This Epsiode is all about social media marketing for IP lawyers. We have an interview with Anne Pryor, who is a Certified Online Brand Strategist, Future Mapper, global LinkedIn Trainer and Speaker. In addition, Rolf is explaining his personal social media strategy, how his > 25.000 Twitter followers and > 5.000 LinkedIn contacts have helped his business development and what a Klout score means. Also, we will tell you about some useful resources on the internet for mastering your social media skills.

 

IP FRIDAYS

Co-Presenters:

Rolf Claessen and Kenneth Suzan

Episode 14 – October 31, 2014

 

AP =    Anne Pryor of Meaningful Connections

RC =   Rolf Claessen

KS =    Kenneth Suzan

 

Hi.  This is Alex Butterman at Staas & Halsey LLP in Washington, D.C.  I love podcasts because they help me survive my long commute and I love a podcast by a couple of colleagues who are helping me stay up-to-date with IP Law.  You are listening to IP Fridays.  Thank you Rolf and Ken.

 

KS:      Hello and welcome to this episode of IP Fridays.  Our names are Ken Suzan and Rolf Claessen and this is THE podcast dedicated to Intellectual Property.  It does not matter where you are from, in-house or private practice, novice or expert, we will help you stay up-to-date with current topics in the fields of trademarks, patents, design and copyright, discover useful tools and much more.

 

RC:      Welcome to Episode 14.  Today we are not talking “legalese” but rather social media.  Our guest today is Anne Pryor.  She is consulting lawyers all about social media and I will tell you about my personal social media strategy.  I am using Facebook and LinkedIn and Twitter and everything and I think I have some success with it and also I want to tell you about some useful Websites regarding social media.

 

So, first of all I want to tell you about a Website called “Social Media Examiner” whose link is in the show notes.  Michael Stelzner is a really important person in social media, in my opinion.  I learned a lot from him and I am listening to his podcast every single episode and he is also sharing tips and tricks in his blog and his advice is really helpful and useful to me.

 

Then, Anne Pryor is also hosting a really lively LinkedIn group and a link is in the show notes called “Meaningful Connections” and they are having several updates per day and they have a lot of discussion going on there about social media.  Ken had the chance to discuss with Anne Pryor and here is the interview.

 

KEN SUZAN’S INTERVIEW WITH ANNE PRYOR

 

KS:      Thank you Rolf.  Today I am joined by Anne Pryor who is a meaningful connector, online brand strategist, LinkedIn coach and trainer, future mapper and speaker.  She leverages marketing strategy, business objectives and online tools to help clients look good, be found and make meaningful business connections and works with business owners, entrepreneurs, startups and sales and marketing executives to create their online presence to attract and create successful business opportunities.  Anne is considered one of the leading authorities on social connections with a specialty in LinkedIn, generating millions of dollars for her clients.  She is certified in online branding and has trained more than 45,000 people since 2008 how to strategically leverage LinkedIn.  As a marketing and sales executive formerly with Carlson, Lifetouch, Mall of America, Knott’s Camp Snoopy and Valley Fair, a portfolio career entrepreneur, career coach, certified online strategist and future mapper, she understands branding.