Sketchy Ideas

By Sketchy Ideas ShowBusiness

Sketchy Ideas episodes

March 24, 2022Episode 86: The Fire Preventer meets The Fire Fighters - Evan Gets a Calendar
Sketchy Ideas Episode 86 Show Notes
:10 Intro
Meet Evan

Sponsors

Cream City Marketing
www.creamcitymarketing.com/

Idea Collective
4:00 What is Arrete
Focus on banking
Keeping up with the Jones
Toys came one company growing up

08:00 Brad baby shower
Baby shower at a bank

Tech changing in the banking industry
Mobile deposit
Security reasons hold them back

12:00 Why - what is your why
Felt like he could more
Not sure how because it wasn’t in his job description

16:00 Why Banking
Highly regulated

Seven pillars
Why - why are we doing this
Everyone - EVERYONE

Environment
Look at everything in context

Impact

24:00 Start of business
Started in Covid
was focusing on mergers and acquisitions

Returned to banking just this year

30:00 Recap
Big bigger
38:00 Wrap up
Next week; turn them into production action to move forward

Send questions to [email protected]
Information about Evan:
Website: https://areteglobalsolutions.com
40 min
March 17, 2022Episode 85: Be Prepared - The Scout Motto meets The Futurist Mindset
Sketchy Ideas Episode 85 Show Notes
:10 Intro
Topic: Long pivot

Sponsors

United performing arts fund
www.upaf.org

Cream City Marketing
www.creamcitymarketing.com/

Spearity
www.Spearity.com

02:30 Boy Scout
Brad is an Eagle scout

Being a boy scout is all about being prepared

Not always good to fly by the seat of your pants
08:00 2 x 2 box
Think like a futurist
Impact

Certainty
High

Low
Get Data

Start now

Done

Plan ahead

18:00 Task Triage
Do later

Do now

Deconstruction

Drop

Delegate
New business go with what is certain first

Established business go with impact first
Buy the cheaper inventory

21:00 switch track strategy
Dream case scenario

Target

Worst case scenario
30:00 Pricing
Supply and demand
Make the sale

32:00 Wrap up
Next week; turn them into production action to move forward

Send questions to [email protected]
36 min
March 10, 2022Episode 84: The Long Pivot: There are no calendars for Fire Preventers
Sketchy Ideas Episode 84 Show Notes
:10 Intro
Topic: Long pivot

Sponsors

United performing arts fund
www.upaf.org

Cream City Marketing
www.creamcitymarketing.com/

Spearity
www.Spearity.com

02:30 The Covid Pivot
Chaos, Cronic, global effect

Media
Everyone is more aware of the chaos

The ripple effect
It will get to you one way or another

Censorship
What you can control and what you cant
Remember last week?

09:00 Always a leg
When something is impacted it is legged
Lumber?

Grocery items?

Supply chain

The acceleration of the impact has increased

Open to think about thinking about things
Can't look at just one perspective

13:00 OPEN
What does open mean
O - Outcome orientated

P - perspective

E - embrace conflict

N - not invented here

5 behaviors model
Results

Avoidance of accountability

Lack of commitment

Fear of conflict

Trust

20:00 Follow the process
Go back to OPEN
24:00 Your body only has so much energy
If we change one thing we could put more effort into something else
32:00 Wrap up
Next week; turn them into production action to move forward

Send questions to [email protected]
31 min
March 03, 2022Turning Ideas into Actions - 3 Methods to transform Shiny Objects into Golden Tickets
Sketchy Ideas Episode 83 Show Notes
:10 Intro
Topic: Choice engineering

Sponsors

United performing arts fund
www.upaf.org

Cream City Marketing
www.creamcitymarketing.com/

Spearity
www.Spearity.com

3:00 Recap from Last week and what are we doing this week
How too many ideas once they have been captured
Capture first then prioritize

Uses a rubric
Vision

Goals

value

08:00 Narrow down
So many different layers of a business you need to narrow down
Do any of your ideas hit the layers
Time

Talent

Money

13:00 rubric like an onion
Does the vision aligned

Is the goal serving

Is it value creating
15:00 method 2
Busy but not productive

People just do stuff
No systems in place

Stephen Covey
Circle of control

Circle influence

Circle of concern

Outside everything else

If its an aspiration it is out of your control
29:00 Task triage
New thing is called
Delegate

Do it now

Do it later

Drop it

32:00 Wrap up
Next week; turn them into production action to move forward

Send questions to [email protected]
Check out ep33 and 34 about delegation
35 min
February 24, 2022Sketchy Ideas Episode 82: Improved Idea Management
Sketchy Ideas Episode 82 Show Notes
:10 Intro
Topic: Choice engineering

Sponsors

United performing arts fund
www.upaf.org

Link to watch event: https://fb.watch/bmhznoOvZR/

Cream City Marketing
www.creamcitymarketing.com/

Spearity
www.Spearity.com

3:00 Hygiene
Ideas hitting at all hours
Don't put it in your phone, put it in a notebook

Just do it, just do it now
A con, you end up jumping around a lot.
A bunch of ideas and don't know how to prioritize

Lots of starts left undone.
07:00 ignore it and……uh it doesnt come back
They are prioritizing items but missing opportunities
10:00 Key words or headline
Jot down key words

Tell someone else
Delegate it

Tell a why and how and get to the whats details
15:00 Note book
Carry around a note book

Use voice notes to at least capture it if no note book

If you know you are a procrastinator
DO IT NOW

If you are a squirrel
Capture it and do it later

20:00 If you are to big of a procrastinator and push for do it now
You will have a new level of anxiety
To much at one time

You have to do more then capture

Focus
Scheduled structure time

25:00 Negative
Lots of capture notebooks

Kill it or feed it but don't let it starve
30:00 Wrap up
Next week; turn them into production action to move forward

Send questions to [email protected]
32 min
February 17, 2022Sketchy Ideas 81: Choice Engineering
Sketchy Ideas Episode 81 Show Notes
:10 Intro
Topic: Choice engineering

Sponsors

United performing arts fund
www.upaf.org

Cream City Marketing
www.creamcitymarketing.com/

Spearity
www.Spearity.com

Welcoming Brad back
5:00 Brad do you story about choices
Where Brad was last week
Crypto conference in Texas

Choice matrix

Where do you start?
Is this doable?
Yes or no

Smokey the Bear - fire fighting, problem solving,
Fire prevention..only you can prevent fires

Must have a process
Michael at Spearity can help :)

Eeny, meeny, miny, moe

Usually yes or no
10: 00 choose the outcome to really what you want
Card magic tricks
Its a perception of choice

Placement of choices
Dropdown list

Featured item

appetizers

15:00 Parenting with love and logic
Giving choices as the parent or choices
Never provide an option that you cant carry out

Leaders have often known the shortest path
20:00 People don’t do complex things
People dont want to work

22:00 Robert Frost
He was right
I took the road less traveled

Kid president
25:00 smoke and ears / snake oil salesman
30:00 Wrap-Up
Micky and minie not built over night
Just like businesses

Send questions to [email protected]
34 min
February 10, 2022Sketchy Ideas 80: Decision Science, Engineering the choices to optimize the outcome
Sketchy Ideas Episode 80 Show Notes
:10 Intro
Topic: Decision Science, Engineering the choices to optimize the outcome

Sponsors

United performing arts fund
www.upaf.org

Cream City Marketing
www.creamcitymarketing.com

Spearity
www.Spearity.com

Guest Host Sean Jones into
5:00 Making better decisions
Sean spent most of his career in health care

“Trust the Data”

An error could be costly
A fraction of a penny worth 600 million a month

Everyone is impacted
10: 00 Making large decisions
Data sources and making decisions

A fraction of a penny can make or break the deal

What part of the data really matters?

How do you value brand equity?
Losing money? But with brand equity it will pay off

15:00 Quick Trip
Talet at quick trip
Convenience store that sells gas

Pet store (Raw dog Barkery) is always located near grocery stores
16:00 Got right
Popular product in store with good margin
Customers were buying product but nothing else in the store

Buying off an end cap
Put your top sellers there and then move them

Put testers out on the end cap also to see potential

Given them a 20% advantage when they removed their popular product

Relying on YOUR data and not someone elses
23:00 intuition
Episode:

Context is King
24:00 Got wrong
Data from everyone looked good
New anistis wanted to collect RAW data before

Made decision on FDA data and covered the procerder

This procedure was more effective at other sites then others
Came down to who was sitting with you while you were receiving the procedure

That kind of data was NOT in the data

Context matters

30:00 Wrap-Up
Congratulations on the success see below for

Meta data, context,

Send questions to [email protected]
Raw dog Barkery information
PODCAST
https://exploringcatanddognutrition.com/
https://www.facebook.com/ExploringCatAndDogNutrition
BRANDS
https://rawdogbarkery.com/
https://www.facebook.com/rawdogbarkery
https://www.whatsinthebowl.com/
https://www.facebook.com/whatsinthebowl/
32 min
February 09, 2022Sketchy Ideas 79: Flowcharts and Decision trees and How to order a better martini
Sketchy Ideas Episode 79 Show Notes
2:00 Intro
Topic: Flowcharts and Decision trees and how to order a better martini

Sponsors

United performing arts fund
www.upaf.org

Cream City Marketing
www.creamcitymarketing.com

Spearity
www.Spearity.com

6:00 Why flow charts
Things don’t always go as planned

Decisions need to be made and flow charts help

A poorly decisioned one gives them a bad wrap

Design matters
Design the simple ones first then get complicated

Documentation matters and can be turned into a flow chart to easily be followed
8:20 Why don't flow charts work
They get to complicated

People think to much about how they look

Underappreciated art form
10: 00 Make them fun again
The happy path
Things go as planned

Keep them simple
At first

Keep it low level
5 years old, 15 year old, collage student, adult

Explain it fast
15:00 How often does it not go as planned
Less than 20%
Dont worry about it

What is the decision that needs to be made
Yes or no

Think of it like a drop down box
You need an answer besides yes or no

16:00 Martini
What is a martini

The name of the drink is what is in the drink

Types of dry martini
Means I want less dry vermouth

Dirty martinis
Olives

What kind of olives
Blue cheese

Garlic

20:00 Garnishes and glasses
Types of garnishes
Lemon

Onion

Olives

Glass
Up

Down

Shaken or stirred
Why?

Type of alcohol
Gin

Vodka

25:00 You want better outcomes
A flow charts/decision tree makes it easy for people to make decisions

Multiply audicanace
User

Receiver

Inputer

Your day sometimes has decision fatigue
Constantly making decisions

Hangary
Its a real thing

Find the trends
31:00 Wrap-Up
Find the trends and best martini recipe next week

Send questions to [email protected]
32 min
January 26, 2022Sketchy Ideas Episode 78: Messaging is Key
:30 Intro
Topic: The Guest List: A Series. Solidify The Connection

Sponsors

Cream City Marketing
www.creamcitymarketing.com

Spearity
www.Spearity.com

Recap
We talked about ways to get noticed

How to build a guest list

Discussed a lot of marketing and sales last week

This week we are focusing on rapport building

4:00 How do we build rapport?
If you are not a marketer that’s okay

During rapport building stage, you still have to make it about the guest

Read “how to read friends and influence people”

There are things you can do to make sure people are getting back to you
You will fail and people will say no that’s okay

Don’t always make small talk
Need value

Need to make a business

Establish relationships

# 1 thing in building rapport is responding in a timely manner

Always say “thank you for your time” not “sorry”
Most people will get back to you

Follow their cadence

8: 20 Follow traditional communication
If they don’t like email and tell you that DON’T EMAIL THEM

Most of these individuals have people managing their communication and will tell you to do so

When you make the ask this is when you will get that response to get in touch with assistant
If they say no it doesn't always mean no

Could need to build more rapport

The “no” is a request for more information - M
Not me

Not now

Not that

Rapport, rapport, rapport

If you hear a no, learn why and you will improve
12: 00 “Thank you for your patience”
Reframe
Don’t apologize

Say thank you

This can change the nature of the whole conversation

A lot of time coaching is spent on language
Verbal

Text

Email

Written word

Language has to be very intentional

Most communication we get now is not verbal
We lose all nonverbal communication this way

Most of the meaning of conversation is verbal so this is hard

People assume things about written text

The “voice in your head” is not what they are hearing through the screen

16:10 Break Through the Noise
Messaging needs to be positive

The positivity sticks out amidst all the noise

Once you solidify the yes
You think “I did it!”

Then people get distracted

But you need to continue the rapport building

Remember that your deal is not closed until money is in hand, they are on the show contract is closed
Full Show Notes Here
31 min
January 19, 2022Sketchy Ideas Episode 77: A Guest List, Solidify The Connection
:30 Intro
Topic: The Guest List: A Series. Solidify The Connection

Sponsors

Cream City Marketing
www.creamcitymarketing.com

Spearity
www.Spearity.com

4:00 Solidifying the Guest Connection
How do we get the guests on the show and get a response?
Basic message

Layer of influence

Benefits to guests

So how do we get the messaging to these people?
If you get a request to be on a show they all look the same and go to spam
They are long

Spammy

Dense

People don’t like to read long emails

8: 10 How to get attention
Your ask should be short and to the point initially

You have to get noticed
When doing your research you have to understand who you are going after

Why you are going after them

How do they spend their time?

Understand the channel these people spend the most time on
If you ping on all channels you look like spam

Be intentional

“Hey I know you’re there”

12: 00 Messaging and Targeting Matter
Having some idea of pattern interrupt is important
something unexpected

EX: A red car among a bunch of tan cars

The best ad → an obscure ad

You need to know how to break the noise so you get attention
You could ship actual mail to people

Very attention getting

Make it relevant to them
Need to show empathetic value

“What can we do for you”

16:00 Digital route / getting noticed / building rapport
Videos need to be short, to the point
Make a small ask at the end

Follow up if they received/ saw it

Building rapport is critical
Not just attention for attention

EX: how I met your mother reference

Marketing is about getting noticed but you need a philosophy
20: 30 Following trends that are off brand
Meta example during covid

Don’t do something just because everyone else is

Go against the grain if you are too late

Brad suggests going perpendicular
24:00 Create Conflict
If you are 83% in on a trend, don’t do it, you will be a late adopter

Conflict is not a bad thing
Good if it creates a challenge

And has intention

Perpendicular works because you can ride the timeline and watch
Pay attention to what is being said in depth

Where else it is relevant

Or you can challenge it

Full Show Notes Here
34 min

About Sketchy Ideas

From the publisher's feed

Sketchy Ideas is a video podcast where Michael and Brad illustrate and debate concepts surrounding leadership, business, and personal achievement in a way that'll make you think twice before you…

Share Sketchy Ideas

Sign up to save your podcasts

Sketchy Ideas

Sketchy Ideas episodes

About Sketchy Ideas