As TPT Sellers, a large part of our business is writing copy, from blog posts to emails to TPT product descriptions. Our copy is often the reason why customers decide to purchase our resources and yet many teacher sellers feel they need more confidence with this skill. Luckily I know someone who can help us improve in this area (and maybe even enjoy copywriting a little bit!).

Our guest today is Nicole Kepic, and she is a copywriter who specializes in fun, feel-good copy. One of her many superpowers is writing copy that doesn't come off harsh and super “salsey”,  and she’s spilling her best copywriting tips with us!

In today's episode, Nicole shares how to incorporate our audience's pain points into our TPT product descriptions, the tricks to not sounding salesy in your copy, how to integrate powerful testimonials into your copy to showcase your expertise, and her top tips for writing copy in a way that connects with your audience.

05:47 - How to incorporate pain points effectively in your TPT product descriptions

13:17 - Replacing harsh sales tactics with empathy and authority 

15:20 - How to incorporate powerful testimonials into your copy

19:56 - Tips for writing a copy that connects with your specific audience

For all resources, head to the show notes: https://kristendoyle.co/episode53

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Subscriber-only episode

In this episode, I'm sharing a behind the scenes look at the email marketing strategy I use to grow my list every back to school season. Learn how you can adapt this strategy to your own business at BTS and throughout the year!

*If you signed up for STS Insiders & are not able to hear the episode, look for an email from Buzzsprout (the podcast host) that's titled "Thanks for supporting!" Inside this email you'll find your personal feed links to add to the podcast player of your choice.

Insiders: Log in to the Insiders portal for show notes, links and resources at https://kristendoyle.co/stsi-members (Password is in your email!)

Learn more about STS Insiders and subscribe at https://kristendoyle.co/sts-insiders

What’s the best way to set yourself up for success at the start of the new school year? It’s to put your back-to-school TPT strategy in place and begin preparing during the summer!

Many of you just finished teaching and started your summer break, and you want to relax (as you should!). But now is the time to start getting things ready for back-to-school season in your store. This will help you maximize your sales in one of the busiest times for TPT sellers and reduce the stress of the back-to-school season once summer is over.

In today’s episode, I am diving into how to plan for the back-to-school season this summer,  the best way to analyze your sales data, how to do a product checkup on your TPT top sellers, and the best strategies for creating product bundles for your TPT back to school strategy.

00:43 - Why is it so essential to implement your TPT back-to-school strategy during the summer?

02:50 - The power of analyzing your sales data and high-performing TPT products

04:35 - How to conduct product checkup on your best-selling products 

07:35 - Using bundles in your back-to-school TPT strategy

For all resources, head to the show notes: https://kristendoyle.co/episode52

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Subscriber-only episode

If you signed up for STS Insiders & are not able to hear the episode, look for an email from Buzzsprout (the podcast host) that's titled "Thanks for supporting!" Inside this email you'll find your personal feed links to add to the podcast player of your choice.

STS Insiders: Log in to the Insiders portal for show notes, links and resources at https://kristendoyle.co/stsi-members (Password is in your email!)

Learn more about STS Insiders and subscribe at https://kristendoyle.co/sts-insiders

We are continuing our Money Series with a commonly requested topic from TPT sellers: how to save on taxes! This topic can be scary and overwhelming, but we all know taxes are a big deal as business owners.

My personal tax superhero, Barbara Schreihans, joins me to discuss all things tax planning and savings. Her mission is to help business owners like us save a boatload in taxes while also growing our profits. Barbara is sharing her best advice and tips to help take the pressure off regarding business taxes.

In this episode, Barbara shares what we must consider when choosing our business structure for better tax benefits, the most commonly missed deductions by business owners, and how we can prepare for next year’s tax season.

02:24 - The differences between sole proprietorship, LLC, and S Corporations

06:53 - What are the most commonly missed tax deductions 

11:22 - How to determine if your photoshoot expenses are a legitimate business expense

12:41 - The best retirement accounts to use for tax savings as a business owner 

14:58 - Most common mistakes made by TPT Sellers when it comes to taxes

For all resources, head to the show notes: https://kristendoyle.co/episode51

Send us a text! (If you'd like a reply, please share your # in the message)

Stop managing your WordPress website and let us handle it! Learn more about our WordPress Careplan at kristendoyle.co/care.

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Learn more about my WordPress CarePlan: https://kristendoyle.co/wordpress-care-plan/

Subscriber-only episode

If you signed up for STS Insiders & are not able to hear the episode, look for an email from Buzzsprout (the podcast host) that's titled "Thanks for supporting!" Inside this email you'll find your personal feed links to add to the podcast player of your choice.

STS Insiders: Log in to the Insiders portal for show notes, links and resources at https://kristendoyle.co/stsi-members (Password is in your email!)

Learn more about STS Insiders and subscribe at https://kristendoyle.co/sts-insiders

Are you still deciding if you should attend this year's TPT conference? Many struggle to determine because they aren't sure if it will be worth their time and investment. 

As an avid TPT conference attendee, I have learned and found value in every conference! There are a few options for attending the TPT conference and essential things to remember when deciding what's best for you!

In today's episode, I'm sharing how to decide if attending a conference is the best choice for you, The benefits and drawbacks of attending in-person vs. virtually, my top tips on how to make the most of the conference experience, and the best way to create long-lasting friendships when attending in person.

01:00 - How to decide if you should attend the TPT Conference

05:09 - The Pros and Cons of attending in-person vs. virtually

07:06 -  Tips to get the most out of your conference experience 

09:17 - How to go about connecting with other TPT Sellers at the conference

For all resources, head to the show notes: https://kristendoyle.co/episode50

Send us a text! (If you'd like a reply, please share your # in the message)

Stop managing your WordPress website and let us handle it! Learn more about our WordPress Careplan at kristendoyle.co/care.

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Learn more about my WordPress CarePlan: https://kristendoyle.co/wordpress-care-plan/

Subscriber-only episode

If you signed up for STS Insiders & are not able to hear the episode, look for an email from Buzzsprout (the podcast host) that's titled "Thanks for supporting!" Inside this email you'll find your personal feed links to add to the podcast player of your choice.

STS Insiders: Log in to the Insiders portal for show notes, links and resources at https://kristendoyle.co/stsi-members (Password is in your email!)

Learn more about STS Insiders and subscribe at https://kristendoyle.co/sts-insiders

One thing many TPT sellers need to prepare for is protecting their websites in order to prevent hacks. It's easy to assume nobody would try to hack your "small business”. But it is happening more and more lately, especially in the teacher-seller community. 

Fortunately, there are a lot of things that can be done to try and prevent hacks. It is not only crucial for protecting your valuable assets but also for protecting your customers and their data if you have a shop on your website.

In today's episode, I'm sharing the best steps you can take today to secure your site and how to build a strong foundation when it comes to user accounts and website access. Plus, you’ll hear the importance of auditing your plugins and themes to prevent hackers from getting into your site, and the number one way to prepare yourself for the worst.

01:49 - How to build a strong foundation for user accounts

05:13 - The importance of choosing a reliable host for your website

07:39 -  Why do you need to audit your current website plugins and themes

13:25 - The best way to prepare yourself for the worst-case scenario

For all resources, head to the show notes: https://kristendoyle.co/episode49

Send us a text! (If you'd like a reply, please share your # in the message)

Stop managing your WordPress website and let us handle it! Learn more about our WordPress Careplan at kristendoyle.co/care.

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Learn more about my WordPress CarePlan: https://kristendoyle.co/wordpress-care-plan/

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