I couldn't help myself. I mean, how American can you be? In fact, I do what I can when travelling to absorb culture and not compare to the American lifestyle.  But I had to ask "Is the Chinese food in China the same as it is in the states?" The answer....listen to the podcast!

I was completely taken by Emilie...She brings warmth to her perspective but at the same time, taking a firm position that is rooted in vast experience and educated conjecture.

Emilie Steckenborn makes a living where most of us can only dream—at the intersection of wine, culture, and cutting-edge business in China’s ever-evolving market. But don’t let her youthful charm and “very strong Chinese accent” (as Paul jokes) fool you. Emilie is a polyglot insider who’s spent over a decade breaking barriers in Shanghai, consulting for both airlines and luxury giants like LVMH, and unraveling the intricacies of food, wine, and social connection in the world’s most populous country. You will come away from this episode with a front-row seat to Emilie’s striking journey from Toronto to Asia’s fine wine circles, and you’ll learn how Western and Chinese culinary myths feed both perceptions and markets. She’ll shed light on why most "Chinese food" in North America bears little resemblance to dishes in Beijing or Guangzhou, how social media platforms like Xiaohongshu change what’s in your glass and on your plate, and why the Chinese DTC (direct-to-consumer) model leaves American wine buyers in the dust. You’ll also get a candid look at the role of women in China’s wine scene, why brand is king (or queen) from Yellowtail to Lafite, how fake wine scams erupt and vanish, and what it really takes to build—and protect—a luxury wine label in one of the world’s most challenging markets. Emilie’s passion for connection glues it all together, whether she’s navigating bottles at 50-table banquets or forging authentic stories through her own "Bottled in China" podcast. Expect to leave with a new appreciation for the complexities of selling, sharing, and savoring wine across cultures—and the secrets behind the conversations that only a great glass can unlock.

 

✅ Ever wondered how wine, culture, and business blend together in China’s booming scene? ✅ Host Paul Kalemkiarian sits down with Emilie Steckenborn—wine industry leader, podcast host, and all-around trailblazer—for a globe-spanning conversation you won’t forget. ✅ From myth-busting Chinese cuisine to insider stories on luxury wine brands, social media’s impact, and the secret sauce behind wine’s magic, Wine Talks uncorks big ideas and bigger stories. ✅ Discover why wine isn’t just a drink, but a bridge for connection and innovation—and why the next “aha moment” in your own wine journey might be just one sip away. Listen now to Wine Talks with Paul K!

#WineTalks #WinePodcast #EmilieSteckenborn #PaulKalemkiarian #WineBusiness #BottledInChina #WineCulture