In episode 45, Brad and Scully discuss how editorial independence fits into today’s media industry. In addition, they examine how to remarket to people who have previously visited your website; and who will succeed in the social media news race – Facebook, Twitter or Snapchat. This episode’s commonly asked school marketing question looks at if your brand is ready for an update. This week’s school marketing example: Trinity Grammar School’s outstanding new website. The rants and raves segment looks at a very useful guide for marketing automation.

This week’s links:

Is editorial independence officially dead?

https://contently.com/strategist/2015/10/07/is-editorial-independence-officially-dead/

Remarketing to people that have already visited your website

https://moz.com/blog/remarketing-to-people-that-have-already-visited-your-website-whiteboard-Friday

Facebook vs Twitter vs Snapchat: Who will win the news war?

https://www.linkedin.com/pulse/facebook-vs-twitter-snapchat-who-win-news-wars-ryan-holmes

12 signs it’s time to rebrand your business

http://www.ignytebrands.com/12-signs-its-time-to-rebrand-your-business/

Trinity Grammar School

http://www.trinity.nsw.edu.au

The definitive guide to marketing automation

https://www.quicksprout.com/the-definitive-guide-to-marketing-automation/?mc_cid=450fa2d183&mc_eid=6547331ac0/

In episode 44, Brad and Scully discuss the four key themes from the 2015 Content Marketing Report. In addition, they examine why Twitter is dropping its 140 character limit, allowing longer posts; and the 10th annual Shonky Awards for dubious claims and dodgy products, coordinated by consumer advocacy group Choice. This episode’s commonly asked school marketing question looks at ways to include video in content marketing. This week’s school marketing example: Tanbridge House School’s record breaking advert. The rants and raves segment looks at Seth Godin’s excellent blog on marketing topics and a great video, The story of content: Rise of the new marketing.

This week’s links:

B2B content marketing report: 2016 benchmarks, budgets and trends

http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf

Twitter dropping its 140-character limit signals a new era in content marketing

https://contently.com/strategist/2015/09/30/twitter-dropping-its-140-character-limit-signals-a-new-era-in-content-marketing/

Twitter plans to go beyond its 140-character limit

http://recode.net/2015/09/29/twitter-plans-to-go-beyond-its-140-character-limit/

Brands named and shamed in awards that no marketer wants to win

https://www.marketingmag.com.au/news-c/brands-named-shamed-awards-no-marketer-wants-win/

11 ways to use video in your content marketing

http://contentmarketinginstitute.com/2015/10/use-video-content-marketing/

Tanbridge House School – Students create record breaking advert

http://www.tanbridge-house-sch.co.uk/news/archive/students-create-record-breaking-advert-2010

Using radio to promote your school

http://marketingadviceforschools.com/4/post/2015/10/using-radio-to-promote-your-school.html

SUSDAT – Seth Godgin’s blog

http://sethgodin.typepad.com/seths_blog/2015/09/susdat.html

The story of content: Rise of the new marketing

http://contentmarketinginstitute.com/the-story-of-content-rise-of-the-new-marketing/

In episode 43, Brad and Scully discuss how to obtain a return on investment from content marketing and how to calculate it. In addition, they examine whether to implement your digital strategy in-house or outsource to an agency. This episode’s commonly asked school marketing question looks at where to start with social media, with four simple steps to guide your social media strategy. This week’s school marketing example: a range of universities from across the world that have good alumni relations. The rants and raves segment looks at Malcolm Turnbull’s clever use of social media to announce his leadership challenge.

This week’s links:

The value is the wall, not the brick: Robert Rose

https://www.kingcontent.com.au/blog/the-value-is-the-wall-not-the-brick-robert-rose/

Bullseye: The 5 rings of content marketing ROI

http://contently.com/strategist/2015/09/18/bullseye-the-5-rings-of-content-marketing-roi/

In-house or outsource: getting the best value digital strategy

https://www.marketingmag.com.au/hubs-c/house-outsource-getting-best-value-digital-strategy/

4 simple steps to guide your school’s social media strategy

http://info.imageseven.com.au/school-marketing-blog/4-simple-steps-to-guide-your-school-s-social-media-strategy

21 alumni marketing comms examples to inspire

https://thefutureindex.wordpress.com/2013/08/20/future-comms-alumni-2-0/

Malcolm Turnbull’s social media savvy: why 2016 will be the year of social campaigning

https://www.marketingmag.com.au/hubs-c/malcolm-turnbulls-social-media-savvy-2016-will-year-social-campaigning/

In episode 42, Brad and Scully discuss whether Australia is ready for inbound marketing; why white papers still matter; and 12 great content marketing ideas for boring industries. This episode’s commonly asked school marketing question examines how to achieve brand consistency at your school. This week’s school marketing example: repositioning Barcelona’s brand. The rants and raves segment looks at Canadian Bank TD’s successful video.

This week’s links:

Is Australia ready for inbound marketing?

https://www.marketingmag.com.au/hubs-c/australia-ready-inbound-marketing/

Why white papers still matter: Their role in effective content marketing

http://contentmarketinginstitute.com/2014/09/white-papers-matter-effective-content-marketing/

12 sensational content marketing ideas for boring industries

http://blog.newscred.com/12-sensational-content-marketing-ideas-for-boring-industries/

How to achieve brand alignment at your school

http://info.imageseven.com.au/school-marketing-blog/how-to-achieve-brand-alignment-at-your-school

Barcelona’s positioning journey

https://www.marketingmag.com.au/hubs-c/barcelonas-positioning-journey/?inf_contact_key=0d539ab4a077a37a90f16db0642febe8808169dba43e8325529b6ef2e1cdc72f

Branded love: The value of video content marketing

https://www.marketingmag.com.au/hubs-c/branded-love-value-video-content-marketing/

Sometimes you just want to say thank you video

https://www.youtube.com/watch?v=bUkN7g_bEAI

An average day at the bank turns into the ultimate throwback video

https://www.youtube.com/watch?v=T8b_v6ofe_k

In episode 41, Brad and Scully discuss data driven marketing: a new era of interpreting information. In addition, they examine a new infographic which illustrates that Australian independent schools are top performers; media monitoring company Isentia has bought content marketing agency King Content; and the effect if Australia embraces ‘US-style privately managed public schools’. While this episode’s commonly asked school marketing question examines why professional photography matters on your website. This week’s school marketing example: St Anne’s Diocesan College’s great website. The rants and raves segment looks at how Spotify’s CEO apologises following anger over its new data privacy policy.

This week’s links:

Data driven marketing: a new era of interpreting information

https://www.marketingmag.com.au/hubs-c/data-driven-marketing-new-era-interpreting-information/

AHISA Infographics #2: Australian independent schools are top performers

http://www.ahisa.edu.au/resources/ahisa-infographics/ahisa-infographics-2/

Isentia buys content marketing agency King Content in $48m deal

http://mumbrella.com.au/isentia-buys-content-marketing-agency-king-content-in-mammoth-48m-deal-313592

Australia should embrace ‘US-style privately managed public schools’

http://www.smh.com.au/federal-politics/political-news/australia-should-embrace-usstyle-privately-managed-public-schools-20150830-gjaxd5.html

Why professional photography matters on your website

http://www.hingemarketing.com/blog/story/why-professional-photography-matters-on-your-website

St Anne’s Diocesan College, Hilton, KwaZulu-Natal

http://stannes.co.za/

Sorry: A blog post by Spotify CEO Daniel Ek

https://news.spotify.com/us/2015/08/21/sorry-2/

In episode 40, Brad and Scully discuss the IBM Watson Personality Insights service. In addition, they examine marketing operating systems and give seven tips for delivering great presentations. While this episode’s commonly asked school marketing question examines whether traditional advertising still works. This week’s school marketing example: Bunbury Cathedral Grammar School’s biannual school magazine. The rants and raves segment looks at a terrible email sent to prospective families.

This week’s links:

The IBM Watson Personality Insights service

http://watson-pi-demo.mybluemix.net/

What version marketing operating system are you running?

https://www.marketingmag.com.au/hubs-c/version-marketing-operating-system-running/

Seven tips for delivering great presentations

http://www.marketingprofs.com/articles/2015/28246/seven-tips-for-delivering-great-presentations

Bunbury Cathedral Grammar School – Grammarian school magazine

www.bcgs.wa.edu.au/our-magazine

In this special edition, Brad interviews Lyndal Wilson, Editor of Independence, the journal of Association of Heads of Independent Schools of Australia (AHISA) to discuss the essay she authored, Protection racket: The unacceptable cost of deception in the war against non-government schools.

This week’s links:

Protection racket: The unacceptable cost of deception in the war against non-government schools:

https://www.ahisa.edu.au/wp-content/uploads/2015/04/03-Special-Edition-Lyndal-Wilson-Protection-racket.pdf

AHISA infographic #1: Independent schools and student academic achievement

https://www.ahisa.edu.au/resources/ahisa-infographics/ahisa-infographic-1/

Interview with Dr Paul Burgis, Executive Principal of Presbyterian Ladies College, Sydney:

https://vimeo.com/imageseven/review/91133922/8260846afc

In episode 38, Brad and Scully discuss news of the optimal position and size for a video to gain the most plays. In addition, they talk about the announcement that Google has decided not to use Google+ as a Facebook rival, and the consumer trust crisis in all institutions. While this episode’s commonly asked school marketing question looks at how to drive culture within a school. This week’s school marketing example: videos at Perth College, St Catherine’s School, and other schools. The rants and raves segment looks at philanthropy and the public versus private school debate.

This week’s links:

Increase your play rate: Optimise your video position and size:

http://wistia.com/blog/video-position-and-size

Google gives up on Google+ as a Facebook rival:

http://www.theaustralian.com.au/business/wall-street-journal/google-gives-up-on-google-as-a-facebook-rival/story-fnay3ubk-1227459656166

Consumer trust crisis: Companies excelling in candour substantially outperform the market, with JetBlue leading the way:

www.bulldogreporter.com/dailydog/article/pr-biz-update/consumer-trust-crisis-companies-excelling-in-candor-substantially-out

Beyond the brand: Culture takes the lead as the primary driver of long-term business relationships, study finds:

www.bulldogreporter.com/dailydog/article/pr-biz-update/beyond-the-brand-culture-takes-the-lead-as-the-primary-driver-of-long

Syracuse University Athletics Orange Club:

http://cuse.com/imin/

The unacceptable cost of deception in the war against non-government schools:

https://www.ahisa.edu.au/wp-content/uploads/2015/04/03-Special-Edition-Lyndal-Wilson-Protection-racket.pdf

School videos:

Australian International School, Singapore:

https://youtu.be/hYTJUBVwa7Q

Cambrian School and College, Bangladesh:

https://youtu.be/d1k1hRGhJDg

Chevalier School, Philippines:

https://youtu.be/4IIM2FvXVFo

Edmonton Catholic Schools, Canada:

https://youtu.be/t1JwH4eGhlM

The Goddard School, United States of America:

https://youtu.be/dmafxi9fBPE

The Horizon School, India:

https://youtu.be/F73oK2jrgnc

Perth College, Mount Lawley, Western Australia – videos:

http://www.perthcollege.wa.edu.au/whats-on/videos

Pledge Harbor International School, Bangladesh:

https://youtu.be/-qPSr-943OA

Spring Mount Public School, India:

https://youtu.be/6DpCv-itPdg

The TreeHouse, India:

https://youtu.be/iL6sMRink7Y

St Catherine’s School, Waverley, New South Wales – video:

https://www.youtube.com/watch?v=Qfa3nNRq9G8

In episode 37, Brad and Scully discuss news that content marketing is expected to be a $300 billion industry by 2019. In addition, they examine five online assets that are worth your time, and how your own employees are the most important audience for content marketing. While this episode’s commonly asked school marketing question looks at the art of the correction message. This week’s school marketing example: how content marketing achieved a return on investment of 560 percent at Brillantmont International School in Switzerland. The rants and raves segment looks at CoSchedule’s Headline Analyzer and Evernote.com.

This week’s links:

Content marketing will be a $300 billion industry by 2019:

http://www.marketingmag.com.au/news-c/content-marketing-will-300-billion-industry-2019/

5 Online Assets That Are Worth Your Time:

http://www.ducttapemarketing.com/blog/2015/07/10/online-assets/

The Most Important Audience for Your Content Marketing: Your Own Employees:

http://contently.com/strategist/2015/06/30/the-most-important-audience-for-your-content-marketing-your-own-employees/

International School in Switzerland Achieves 560% ROI with Inbound Marketing:

http://www.versio2.com/work/inbound-marketing-case-study-brillantmont-international-school

CoSchedule Blog Post Headline Analyzer:

http://coschedule.com/headline-analyzer

Evernote:

http://www.evernote.com

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss how to write a powerful headline; television is the new television; how different generations consume content; email subject lines that hook you; and a video produced by The Pocket Public School.