The Campaign Podcast

Snog, marry, avoid: what kind of year was 2024?


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"A lukewarm snog" might be how one Campaign journalist describes 2024, but how would you?


In the final episode of the year for The Campaign Podcast, the editorial team gathers one last time to recap the year and answer a very important, hard-hitting question: would you snog, marry or avoid 2024?


From the Post Office scandal and dartsman Luke Littler, to the Jaguar rebrand and a year of elections, a lot has happened in the past 12 months both inside and outside adland's walls.


Features editor Matt Barker tells us of his appreciation for (non-Saltburn) Barry Keoghan in Adidas' "You can't beat original" by Homeground. Premium content editor Nicola Merrifield recounts the year's most controversial moments including the banning of a Calvin Klein ad featuring FKA Twigs. Deputy editor Gemma Charles gets ready to sell her soul to Cadbury's and AI while editor Maisie McCabe remembers the brilliance of Channel 4's "Considering what?" campaign for the Paris Paralympics.


This episode was hosted by tech editor Lucy Shelley.


Further reading:

  • The Lists 2024: Top 20 film ads
  • The Lists 2024: Top five advertisers
  • The Lists 2024: Top 10 campaigns
  • The Lists 2024: Top five people moves
  • The Lists 2024: Top 10 brands
  • The Lists 2024: Top 10 commercial chiefs
  • The Lists 2024: Top 10 mishaps
  • The Lists 2024: Top 20 creative leaders
  • The Lists 2024: Top four digital innovations


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