“This is the biggest f*cking secret you will ever hear about launch strategy, launching only works if you LOVE your launch. Just because one coach had a strategy that worked for them does not mean it will work for you.”

This week on the Fierce as F*ck Podcast, I am talking all about launch strategy and how no strategy will work for you if you cannot get behind it energetically!

A launch is SO simple and yet we complicate the process because we think we need to copy other coaches and implement the exact strategy with no adjustments. 

You have to develop your own personalized launch strategy.

You can look at all these other coaches and take little pieces of their launch strategy that feel authentic to you, but YOU have to create your own launch strategy. If you ever come into a launch with bad energy, your launch will SUCK.

Make your launch strategy personalized to you and I guarantee you will have great results because you will show up like a f*cking boss. Most importantly, you will be having FUN!

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“It is completely okay if you get up on a live video and you f*cking bomb it. Do not use messing up as an excuse to not show up on lives anymore. SHAKE IT OFF. It’s like riding a bike, live video takes practice!”

This week on the Fierce as F*ck Podcast, I am diving into the importance of showing up on live video for your audience and why you shouldn’t let the fear of messing up stop you!

Someone needs to hear what you have to say today. Don’t prevent yourself from showing up just because you are scared. 

No matter how good you get at live videos, you will always have some that turn out to be straight garbage. There will be times that you forget what you’re going to say, background situations happen, kids are crying, people are knocking on your door. Life is chaotic, but that’s what is beautiful about live video.

Get up and go live anyway! You have my full f*cking support, I could care less if you get up on a live video and bomb it, there are so many people who don’t even have balls to go live. If you have the balls to go live, you are 10 steps ahead of everyone else.

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“If you’re going to be a coach who has bad drama with another coach, and you're going to put them on blast, have the decency to tag that coach in your social media post. Why? They deserve the respect to defend themselves and their brand.”

This week on the Fierce as F*ck Podcast, I am dropping the truth on why it’s so important we maintain integrity in our coaching business. If you’re a coach and you’re going to passive-aggressively talk sh*t about another coach, have the integrity to at least tag them in that post. 

This drama I’m seeing of coaches ripping other coaches down, I’m not going to get wrapped up in that. It’s ridiculous, we’re grown a** women, let’s act like it. 

When you call another coach out and talk sh*t, you are damaging their reputation and don’t realize it. One woman will see that post and assume she can’t trust a single coach. This could be a woman who desperately needs help and wants to change her life, but she will assume all coaches are corrupt. That one woman is now alone and doesn’t get the help she needs, you cause that.

If you’re going through some drama or negativity with a coach, reach out to them and speak to them first. Maintain your integrity by giving them that respect. This whole passive-aggressive bullsh*t, it’s not helping anybody, it’s doing more harm than good. 

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“If a woman wants to get up and speak her truth, and this feels authentic to her, she should be allowed to do that without any judgment from anybody! She should be allowed to get out there and just BE her.”

This week on the Fierce as F*ck Podcast, I am bringing the heat on why you should ALWAYS remain true to yourself, no matter your gender, what others may think of you, be your authentic self!

I am so sick and tired of women getting sh*t on for showing up as their true authentic selves. My entire life, I have been told to act a certain way. I have been told because I am a woman, I cannot do things. I have been told because I am a woman, I should not burp out loud. I shouldn't be loud. I shouldn't curse. 

When people dictate how we can show up because of what’s between our legs, it’s total bullsh*t. That’s why so many online coaches come into this space and they are terrified of authenticity. They are terrified of how they’re going to be judged because of how they look, act, and speak. Do we do that to men? No, men can show up any way shape or form, and that’s okay but we should be given that same permission.

The most powerful thing in the entire world is when YOU find your true authentic self. Once you find that, never let her go. That is why we exist and we are on this planet, to find that person and be her always. No matter what.

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“So many people have Facebook Groups with thousands of members, but can’t convert. Why? They're only showing up to SELL. People don’t like to be SOLD to 24/7. If you are growing your business organically but think you can do it without a central hub for people - you're crazy!”

This week on the Fierce as F*ck Podcast, we’re talking all organic business growth, and how Facebook Groups can help take your business to the NEXT level.

I stepped into the world of coaching and I decided I was going to build my business organically. In 2018 I had everything my coaches told me I needed - a website and a sales funnel. 

Yet... I had no f*cking sales. I wasn’t showing up physically in my business, I thought sales would miraculously happen if I had an attractive website. I decided in 2019 to build my business 100% organically - no websites, no sales funnels, no ads. Guess what? I had MASSIVE success.

It doesn’t matter if you have 10,000 or 30,000 Facebook Group members - you just need a solid 50 members who love and adore you. For that to happen, stop being a d*ck and give them free value! When you give people free value, they will turn around and buy. If you are not utilizing your Facebook Group, take this as a warning. Start implementing a closed Facebook Group as part of your business strategy today. 

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“So many new coaches come to the online space and they are full-on terrified of triggering people. They will say things like, ‘But what if someone gets upset? Like, what if I trigger someone? What if someone gets angry at something I post?’ GIRL! Your whole motherf*cking job is to trigger.” 

This week on the Fierce as F*ck Podcast, we’re talking all about the difference between good and bad triggers. Plus, why triggering will grow your reach and audience.

There will be people out there who cannot stand you. There will be people out there who will unfollow you and block you. There will be people out there who talk sh*t about you. There will always be people out there saying something. There is no way around it, even if you get into the online space and you try to please everybody. It's f*cking exhausting because no matter how hard you try, someone's going to get triggered.

And that's OK.

It is completely OK to trigger people. It is literally why you're here. There is good triggering and there is bad triggering. 

Triggering is the most powerful tool that you have as a coach because if you're not triggering, you're not doing anything. You're just floating by. No one just wants to float, right? If you are not saying something that triggers one person to block you, what are you saying? What you're saying is shallow.

What I’ve realized is that triggering helps others discover something about themselves and eventually realize it had nothing to do with you. Remember, it’s never about you when people get triggered. But triggering WILL grow your impact and business. 

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“When everyone asks me, ‘What was the secret sauce? How did you build a multi-six-figure business in 11 months? I say to them, ‘I found my true authentic self. I let that little girl inside of me live. I allowed her to stand on the stage that she deserved to be on and show every single motherf*cking human being who jumped on a live video or who wrote and commented on a post, who she was. And I was unapologetic about it, as you should be.’”

This week on the Fierce as F*ck Podcast, we’re talking all about being authentic in your business and how owning your authenticity will get you the results you want so badly.

Back in 2018, I showed up as every other f*cking human being on this planet. I pretty much acted like Jen Casey's wanna-be little sister and tried to emulate her in every single thing I did. And you know what happened? Every time I launched something, it completely failed. Every time I showed up in an online video, I would dread it. Every post I wrote flopped. Nothing f*cking worked. And when I got f*cking real with myself about what was wrong, I realized my failures had nothing to do with strategy and everything to do with not showing up as my authentic self. 

So in 2019, I showed up as authentic as f*ck.

I showed up on live video with no makeup on and in my pajamas. I swore like a sailor. I spoke my truth every single day. And all of a sudden, my business f*cking exploded.

And so if you are listening right now and you can’t figure out why the f*ck your business isn’t making a ton of money when you’re doing everything “right”...look at how you’re showing up. Have you found, discovered and released the true authentic you into this world? Because if you haven’t, that’s your problem.

And if you change that and let your inner little girl shine...imagine the magic you could create. And know that you have every f*cking ability to make that magic happen. My story is not an underdog story. It's not a Cinderella story. It's a story of a woman who stopped giving a flying f*ck what everyone else thought and unleashed that little girl inside of her. And the really beautiful thing about that is that this story can also be about every single one of you. 

All it takes is for you to decide: do you want to take the easy route and show up as the next Tony Robbins or Rachel Hollis? Or do you want to show up as the unique, badass motherf*cker you are?

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“I am so excited to be here to talk to you guys about my favorite subject of all time: fear. And people think I'm weird because I have such a loving relationship with fear. A lot of people are like, ‘You are absolutely crazy. Why would you love fear? It's scary. It's terrifying. It makes me feel like I'm going to throw up all the time. I absolutely hate it. Why in God's name would you ever love fear?’ But I have to love fear. Fear is what got me here today.”

This week on the Fierce as F*ck Podcast, we’re talking all about my relationship with fear and how I went from letting it control my life to making it my best friend (and even my b*tch…)

Back in December of 2018, I hit my rock f*cking bottom financially. I’d wake up in a complete panic, terrified of getting that stupid notification from Bank of America that “your account is below twenty five dollars.” And every morning, there it would be. And every morning of that December, I’d cry. But even through December was the hardest month of my entire f*cking life, it was also the most freeing. Why? I realized that I was letting fear take over my life. Fear of not being good enough. Fear of not being worthy for people to pay for that I have to offer. Fear of continuing to play small. Fear of being my authentic self. I literally manifested being broke because I was so scared of it already happening.

Once I realized that, I looked at fear and said, “It's time we switched roles. It's time I took my power back.” 

And if you’re feeling trapped by fear, it's time you took your power back as well. Because fear can either be the thing that completely crumbles your life and business or it can be the thing that makes it f*cking shine. So every time you get a nervous feeling in your stomach, I want you to ask yourself, “How do you know those butterflies are a sign of not excitement? How do you know they’re not a sign of joy? How do you know they’re not your intuition telling you something really big is on the other side of this, as long as you push through the fear?”

In less than a year, I've been able to make four hundred and ninety one thousand dollars in sales in my business. And I wouldn’t have without making fear my best friend.

So I want to ask you: are ready to make fear your b*tch? Because fear can be the most amazing energy. It can be full of positivity, love, light and abundance. But only if you choose to make it that way.

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“And so I sat here and kept saying, ‘What do I want next year to look like for me?’ And I said, 

I want to leave a f*cking legacy. Sales don't matter. Money doesn't matter. I want to be the coach that spans generations. I want to be the coach that someone who is in their early 20s and someone who is in their late 70s can relate to. I want to be the coach that literally the day I leave this Earth, people stop and say, ‘Gosh, she was a good f*cking person. She helped transform lives. She helped people around the world.’ That's what I want.”

This week on the Fierce as F*ck Podcast, we’re talking all about leaving a legacy through your business. 

Last December, I was kind of in a funk. And I'm not going to lie to you. It made me panic. It made me worry. It made me spin into a big puddle of self-doubt and I found myself laying in my bed, wondering, “What do I want 20/20 to look like in my business? What do I want to become in 2020?”

And then it hit me: I wanted to build a legacy...but my actions were NOT reflecting that goal. I know firsthand how easy it is to get wrapped up in the money and in the sales as a coach. I hate to admit this out loud, but in 2019, I was on the verge of burnout and destroying my business, and I didn't even realize it because I was so focused on hitting my next sales goal. 

And for what?

Nothing, really. Because, yes, we all want to be wealthy - including me. But I want people to be talking about me for years because of the work I did, NOT because of the amount of money I made. 

And if you can relate to these feelings and you’re thinking about what you want out of next year, I want you to challenge yourself with the hard questions. I want you to get real with yourself and ask: 

• Do I want this to be a year where I'm focusing on sales and I'm focusing on money? (Because it can be that year where you literally plot out to the dollar what you make every single month!)
• Or do I want it to be the year where I focus on creating a legacy? 
• • And if so, ask yourself: How do I create a brand? 
  • How do I become the person that everyone talks about? 
  • What things do I need to put out so that every single human being who comes into contact with me says, “Holy shit, she has changed my life forever!”?

I know what kind of year I want this next one to be. Do you?

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“I lost a client this morning and I knew she wasn't the right client. I knew it deep down in my f*cking soul. But my ego drove me because, of course, I want sales and of course, I want money. So I accepted her into something, and then she decided to leave and I knew it was going to happen. And I lost her this morning and we both ended on really good terms. I wish her nothing but the best of success, as I'm sure she does me as well. But I should have never allowed it to get that far.”

This week on the Fierce as F*ck Podcast, we’re talking all about following your intuition and learning from the times you don’t. 

Recently, instead of listening to my gut saying this client wasn’t the right fit for me, I listened to the ego that told me, “There's only one of her. You'll be able to handle it. You don’t want to lose the money, right? You don’t want to lose clients!” So I accepted this client into a program, and then she decided to leave - just like I knew would happen. But it’s powerful to admit that I f*cked up and I could’ve been a better leader or a better role model or just plain better. 

That’s why I want all coaches to know this: if you don’t listen to your gut and something goes wrong, YOU have got to be the one who takes responsibility. Just like you need to LET GO of all of the clients that don't feel good to you because every time you release something that does not serve you, you call in something so much bigger and better that does.

And at the end of this year - or even at the end of each month - I strongly encourage you to not just focus on what you want to do next, but to also ask yourself hard questions like: 

• Where did I f*ck up this last month or year?
• What do I not want to do next year?
• Where do I not want to repeat these same mistakes? 

Because if you do the inner work and you learn to choose intuition over ego, your life can change. And if you go through reflection and you own what you did right and what you did wrong, there's so much power in that.

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