Your pitch is more than just words – it’s your first impression, your story, and your chance to stand out. But how do you pack all that into just 60 seconds or less?

In this minisode of Small Business Bytes on This is Small Business, host Andrea Marquez walks you through how to craft an elevator pitch that grabs attention, tells a compelling story, and leaves people wanting more. Whether you’re pitching to a potential customer, investor, or partner, you’ll walk away with actionable steps to make every second count.

You’ll also get inspired by real-life examples of past guests who’ve crafted pitches that opened doors for their businesses – like Felicia Jackson, founder of CPR Wrap, who turned a personal crisis into a life-saving product, Matthew Tesvich, founder of Skunk Skin, who solved a smelly problem with humor and creativity, and more! These stories will bring the steps to life and show you exactly how to apply those lessons to your own pitch.

So, what’s your pitch? Share it (or just one line) with us in a Spotify comment, Apple Podcasts review, or email us at [email protected]. Doing that will not only hold you accountable but could also inspire another entrepreneur to take their next big step.

Sources:

If you want to know more about CPR Wrap, listen to Felicia’s story here: Every Entrepreneur's Dream: ‘Your Product Is a Life Saver!’ - TISB: Behind The Buy

If you want to know more about Skunk Skin, listen to Matthew’s story here: Knock Their Socks Off: A Fresh Solution to a Stinky Problem - TISB: Behind The Buy

If you want to know more about Shezza Socks, listen to Tiffany’s story here: From Blisters to Breakthrough: Behind Shezza Socks' Viral Success - TISB: Behind The Buy

If you want to know more about Agua Bonita, listen to Kayla’s story here: A Taste of Tradition: Infusing Heritage in Every Sip - TISB: Behind The Buy

11 actually great elevator pitch examples and how to make yours - Zapier