The mattress industry in India this year is valued at around $2.5 billion and growing at a CAGR of 10%. Up to 9 million mattresses are sold in the country every year.

Among the top brands in the mattress market is Sleepwell, owned by Sheela Foam, the largest manufacturer of Polyurethane Foams (PU) in Asia Pacific. Despite having a fourth of the market share and conditions ripe for innovating and growing, the company had been in a limbo of sorts.

Until last month, when it announced it was acquiring a 95% stake in Kurl-On, another popular mattress maker.

What's in this deal for Sleepwell?

Tune in.

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