of anger/upset

If you don’t understand how you will react then your reaction will become instinct
Applies to if you are a leader

Your team will follow that

Fight, flight and freeze and bad for being a leader → bad for momentum of team

24:16 Your brain is wired by stories that were put together
If you mental and physical state is under control you can manage your brain

There are times where flight and freeze are valid emotions
27: 30 Self Preservation
If fight, flight and freeze are instinctual what is the second layer?

Intentional action → You can choose both
Compromise and cooperate

Or collaborate

If you decide that two things (fight and freeze) matter you are collaborating
30:40 Time and Effort to Achieve a better Outcome
Address with intention preserves relationships

When you are feelings emotions you are able to manage and choose your state
If you have resources

Can’t do this if you’re hangry

33:00 Wrap-up
Send us topics

Sketchy Soiree in November
Send questions to [email protected]

Full Show Notes Here
...more
37min
October 13, 2021Sketchy Ideas Episode 64: Epic Chaos Management
30 Sponsors
Cream City Marketing

Spearity

Introduction to topic
What happens when things don’t go right

3:30 Intro/ BOATS
Recap of Brad’s sickness and some humor

Always remember
Tea

Sleep

Chicken soup!

Figure out what you need to do when you pivot

Most people have been in a position where something did not go right

BOATS get you through
Gets you through tough moments

Stressful

Feel like you can’t handle it

6:00 BOATS explained (focus on O) explained
Tying up of loose ends

How will OATS solve things
Imagine week before event

You have zero people coming to event and you are supposed to have hundreds

First thing you need to do is observe
Observe to understand where you are at

Be okay with it

9:00 BOATS (A, S, and T explained)
A: Assess the situation
Where everything is at

What the problem is

What are the emotions

Need a giant assessment of everything

You will then understand the situation

T: Triage
Multiple things are bound to go wrong

It is a ripple effect if one thing goes wrong

This is where you have to work with others to understand priorities
Look at resources available

What is the minimum requirement

12:00 BOATS (S Explained)
You and everyone else need to strategize
There will be a hierarchy

You need to have a hierarchy and decision maker in times of chaos

When you triage, you will understand who the higher authority is
This is the only part that will guide your strategy

Make sure quality of event is maintained

And then you have trust
15:05 BOATS (T and B explained)
You need to trust that what is going to happen is going to happen if you have already observed, assessed, triaged and strategize

B: Breathe
If you go right into observation will be skewed if you do not breathe and relax

“You are living in a lizard brain rather than the rational mind that humans have access to” -B

Get control and align your head and mind

You will gain clarity

People are interconnected so those emotions spread like wildfire-B
18:40 All you have to do is follow the strategy
You cannot perpetuate the chaos-M

Need to come from a place of calm

Need to put the “B” in the front

Need to be able to work smart and give clear direction to others
21:00 Heroic Journey
There is always a breakthrough when you start having a clear mind

Starts in the head...doesn’t start with strategy

Growth and scale is done through others
Need to leverage the best of them

Not be the best of them

24:20 BOATS overview
All you really need is BOATS when you are in chaos and a solution will form

Full Show Notes Here
...more
34min
October 06, 2021Sketchy Ideas Episode 63: Engaging Experience Design
:30 Intro
Sponsors
Cream City Marketing

Spearity

Introduction to topic
Planning events

3:15 Event Overview
Michael=1 event a month on average

Easiest way to gain experience for clients is events
Also a great way to drive client engagement

Events are less about products and services and more about brand awareness/understandings

Always good to put on events regardless is everything is organized
You are engaging with customers in a different way

Deepening the relationship

Share personality of your company

6:20 How events are different and better
Disney and Iron man are great at putting on events
They sell experiences

They create motivators

Health, wealth, and relationships

Everything is about relationships

Books and movies are also an example
They create experiences

Michael-”Sorry but I go to the movies for the popcorn” 8:25
9:24 Experiences
If you are a service provider, experiences go a long way

You are able to interact with your brand

Make sure you think of the whole event and experience to make it a quality event
Think of it of a 5 paragraph essay

Can’t forget about the intro/outro of th event

Can’t only focus on the material during the event

12:00 Marketing of the Event
The title of your event is your hook

Probably already have the “meat and potatoes” the bulk of your event figured out.

Need to focus on why people should want to come to your event.

“Every event needs to be build on the rule of 3” -B
This goes for

Events,

Conferences

Exhibits

Etc.

Make sure your goal of your event is clear
This needs to fit the title

Then your title needs to be based around marketing

All of these things create an “ecosystem”
15:08 Transitions
Don’t confuse transitions from your content

The transition has unique value
Taking you from one place to another

It will not be a journey for audience if you do not have transitions

If you do not know how the pieces of your event connect, then you will not have value in this event
18:00 Intro/Outro
What goes into the intro/outro
Marketing

Anticipation

It is the marketing after the sale-M

How do you keep your audience excited about the event after the sale

Digital
Recurring emails

Detailed emails with login info

Sharing on social media

This is all anticipation

Outro
Lots of questions

Example: disney makes you walk through three gift shops before leaving

“Make sure you had dessert”-B

Full Show Notes Here
...more
33min
September 29, 2021Sketchy Ideas Episode 62: The Real Key to Business Success
:30 Intro
Sponsors
Cream City Marketing

Spearity

Introduction to topic
Funnel hacking conference

Not about strategy or offer to grow your business

3: 30 overview of last week /intro to conference
Great keynote from Natalie Bretl
Watch Episode 61

Lots of valuable insight
Simple process to grow your business

You may be the thing holding the business back

Conference
Hybrid event

Lots of digital and in person

Clickfunnel hacking live
Funnel building website

Email brad for more info on it

Biggest thing when you go to a MKT conference
Usually about tactics and strategies

But this event was not focused on those things

6:05 Not a typical event
Story was 2nd importance
For most people in order to have a breakthrough

Need to have a “why” you are doing this

Motivation for a lot of people

Your story is the “why”

Story can also be a limiting belief
Cause you to hit a plateau

“Marry the story that unlocks unlimited life” -B

Strategy is 3rd
9:10 Story
Bringing back in rule of 5

Who you spend the most time with has an impact of who you are
A lot of people spend time in places that cause constraints
EX: the news

Can cause fear i.e. restraint

Take an inventory of where you are spending your time
Even if it is subconscious

Like the news in the background of doing work

These things are hitting your brain

Understand what is being told to you and what you are doing and hearing all around you

How are you spending your time?
12:00 Age and Beliefs
At the age of 35 most of your beliefs are set in stone

Takes that much more work to change your beliefs and reconfigure your brain

M-”My time has passed but there is time for you” *12:42*

Importance of raising kids
If you heed this advice now you can set your kids up for success

“Sons there is still time for you”-M 13:26

“Plateau is the result of our limits” B and M
15:00 Tony Robbins
Natalie was at the conference too (Keynote speaker from Sketchy Soiree)
She is a clinically trained individual

Works with theories that have been tested and proved

She found a lot of similarities in what she teaches from what the conference was teaching

The most important thing about being successful is the state of your being

Your state controls how you train that story
“Your head and heart are often in misalignment” B

Full Show Notes Here
...more
33min
September 22, 2021Episode 61: Sketchy Soiree Encore: A Special Broadcast of the "Humans Working With Humans" keynote from Natalie Bretl
:30 Intro
Sponsors
Cream City Marketing

Spearity

Introduction to Natalie Bretl: KeynoteSpeaker
“Humans Working With Humans”

3:49 A little bit about Natalie Bretl
Innovation, development and progress are what Nataliei Bretl in interested in

Curious about how the human brain works

Always asking “why” and why people do what they do

Taking her curiosity
Now is able to help humans understand how they interact and behave

“At the end of the day we are all humans working with humans”-N

Always interfacing with one another

6:00 What does this all mean for humans and business
Lots of businesses are based on process

Big aspect of this is interaction with humans

How to be a more effective human being (Key things Natalie Will Discuss):
Humans are complex

Effectiveness and how that connects to reaching your goals

Reflecting for Growth
Can be a big process

There are steps you can take to reflect

9:34 How do we get to this big reflecting piece and use it as a tool
Need to be able to be reflective
First step in order to apply other tools is be able to reflect

Understand the problem at hand

#1 Observe
What are you choosing to pay attention to?

It is more than observing what is going on around you

Act of observing should be noticing internal events, external events.

12:02 Example of Observing
Chicken Event

Natalie got angry that someone didn’t like her chicken
She felt internal anger and was observing this

Her external events were her fighting with that person

She noticed she should reflect why she was angry

Focus on what you should pay attention to so you can problem solve later

To be effective in interpersonal experiences you must observe

#2 Describe
These often involve our own judgements

This doesn’t get us very far, when we are only inputting our own emotions and opinions
What is a fact?

15:00 How can we categorize thoughts, opinions and emotions
We do not want these things to cloud our judgement

Need to dissect the facts
What is the common end goal?

All of these skills are very common
Need to put words to the action

Make it purposeful

“One little phrase can take all of the edge off”-M

People can get very defensive when they try to defend themselves
18:10 People take in information differently/How do we categorize
Make it known “this is my opinion”

All you can do is be effective as possible

“Nobody else can control other people”-N

Walk away knowing you did the best you could

You are only 50% of the equation
Full Show Notes Here
...more
31min
September 15, 2021Sketchy Ideas Episode 60: Sketchy Soiree Pre-Party
:30 Intro
Sponsors

Sketchy Soiree Pre-Party
3:00 Why Sketchy Soiree?
Sometimes when you have a small business the people who are around you you can’t talk to
The challenge is they are very inaccessible

We have people who have been where you are working with small businesses

We have specific deals for people who join the event
You can give feedback

You can come to the next event

You will leave with a plan and actions

Leave with experience

30 minute workshops and talks with speakers
We know as a small business you don’t have a lot of time

We hope it is refreshing

Lots of interaction

6:07 Growing and Scaling business
Be able to network
Grow your business

If you attend you can connect with two speakers of choice post event

Affordable!

“If it didn’t sound sketchy you wouldn't be interested let’s be honest ” -M

We will teach you how to work with humans

Natlie Betl
Speaker

Nonbusiness side of advice

How to be effective as humans

9:00 Who will be attending?
First section will be breakouts
Focusing on details

How does client acquisition and sales help you grow?

Erin Ylvisaker will do a whole branding workshop
She will help you understand as a small business owner where you can get the most money for your business

Most bang for your buck

Michael’s workshop
Michael will show you how to keep searching and locking in clients

12:27 More on Speakers
Jamie Miller from MTI
Building out marketing campaigns

Struggling leaving traditional marketing practices

Brad James will be answering sales process questions

Scott Tindle

Wrap up of first part of Sketchy Soiree
15:50 Plans and Inspiration
You will leave with a plan and actions

There will be a lot of momentum and networking

Lot’s of bonus activities
Lifetime access to recordings

All workshop materials

Even sessions you did not attend

Targeted consulting sessions post show

18:17 Accounting Talk
Humorous moment
Twitch watcher

Couldn’t identify

Almost won the free ticket!

Struggling with Scaling and measuring things besides sales and marketing
Jason Stansell
Fine point consulting

Take care of bookkeeping

Accounting

Jason will come in and help with finance

It is okay to talk about things you don’t know, especially finance
21:29 Owning Struggles and Working with Humans
Full Show Notes
...more
35min
September 08, 2021Sketchy Ideas Episode 59: Plans Are Worthless-How a planning system makes everything possible
:30 Intro
Sponsors
3:14 recap and intro to planning
Double down on planning

Plans vs. planning

The difference between one and the other is because we cannot plan for everything

“Plans are great until the first shot is fired” - Eisnehower
You can’t predict the future

“You tell me my fortune teller and astrologist can’t predict everything” -5:25 B
6:25
Astrology talk about full moons and mercury in retrograde

The future in uncertain

So...what happens when things do not go as planned

Plan is the outcome

Planning is the system
The process

The framework

If all you have is the outcome but not the system then that plan will become worthless-M
9:00 planning
Plan for the worst

Planning is not about doing it once it is a regular skill
Will become a regular exercise

Things will change and you will need to adjust

“I can adjust things on the fly all the time” -B

Crisis Mode and Planning Regularly

Can think of “now what” if you plan regularly and not be in a crisis

Fight, flight, freeze reaction
Can get stuck in those modes or move forward

All if you have a plan

12:08 Online Courses and Frameworks
When things don’t work, it is mainly because people are not following frameworks
Don’t want to

Don’t know how

Apex event and Sketchy Soiree
More of this information

Go to websites for details

Systematic planning is a must in every business
Talk to everyone

Make shifts

Check calendar

Check the systems in place

Planning is an integrated system-M
15:08 Planning/ solo plans
Solo or micro status
You cannot keep it all in your head if the business is bigger than this

Need planning

People have plans not a planning system

Planning system on top of coaching and accountability

Need to find triggers that hold you accountable

Most people don't have discipline, you need to build it-B

Planning can be a big gap for most people

You can experience big success with planning discipline
18:15 People need help with planning
You need help-m

You need help-B Gif 18:20
“Emotionally, physically, spiritually”

Michaels planning system
First thing you need is vision, mission, and values

Long range planning/goals

Anything beyond a year is aspiration

Annual goals

Quarterly goals

Milestones (one week-month)

plans/daily plans

Need to put things in context and strategize
Full Show Notes Here
...more
31min
September 02, 2021Sketchy Ideas Episode 58, Investment Or Expense: The Game Show
:30 Intro
Guest introduction Bjorn Berg and Lynn Corazzi

Sponsors

Expenses or investments into

One of my favorite activities is playing games with several bottles of wine” 1:22-Lynn
3:00 overview of game
Investment or expense

Round one is one on one and gets a rationalization of why

Move onto final round
Go through a quick list

Lightning round

When growing and scaling your business you need to choose what you are doing with your money i.e expense or invest

Onto game show
6:00 start of show
Advertising- question goes to Bjorn
Expense or invest?

Answer: Investment

Michael was going to put expense but Bjorn had a good reasoning

2nd question-lynn
Sales commission is an expense

3rd question-Lynn
Sales salary-expense

4th question-Bjorn
Replacing the roof
Expense

9:00 end of first round
Lynn goes for a steal
12:00 Lightning round
Training new hires
Investment

Investment-(bjorn point)

Recruiting quality talen
investment -(bjorn point)

Continuous learning and development-
investment-(lynn and bjorn point)

Weekly happy hour at the office
Expense (lynn and Bjorn point)

Buying new computer for the office (Because you can)
Expense (Lynn point)

Newest version of accounting software
Investment (point Bjornn and Lynn)

Internal Office Swag
Lynn and Bjorn both say investment

15:00 Explaining of branding items (office swag)
Small appreciation for what you are doing-Bjorns answer

Lynn says a thank you to them
“Investing in your people”

“Companies do not invest in their employees enough

Audibles
5 points a piece

Attending conferences
Investment (Lynn and Bjorn)

Outside consultants and experts
Investment (Lynn and Bjorn)

18:00
When is consulting an expense?

When you don’t listen to the consultant and don’t take the advice or use what you pay for then it is an expense

Are coaches an Investment or expense?
Investment (Point Bjorn and Lynn)

If the money spent accomplishes the goal “You are looking at an investment”-M
If there is no positive ROI it is probably an expense -M

21:00 sketchy soiree and prizes/ wrap-up
Brad loses audio then fixes it *Michael finger points* gif 21:42

Both contestants get a vip package

Sketchysoiree.com or sketchyevents.com
Bringing in guest speakers

[email protected]
Full Show Notes Here
...more
26min
August 25, 2021Sketchy Ideas Episode 57: Success By Association: Recruiting coaches, mentors, and other collaborators towards your goals.
:30 Intro
3:00 roles people play
“I can do it all on my own”-B Gif 3:23
Getting no sleep

No physical or mental health

Opportunity for growth when open up
Entrepreneur journey

“Everybody says they want to help”-M

Nobody asks for help until they run into a problem
You are not designed to do it alone

6:13 looking at successful people
They may appear to be accomplishing things alone because they are at the top but they are not

“There are things that Brad are not great at”-M 6:45

People who are at the top of their game surround themselves with the right support system

Ask for help with things you aren’t great at yourself

Rule of 5
You become the average of the 5 people you spend the most time with

Through interactions, your brain will form neuro pathways on where you want to go

9:50 surround yourself with people who push you
Realize who you spend time with

Can actively move into a different group

Spend more time gaining positive energy

“Act with intention” -m 11:12

“Lean into discomfort”-B 11:25

Everyone needs to have different experiences
12:00 Coaches, mentos, counselors and Accountability
“If you are always comfortable you're not growing” M13:00

Need to be evaluating your current 5

Mentors advice based on their experience and knowledge
Most mentors give you their time for things other than money

They care about you

Anyone can be a mentor to you

15:40 Mentors vs counselor
Mentos do not really have a stake in your success as a business leader, financial or personal success

Mentors will act as counselors

“Counselors are the person you bitch to”-B 16:25
This is the person who will help you through mental things

Good to set boundaries with these types of people

Mentors can also be the books you read

wisdom from experience -M
18:49 Experts and consultantsPeople who have great information on how to implement a job
Core pieces of business

They do not actively lay out a plan usually

But they do have a theory and good information

Consultants
Diagnose and lay out a plan for you

Some may get their hands dirty

21:24 introducing idea of CoachMost people do not have a coach but they do have mentors, counselors, experts and consultants
“The goal is just survive not stress” -B 22:00

We are inherently lazy so we go find these people who lead us to a coach

We keep going back to these people
24:34 The Coach
Most people who are successful have many coaches

“The coach's job is to hold you accountable”- B 24:55
They hold you accountable to the plan and helping you pivot when things do not work out exactly

Full Show Notes Here
...more
33min

FAQs about Sketchy Ideas:

How many episodes does Sketchy Ideas have?

The podcast currently has 95 episodes available.