“If you don’t own your pricing strategy, you’re leaving money – and customers – on the table.”

In this episode, host Rebecca Kalogeris sits down with Marcos Rivera, founder of Pricing IO and author of Street Pricing, to unpack one of the most overlooked opportunities in SaaS: building a pricing strategy that matches the value your product delivers.

A former product leader turned pricing expert, Marcos shares the most common pricing mistakes SaaS companies make, from lazy segmentation and low-value framing to treating pricing as an afterthought. He outlines a better path forward: one rooted in deep customer understanding, thoughtful packaging, and continuous alignment between price and perceived value.

If you’ve ever launched a great product only to watch it struggle to sell, or you’ve relied on guesswork when it came time to price, it’s time to stop winging it. This episode will show you how.

For show notes and more resources, visit: www.pragmaticinstitute.com/resources/podcasts

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.