Every small business owner dreams of seeing their product go viral. It’s exciting to imagine your business blowing up out of the blue, but these moments aren’t as random as they seem. What looks like a sudden spike in attention is often months of preparation, small bets, and calculated risks coming together at just the right moment.

In this Small Business Byte on This is Small Business, host Andrea Marquez breaks down how founders can spark and sustain viral moments and turn them into long-term growth. You’ll hear from Aliett Buttleman of Fazit Beauty on how she built relationships, systems, and supply chains long before Taylor Swift wore her freckle patches and sent orders soaring. Plus, Kangaroo Hanger founder, Angus Willows, shares how setting hard deadlines and being persistent all paid off when he woke up to a million views on his video.

From building systems to consistent experimentation, these stories show that virality is as much about preparation as it is about luck.

What’s one small step you’ll take to make your next viral moment count? Share it with us in a Spotify comment, Apple Podcasts review, or email [email protected]. Doing so could inspire another entrepreneur’s next big move.

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If you want to know more about Fazit Beauty, listen to Aliett Buttelman’s story here: How a Small Business Turned One Celebrity Moment into Long-Term Growth - This is Small Business

If you want to know more about Kangaroo Hanger, listen to Angus Willows' story here: How a Small Business Turned One Celebrity Moment into Long-Term Growth - This is Small Business