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On today’s episode, we sit down with one of Nigeria’s fastest-rising creators, Tobe “TOBESZN” Ugeh. If you’re active on TikTok, Instagram, or X, you’ve probably come across his clean aesthetics, travel content and hilarious videos. Here, we talk about what it really feels like when virality hits, how sudden attention can shape a creator’s journey, and the pressure that comes with becoming “the internet’s new favourite.”

Tobe shares the story behind his first big moment, how he navigates the expectations to constantly top his previous work, and the realities of dealing with scrutiny in an online space where everyone has an opinion. We also explore the business side of content creation - the decisions, the opportunities, and the challenges that come with turning numbers into a career. Through it all, Tobe reflects on the importance of staying grounded and staying true to your voice even as the noise gets louder.

This episode offers an honest and insightful look into the exciting, chaotic world of modern Nigerian content creation. If you’ve ever wondered what happens when the internet suddenly picks you, this conversation is one you don’t want to miss.

Make sure to listen and share with your friends and families, even your enemies, there’s something for everyone in here!

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Hey guys! On today’s episode, we’re diving into one of those relationship topics everybody has experienced but nobody likes to admit - jealousy and insecurity. 

Why do we get jealous? When is it normal, and when is it a red flag? Is it “cute” or is it a sign that something deeper is off? We break down the thin line between love, fear, and control, and why insecurity shows up even in the healthiest relationships.

We talk triggers, trust issues, social media wahala, emotional maturity, and all the little things that make jealousy spiral into something bigger. And of course, we also get into how to communicate better so your relationship doesn’t turn into a battleground.

If you’ve ever caught yourself overthinking, snooping, or fighting imaginary battles in your head, this one is for you. 

Tune in, laugh with us, and maybe learn a thing or two about keeping your peace (and your relationship).

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From running a full-blown creative agency, to managing campaigns, to building a podcast network that has housed giants like I Said What I Said, Tea With Tay, and now, yours truly. And even contributing to Hilda Baci’s 2-time Guinness World Record journey, Seyi has seen it all. And today, he’s letting us behind the curtain.

We talk about what it really takes to run a creative agency in Nigeria, the realities of leading a team, handling clients, scaling ideas, and staying relevant in a constantly shifting digital ecosystem. Then we dive into the podcast world, how Eggcorn built and manages some of the biggest shows, the business behind the scenes, and what the future of podcasting in Nigeria could look like.

It’s a conversation packed with gems for creatives, storytellers, entrepreneurs, and anyone trying to build something meaningful in this chaotic but beautiful country.

Trust us, you’ll love this one. Tune in!

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Hey guys! On today’s episode, we are joined by the one and only Tosin Akinbo, a networking and marketing expert, and nightlife entrepreneur who knows the Lagos scene inside out.

We talk about his evolution from marketing to nightlife, building relationships, the business behind the parties, and what really goes into creating those unforgettable nights out. From bottle service culture to brand activations, the economics of clubbing, and how social media has changed the entire game, nothing was left off the table.

If you’ve ever wondered what it takes to thrive in Nigeria’s nightlife industry (or just want to hear some wild behind-the-scenes gist 👀), this episode’s for you.

If you’re looking forward to having many unforgettable nights in Detty December, this episode is made specially for you. So make sure you listen and share!!

PS: This episode was recorded on 23rd of October, 2025.

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We’re back, guys. Officially!

A brand new season of So Nigerian is here, and we’re so happy to be back in full swing! It’s been a minute, and trust us, we’re coming with all the gist, all the hot takes, and the conversations that actually matter.

For our comeback episode, we’re diving deep into something a lot of us have faced (or are currently facing - toxic relationships and knowing when to leave. From ignoring red flags to losing yourself in the name of love, we’re unpacking why it’s so hard to walk away, and what healing actually looks like after you finally do.

If you’ve ever found yourself asking, “Is it me, or is this just not healthy anymore?” — this episode is for you.

Plug in, laugh, reflect, maybe text your therapist. We’re back and we’re going deep this season!

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SO NIGERIAN PODCAST IS BACK!

On our return episode, we discuss what we were up to during the break, our tech startup ideas, and where we’ll be next week to push our ideas.

Speaking about that, you can catch us at Moonshot by Tech Cabal on the 15th & 16th of this month, where you get to meet the hottest minds in Africa’s tech ecosystem. We’ll also be giving away a ticket to one lucky listener. More details about that on the episode, so listen and get lucky! 

We’re happy to be back guys! There’s so much exciting stuff about to happen, just get ready!!

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Dear So Nigerians, as we go on our very much needed break to relax from everything 2025 has thrown at us, we bring you a very special episode, leaving you in the hands of the greatest, the legend himself, M.I Abaga. 

This is one for the books, we go beyond the music and talk about everything from relationships and marriage to adulthood, money, and what it really takes to survive as a creative in Nigeria. We also dive into his work with Tasck, his journey through the pre-streaming era, and how he’s helping the next generation of creators thrive.

It’s part gist, part masterclass, and 100% legendary. Plug in, enjoy, and we’ll see you after the break!

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Wish Dami Aros a Happy Birthday guys 

Hey guys! This week, we are joined by the freshly retired Isaac from Road to 30 Podcast, and by “retired,” we mean he just wrapped up his 20s! And also, as many of you may know, our sister-podcast has also come to an end, and we couldn’t think of a better way to honour that journey than to bring Isaac on for one final chat.

We talk about navigating your 20s - the chaos, the clarity, the confusion, and the healing. From identity shifts to career drama, pressure, friendships, family, adulting and mental health, this episode is packed with laughs, lessons, and a little nostalgia.

Whether you’re deep in your 20s or watching them approach like a storm, this conversation will feel like a warm hug and a gentle nudge.

Make sure you listen, share with your people, and send love to the Road to 30 fam one more time.

Find Isaac on IG: isaackanye_ 

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So Nigerians! On this episode, we sit down with an incredible and talented photographer to talk about what it really takes to build a career behind the camera in a country like ours.

We talk about what it’s like navigating clients, pricing your work, staying creative under pressure, and why photographers deserve way more respect than they get. Whether you’re a content creator, creative, or someone who just loves a good photo, this one’s for you.

Listen, and share to your favorite creatives to learn a thing or two! See you next week!

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Hey guys! On today’s episode, we get into something a little bit controversial, but necessary - religion to today’s Nigerian youth. 

We compare our religious practice between childhood and now, if religion has helped us as a society, inter-religious relationships, and many other “holy” stuff. 

If you’ve ever struggled to balance your belief system with your reality, this episode is definitely for you. So plug in, reflect, laugh, and don’t forget to share with your pastor, friends, families and enemies!

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