This episode is brought to you by REWRD.

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Are Nigerians actually loyal to brands, or are we just loyal to whoever gives us the best deal?

From switching supermarkets because of a discount to choosing one food spot over another because of great customer service, the way we spend our money says a lot about what we value. In this episode of So Nigerian Podcast, we sit down with Amaka, Product Manager at Rewrd, to unpack how Nigerians shop, what keeps us coming back to certain businesses, and why customer loyalty is changing.

Together, we explore why traditional loyalty programmers often miss the mark, the role of technology in improving customer experiences, and how businesses can build lasting relationships beyond just offering discounts. Amaka also breaks down how Rewrd’s connected rewards ecosystem is helping customers earn more value from their everyday spending while helping businesses retain loyal customers.

Whether you’re a consumer looking to get more from your everyday purchases or a business owner wondering how to keep customers coming back, this episode is packed with insights you won’t want to miss.

Enjoy The Episode !! 💚

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This week on So Nigerian Podcast, we’re joined by Betty for a deeply honest conversation about losing her mum, navigating life after such a life-changing loss, and the reality of grieving in Nigeria.

Betty shares how her mum fell ill for three months before passing away just days before the New Year, the emotional weight of those final months, and what it has been like learning to live with her absence. Together, we talk about the unexpected ways grief shows up, the things people say that help (and the ones that don’t), and why Nigerians often don’t give people enough room to grieve before expecting them to “move on.”

This is a heartfelt conversation about love, loss, healing, and the reminder that grief doesn’t have a timeline. If you’ve ever lost someone or are supporting someone through loss, we hope this episode makes you feel a little less alone.

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We are Back!!

So Nigerian Podcast returns with a brand new season and we’re kicking things off with a conversation unlike any we’ve had before.

Loan apps have become a lifeline for many Nigerians, but they’ve also gained a reputation for relentless calls, public shaming, and aggressive debt recovery tactics. We’ve all heard the stories from borrowers, but what does it look like from the other side?

In this episode, we sit down with Ibukun, a former loan app collector, to uncover what really happens behind the scenes. From how collectors are recruited and trained to the pressure of meeting recovery targets, Ibukun shares an honest look at the realities of the job, the controversial tactics used to recover debts, and the ethical questions that came with it.

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As the season comes to a close, Dami and Isaac take a step back to look at everything that made it what it was — the moments, the madness, and the episodes that really stood out.

From their personal favourite conversations to the ones that sparked the most reactions, they revisit the highlights of the season and share why certain episodes hit a little deeper than others. It’s honest, nostalgic, and filled with the kind of behind-the-scenes reflections you don’t always get to hear.

They also give a glimpse into what’s next for the podcast — what they’re hoping to do differently, what listeners can expect next season, and how they plan to level up.

If you’ve been listening all season, this one feels like a well-earned debrief. And if you’re just catching up, consider this your guide to what you might have missed.

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We’re joined by Soundz, a Nigerian music artist, for a deeply honest conversation about the emotional realities of chasing success.

We talk about navigating pressure — the expectations, the constant need to deliver, and how he manages it all.

 Soundz speaks candidly about dealing with anxiety, self-doubt, and burnout, and how these feelings show up even when things seem fine on the outside. From the pressure to keep creating to the fear of not doing enough, he lets us in on the mental and emotional side of the journey.

Enjoy The Episode!

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We’re joined by Suraj, CEO of Suraj Stores and a well-known name in Computer Village, for a conversation about building a business and navigating one of Nigeria’s most competitive markets.

He takes us through how he started his journey, the early challenges he faced, and what it took to grow his brand and earn trust in such a fast-paced, high-pressure environment. From dealing with customers to standing out as a vendor, Suraj shares the realities of running a business in Computer Village.

We also get into the perception vs reality of the market — the stereotypes, the hustle, what people often get wrong about the people working there and a deep dive into resilience, reputation, and what it really takes to succeed in that space.

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This week, it’s just Dami and Isaac for a much needed rant.

They discuss the current state of the Nigerian economy and what it really feels like to be a young person trying to survive it. From the rising cost of food, fuel, and basically existing, to the everyday adjustments people are forced to make, they unpack the frustration of it all. 

Of course, it wouldn’t be complete without calling out our leaders for their nonchalance on the economy.

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We’re joined by Steve Chuks — actor, host, and content creator — for a conversation centered on insecurities among men and how they show up in everyday life.

We unpack the pressures men face when it comes to appearance, success, and expectations, and the things they feel the need to compromise or hide in order to fit into society’s idea of what a man should be. From physical attributes to financial status, nothing was off-limits.

We also touch on the “anyhowness” of Nigerians — how certain attitudes and behaviours can sometimes reinforce these insecurities, both online and in real life.

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In the spirit of Mother’s Day celebrated yesterday, this episode features chef and restaurateur Imoteda, founder of Fired & Iced, in a heartfelt conversation about motherhood, resilience, and building something for yourself against the odds.

Imoteda shares her journey of becoming a mother in her first year of university and the realities of navigating life as a young single mum while still trying to figure out her future. She speaks about the role her family played in supporting her through that period and how that support system helped shape the woman she is today.

The conversation also dives into her journey as a chef — from learning to cook for her daughter to eventually taking the bold step of opening her own restaurant.

Through humour, vulnerability, and reflection, this episode celebrates the strength of mothers and the different paths that lead women to building the lives they want. Happy Mother’s Day!!

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We’re joined by Olumurewa and Isioma, hosts of the MENISMS Podcast and friends of the podcast, for a lively conversation about modern dating and the behaviors that keep showing up in it.

We unpack the question “what actually makes someone a fuck boy?”, diving into things like love bombing, avoiding labels, and the rise of situationship culture, especially in the Nigerian dating scene.

The conversation also takes a lighter turn as we talk about icks — the small (and sometimes ridiculous) things that instantly turn people off in dating.

Overall, it’s a witty and chaotic episode filled with laughs & honest takes. 

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