Before you pour time, money, and energy into a new idea, how do you know if people actually want what you’re offering? The answer: market research.

In this Small Business Byte on This is Small Business, host Andrea Marquez breaks down how to test your ideas before going all in. From spotting market trends and scoping out competitors, to collecting honest feedback from real people, Andrea shares practical ways to validate your assumptions and make smarter business decisions.

You’ll also hear from Denise Woodard, founder of Partake Foods, on how early product testing helped her refine her recipes, and Katie Diasti, founder of Viv, on how listening to her customers online helped shape her product line.

Market research doesn’t have to be fancy or expensive, it just has to be intentional. Because when you know who you’re aiming for, it’s easier to hit the mark.

So, what’s one assumption about your business you’re ready to test? Tell us in a Spotify comment, Apple Podcasts review, or email us at [email protected]

Doing that will not only hold you accountable but could also inspire another entrepreneur to take their next big step.

Sources:

If you want to know more about Partake Foods, listen to Denise Woodard’s story here: Turning Rejection into Momentum: How One Mom Started a Multimillion CPG Brand - TISB

If you want to know more about Viv, listen to Katie Diasti’s story here: How a College Student Turned a Class Project into a Scalable Business - TISB