Sketchy Ideas

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Sketchy Ideas episodes

January 12, 2022Sketchy Ideas Episode 76: The Guest List, A Series. The Team of 3 Expands
:30 Intro
Topic: The Guest List: A Series. The Team of 3 Expands

Sponsors

Cream City Marketing
www.creamcitymarketing.com

Spearity
www.Spearity.com

4:44 Building On The Guest List
Brad is highly proficient at recruiting….and drawing
He has done a lot of recruiting - lots of wins and losses

Good, better, best
Great in practice

Good in theory

The best for you

EX: Putting on an event → you need an MC.

8: 30 Good, Better, Best Practices
These apply across principles where you need a guest, not just on a podcast

We are trying to influence a behavior in another person → influencing a guest to come on the show

What is the first thing you would do when planning to get a guest
Step 1: Get in touch is the better method but the first step is cold call or cold email
Details and introduce yourself in the message

Can you come

The who, what, when, where, why, and how

12:00 Steps Continued…
Brad’s example of Kids Triathlon
He recruited sponsors and it worked because they knew who he was

It was a community event

Understand the group you are asking

Step 2: Leverage the network→ add a layer of influence
Understand who you are talking to

Step 1 & 2 are about YOU because you are asking about something you need
16:00 Learning what would benefit the guests
Step 3: Benefits to the Guest:
How do you leverage your message to benefit the guest

Work backwards

Lead with benefits leverage the network, and then you can get to details

20:10 Socratic questioning
Your guest needs to know what they will get out of this

If you frame the benefits right off the bat, you will save your guest/sponsor time
“The most scarce resource anyone has is time” - B

People are usually happy to give money but time is limited

You need to link your why to their why → start your conversation there

How do you figure out their “why?”
Ask yourself “why do you want them as your guest or speaker?”

EX: Maybe it's a new book → you can advertise their new book to a new audience

24:00 Goodwill and message
How will YOU spread the message of your guest or sponsor

Make it resonate with them that drives a response
Ex: write your email backwards

5 paragraph essay → start with conclusion and write the rest afterwards

Greatest skill in marketing is copywriting : attention grabbing
28: 00 EX: Board Decisions
Board will print out powerpoint
Everyone will flip to the back

Full Show Notes Here
34 min
January 05, 2022Sketchy Ideas Episode 75: The Guest List
:30 Intro
Topic: The Guest List: Planning to bring you the best in 2022
4:00 Sponsors
Cream City Marketing
www.creamcitymarketing.com

Spearity
www.Spearity.com

This is year 3 of the show
Have you taken advantage of our guests and advice?

Be active about your goals. Take action

We want to have guests every week in the coming quarter

Takes a lot of effort to get people onto your show
8:00 Bringing on Experts
We are a team of 3 and we do a lot with not a lot of resources

“ I am sick of hearing my voice” -B this is why we need to bring on guests

We bring a lot of value but we are looking to broaden perspectives
We have a lot of people in mind that can add value

If we get those people relaxed then it becomes more valuable because it is less of a pitch

Accountability vs empathy
How do we capitalize on this?

Bring people we listen to ourselves on the show

Accountability, empathy, transparency
Here are some things we like to talk about

What do we want to talk about more?

12:00 The Guest List
A process must be repeatable and measurable

We have maintained a discipline each week because there are some guests that need to see that you have the consistency and reputation under your belt
This is the value to doing a show every week

We are already into year 3

Why are these guests on our list? *Without naming names*
We have read their books

Asking “who do I want to learn more from?”

16:00 Guest List Cont…
Certain people we want to work with
Opportunities

Have more discussions

They have got a following
Bring attention to our show

Driving traffic

Engaging personality

Easy to talk to

Someone who is a good fit for our style
20:00 “What do YOU need out of this?”
When you are talking about generating content, the best way to get the most out of this is to be selfish

Accountability
We have two people

We show up for each other

Whoever is coming on the show, we want them to be friendly face so they feel comfortable
Create a great guest experience

They will have more fun

Say nice things about the show and us

24:12 Transition period
Full Show Notes Here
36 min
December 22, 2021Sketchy Ideas Episode 74: Year-End Reflections & Predictions: a Board-side Chat
:30 Intro
Topic: Year-End Reflections & Predictions: a Board-side Chat
4:00 Sponsors
Cream City Marketing
www.creamcitymarketing.com

Spearity
www.Spearity.com

Learned a lot this year
Lots of reflection

Look at what was great and negative

This year has been especially challenging because of covid
8:10 Next year and moving forward
Next year we want to spend time diving into data

You need to be aware of the data

We are truly a globalized economy now
Policy shifts are happening

Crypto

Space travel

When you look at large media everyone has something to say that is backed by a larger agenda
But looking at what comes out of doing things like going to space

Will be interesting to see what will happen with monetary values
How people are managing cash flow

How to manage personal money

12:10 Predictions for next year
Age of paper checks are on their way out
Two years and that’s gone

Delivery and food → pushback on uber eats, door dash, etc.

If you can’t improve your own margins, you will be left behind
Caught in worker shortage

Delivery markets

16: 00 more positions than available workers
staffing , driver shortage is at a peak
Need to figure out something different

Rallying cry

Need to lay to rest some of our old ways
Hard to do

Things were great once but they are not coming back

There has to be a shift in where people are going to find work
Lots of sexy jobs out there

But also been a rise in people where it doesn’t help people move forward

Skilled work is where a lot of shortages are and important to dissect why that is

20: 00 Robots
Robots are going to need to become a part of daily life
It won’t get rid of jobs

Train people on how to prepare, manage, and maintain these machines
Just different work

Law conservation of jobs
Can’t create or destroy

Just change their makeup

Shift your need to not how many people do I need to how many specialists do I need
Micros are easier to fill

Challenges with this too
Ex: welder

Full Show Notes Here
46 min
December 15, 2021Sketchy Ideas Episode 73: Crypto For Common Folk Part 5
:30 Intro
Topic: Crypto For Common Folk part 5
3:00 Sponsors
Cream City Marketing
www.creamcitymarketing.com

Spearity
www.Spearity.com

Recap of last week
Nft and value

6: 04 Active Learning with Michael, NFT version
NFT is really about establishing ownership

One of they key factors of blockchain and crypto is about combating fraud

NFTs do not have a good face that is a good descriptor

WHat are NFTs designed to do?
Security

Ownership

Authenticity

9: 05 How do we validate NFTs
How do we authenticate them?
It has been applied to things for a long time but called something different

Now it is backed by blockchain
This is the chain of authenticity

It is the pink slip validating that you own something

12:00 Certified
Applying the idea of owning something but with a digital artifact

Increasing value by proving authenticity and certification
15: 10 This Isn’t New
Don’t be scared of it it is just a different way of talking about it

When you introduce levels of speed you inherently apply pressure on industries to either lose value or lose people
We lost people through the scaling of the internet

Everyone moved on

18:20 Protection Layer
EX: Stealing a painting

Security

How does this apply to the metaverse?
EX: nike bought company that does digital fashion

This is them getting into the metaverse

NFT concept
Apply to fashion world in general
In real world, digital and metaverse

buying a piece of clothing in the metaverse
Buying e commerce fashion in metaverse

The outfit pertains to everything in that iteration

The shopkeeper doesn’t have the inventory on hand

21: 27 Tshirt example from last week
The shopkeeper doesn't have the inventory on hand in the store

But you want to have access to brands
So you get an nft contract

Go into store and buy clothes from all different brands and when you buy, all those companies including the shopkeeper gets paid

Even shows up in the mail

There are fashion apps now where you can stand and wear the glasses
You will get the outfit in the metaverse and in the real world

24: 00 Enforcement of Patent
You could make a fake nike sweatshirt and you could do it in the real world and metaverse until that brand stops you
But you would need to set up a store

Get a code

Learn a whole new platform in order for it to work

Full Show Notes Here
36 min
December 08, 2021Sketchy Ideas Episode 72: Crypto for common folk pt. 4
:30 Intro
Topic: Crypto For Common Folk part 4
3:00 Sponsors
Cream City Marketing
www.creamcitymarketing.com

Spearity
www.Spearity.com

Recap of last week
Mining

Energy into dollars

6:00 Application
Blockchain
NFTs

Logistics
EX: tshirts and supply chain

cotton→ loomed → cut → stitched → ship → send to shipper and into container → container to port → customs approved → next ship →

9: 00 Application continued
Logistics ex:
Next ship → container is sealed someone picks it up

Each of those stages is a separate contract

NFTs
The idea of blockchain helps with this because you can track from beginning to end automatically and not manually

Eliminates moving fees, people get paid faster

Smart contracts

12:00 Etherium
Etherium is the platform of blockchain on which smart contracts are being built
There are other side platforms that solve part of the contracts

EX: you want you avatar to wear that white tshirt you built would be another NFT

“How do I retain my value in a world where almost everything can be forged?” -14:07 B
We have been dealing with NFT’s since the age of licensing and video games

15:00 Video Games
A new upgrade to a character or a truck/car or anything in a video game → NFT

NFT: Non fungible token → it can be exchanged for something else

NFTs have been around for a while we just call it something else
18:20 NFT’s Cont….
Buying fine art is an example of this
21: Brads Drawing NFT *Gif*
Sells all the clothing he puts on this drawing

Can all be separate entities

Someone else has to agree that something has value for it to be an NFT
24:05 Fungible vs Non fungible
There is data behind each of these things

Score of value to some extent

EX: collectibles
They only have value because people believe they have value

In NFT very similar but the difference is there may be more than one version of the same piece out there

They are getting backed with other data → added value to an object

People want to own a piece of something not the whole thing

27:10 NFTs to ticket
Gary Vee did this

Similar to people who ping you to own certain things
Brad got pinged to own Scottish Land

Sentimental value over tangible value

30:00 Wrap-Up
Send questions to [email protected]

More crypto next episode
Full Show Notes Here
33 min
December 01, 2021Sketchy Ideas Episode 71: Crypto For Common Folk Pt. 3
:30 Intro
Topic: Crypto For Common Folk part 3
3:29 Sponsors
Cream City Marketing
www.creamcitymarketing.com

Spearity
www.Spearity.com
6:50 Mining and what does it mean for business owners
Crypto mining and YOU → what does it all mean?
Important because it is growing

Will become a big topic

9: 00 Mining
Mining is just a service platform
A bunch of computers that are running the same set of code and problems

A bunch of people want to get into mining

If you want to: start now

Mining makes crazy returns -B

When people are investing in mining the returns are so out of the norm that it almost doesn’t make sense
12:00 Example of return on mining
EX: you pay 10,000 for this mining machine
Your gross revenue monthly will be over $1400

Most of these machines take a lot of power

Breakeven in 7 months and profit in 8

power

Power when it comes to crypto
Need money to plug it in

around $300 monthly in power to plug these machines

Will run for 2-3 years

15:20 return on mining cont….
Market can change and your profit could drop
18: 50 expenses
After 21/2 years you will be making $700 a month profit and you are doing nothing

The point of this is if you follow the numbers, this beats any business model

“Turning electricity into cash” -B 2:20

Negative: they take a lot of power to run which is why the power expense is high
21: 10 Power
Realistically it is double the amount of power your house would use, but you are making $700 monthly profit
They need to maintain infrastructure that is not being used

They cannot use the power. Power isn’t where we need it.

Power is produced no matter what

24:00 Power storage
Power storage is the problem

Crypto is actually good for the environment because it is going where the future is going

There is demand to upgrade → the power is being generated anyway, but crypto is actually using this power

*sims example* run the power in the middle of the city
27:00 Access to People
Crypto is doing good things for the world and for energy even if it is a huge power source

“Nerds in basements”-M Michael explaining why crypto isn’t an MLM
30: 00 Crypto Models
The idea and the return is almost unbelievable
There is nothing else that works this way

Because it is digital and other things require work ethic

33:10 Systems
We are just getting good at this

Important takeaway is to look at the idea and begin to understand it

The more demand the more innovation happens -B 33:50
“Demand is the mother of innovation” - M

36: 00 Don’t get left behind
Take advantage of the education right now

Financial literacy is important or you will get lost in the dust
Full Show Notes Here
41 min
November 24, 2021Sketchy Ideas Episode 70: Crypto For Common Folk Part 2
:30 Intro
Topic: Crypto For Common Folk part 2
4:00 Sponsors
Cream City Marketing
www.creamcitymarketing.com

Spearity
www.Spearity.com
8:00 Recap of last week and Intro to Mining
crypto=decentralized currency
Combats inflation

Access to build wealth

Not controlled by people

It is “incorruptible”

How to get crypto?
1. You can buy some → it is a tradable asset

2. Sell Stuff → good for small business owners. Can sell goods and services for crypto

12:00 How to get crypto Cont….
Buying crypto is like any other monetary exchange
3. Mining

16: What is Mining?
Mining:
Think about how a credit card gets processed (electronically)
Goes from the store to a central exchange who talks to the bank

Central exchange gets a process fee, bank gets % interest

Central exchange runs data service
All owned by one central exchange

What mining does is takes the central exchange model and multiplies it from a single model to a model for every single person.

*Gif of drawing 17:31*

20:00 Central Entities
We can buy that equipment the central exchange which is called mining
Blockchain runs this central entity and makes it run smooth

No hacking

Mining comes down to the fact that it can be

“Rather than one entity owning a thousand servers, you have a thousand people owning a single server” -B 20:54
Benefits:
No central bank

Eliminated real bank

Eliminated people in institutions managing

These transactions are less than 1%
They used to give 3 1/2% to the central exchange and then to the bank

So as a business owner you want the 1%

24: 00 Next Steps after Blockchain
Wallets → like apple pay

Store (went from cash, check, credit card, now bitcoin)

Everyone is wanting to collect that 3 ½% and the bank is realizing they aren’t getting that anymore
28:Innovation
Whole bunch of businesses and some have success and swallow up other businesses
Same idea now there is a BIG BANK

The BIG BANK owns the little box in the store

Mining is one of these innovations

Since these servers are spread out it is decentralized
Stores rates don’t go up

Don’t have to charge more

32:00 Fed Reserve
Fed is in charge of money

Diff. from federal government

Federal reserve is not in charge of US government

Money is not evil or good, it is just a tool -B
Depends on how you use it

And who is using it

36:Wrap-Up
Send questions to [email protected]

More crypto next episode
Full Show Notes Here
40 min
November 17, 2021Sketchy Ideas Episode 69: Crypto For Common Folk, Part 1
3:00 Intro to Crypto
Think about your level of financial literacy now

Crypto and the reasons
Before credit card everything was based on cash that flows through banks

We have needed to find out how to make money move faster

EX: Credit card swipers

We are seeing more advancement now with crypto

Crypto and blockchain are not the same thing
6:06 Crypto built on blockchain
Blockchain has been around but not able to scale
It was created to make sure that data was safe in computers

Think about it in terms of a virus on a computer

If you get hacked, you probably have a cloud backup

Became cheaper and more efficient to run this way

Double spending: send a check here and there, etc.
9:00 Fraudulent
Centralization like sending to a bank was an improvement but it is slow
We want money to run quickly = crypto

Used to be days of turn around because of paper and mail

Speed of money and protection against fraud are the two specific things crypto is solving for
12: 00 Dollar Bill Example
Dollar bills used to be backed by gold and silver now its backed by government
We still perceive it as value

Because it is backed by government

Currency constantly changes
All it is a tradable asset

Agreed upon

People are saying crypto is liquid gold
Bitcoin has a limited finite amount

so it has a static value face

15:00 Gold vs bitcoin
Only 21 million will be mined

We don’t know how much gold can be mined

It is important for people to understand because this is a global currency

Blockchain eliminates the possibility to hack the entire database
A block is a set of data

It is then sealed and another block of data is linked into it

Hence the chain link of blocks

Every block has an encryption in open and close

“You’re telling me block chain is a chain of blocks” -M 17:30 Gif
18:00 Redundancy
We have copied that blockchain amongst hundreds of computers over the world

Single cloud-computing
In order to hack blockchain

You need to hack the whole network all at once

Also safer against inflation and nobody telling you the value of your money
21:10 socio economic standpoint
Country run by dictator
They can decide whether your money is worth any value

We are doing this from the internet handphone so you can build wealth outside of their country’s banking system

You can now use this to send money instead of using Western Union
24:00 Exchange rate
All relative value based on governmental currency

Everything on the world is based on the petro dollar
Petrodollars are U.S. dollars paid to an oil-exporting country for the sale of the commodity

Backed more with oil then gold

27: 00 Crypto is not going away
Fastest technology in human history

Everyone wants more control of their money

Seeing impacts of this everywhere
Full Show Notes Here
35 min
November 10, 2021Sketchy Ideas Episode 68: Process Scaling Case Study
:30 Intro
Topic: Process Scaling Case Study
3: Sponsors
Cream City Marketing
www.creamcitymarketing.com

Spearity
www.Spearity.com

Breaking down our own case study and what we have learned

Learning to adjust to new plans and new ideas that seem simple but are more complex
6:00 “How Bad Can It Be?
You think it will be easy because you do this every week → But what is actually involved
Behind the scenes can be more work to a job then you plan on

Ex: We had a new podcast that had new layouts, live chat, new graphics, etc.

More things can also be connected then you may think

Many interconnected aspects that rely on each other
9:19 What do do when it doesn’t go as planned
There are moments where you say “this is bad”

Can be teachable moments as to why we do tech rehearsals

You have to be ready to make adjustments

You may think you do these things every day
Does not make it easy

Does not make it fast

12:05 Very Complex
You can forget how hard things are because you have been doing it for so long
Going back to the beginning, you can forget details

Forget how long it can take

Easy does not equal fast
We know how but it may not be efficient

This is key to remember

15:00 Complications
The word complications come from watches

Each minute, second, and all the inner workings are called complications

The concept of having a watch with hour, minute and second is simple but putting that all together with gears and having it work together is very complex
18:18 multiple levels of complication
Lift and Shift
Shorthand for we have a process that we can just replace with the new project

But with this, you miss everything else you have to add

Not as simple as lift and shift

You have to get down to the lowest level to find out what is different between your projects
21:00 Think about what you can do differently next time
Ask more questions

Think of details

Do a demo
24:30 WASC Overview
Podcast for WASC that we are producing at 7:30 pm CT
27: 00 Wrap-Up
Send questions to [email protected]

Join us at our WASC show at 7:30 pm
Can look to linktree Ion IG: @wascleader

Streamed on twitter, Facebook, Youtube and Michael’s Linkedin

Full Show Notes Here
31 min
November 03, 2021Sketchy Ideas Episode 67: We All Need a Hero
:30 Intro
Topic: Everyone Needs a Hero

Sponsors
Cream City Marketing

Spearity

3: 45 Storytime
Recap of last week’s episode- base roots of cinema, books, tv

Hero’s Journey - use this in your business

A whole new way to look at customer journey
6:00 Why do stories matter?
There is a reason you remember your childhood stories
There is a moral and story to remember

Tapping into something fundamentally basic

“Every framework has a story to be told”- M

1st part: Status Quo - things are stasis (this is the start of your story)
Typically there is an ambition “a calling to an adventure”- B

Put your customer in the hero’s shoes → driving them to want to do something different, Called to go discover what the need is

9:00 2nd part- refusal of the call
Internal dialogue that someone is having → could be an objection “I will figure it out”

People are stubborn, you need to get them over this

Third part: assistance or meet the mentor
In motion once you get past this point

Usually involves someone else or something else to get you there

Easiest thing to look at is a mentor being a spokesperson EX: Flo from progressive

12:30 Keys to Change
Need to have a mentor to relate to, someone doing something you haven’t tried yet

4th Part : Road of trials, allies and enemies
People who will want you to be successful and people who won’t

This is the first opportunity after someone says “yes i want to work with you” or “I want to get out”

15:50 5th part: Ultimate Crisis
EX: death and rebirth, the belly of the whale
Basically when things look like they are lost and everything will fail

A mental shift needs to happen when this happens

18:14 Mental Shift cont...
Once you go through this mental shift, you are empowered

You need to empower your customer/client to get over these things

6th part: Ultimate Boom
The ultimate victory

The big win in the movie

Need to stay with your customer up until this point

21:30 Journey Home: 8th part
Returning with what you won

Coming full circle

As a customer, this is ultimately what they are looking for

“If you get good at doing this you can take any product and turn it into something great” -B

Part 9: Return Home
24:24 Part 10 Resurrection
When someone goes through a transformation, someone may not recognize them

The resurrection could be small → your client may not recognize it

Part 11: The road back
27: 11 12th Part: Passing the Status Quo
What do you do with the new perspective you have after coming full circle?

You are telling everyone they also need to go on a new journey

Allows you as a business to expand into new products, services, etc

If you are a business owner you have to continuously come up with new ideas, services, products

Be self reflective

You are the mentor but you are offering a tool to help the customer get through it
Full Show Notes Here
35 min

About Sketchy Ideas

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Sketchy Ideas is a video podcast where Michael and Brad illustrate and debate concepts surrounding leadership, business, and personal achievement in a way that'll make you think twice before you…

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