This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Tony Traina, the Founder of Unpolished Watches. Ariel and Tony dive right into the evolution of podcasting in the watch collecting community and how the watch collecting community has shifted from solo to social interactions. The two talk about the social dynamics that have emerged in the current era of collecting, the ongoing debate between vintage and modern watches, and the treasure hunt aspect of vintage collecting. The conversation also touches on the changing landscape of watch collecting and the future of content creation in the industry. Throughout their conversation, Ariel and Tony explore the changing business models of brands today, the importance of social connections among collectors, and the fragility of luxury brands. They discuss how the pandemic has shifted consumer behavior back to appreciating analog hobbies and the need for brands to create demand in a mature market. The conversation also touches on the challenges of making luxury watches accessible to new consumers with the vintage watch market becoming increasingly competitive, and how future media strategies should focus on diverse perspectives and community engagement. Join Ariel and Tony as they talk about the social dynamics in watch collecting, the future of watch media, and so much more on this week’s episode of the Superlative Podcast.

Keep up with Tony and Unpolished Watches:

- Website - https://www.unpolishedwatches.com/

- Instagram - https://www.instagram.com/tony_traina/

Check Out This Week’s Sponsor:

Löbner Watches - https://lbnr.com/

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