🚨 If you’re posting on social media but not getting sales, your content strategy is broken.

Social media should be bringing in clients—not just engagement. But if your audience isn’t converting, it’s because you don’t have a content funnel guiding them toward buying.

In this episode of Social Media Manager Confidential, I’m breaking down:

✔ What a content funnel is & why your business needs one

✔ The psychology behind why people don’t buy immediately

✔ How to structure your content to move followers toward action

✔ The biggest content mistakes that kill conversions

✔ The best tools to automate your funnel & make social media work for you

If you’re tired of posting with no ROI, this is the strategy you need. Let’s build a content funnel that actually drives sales.

RESOURCES MENTIONED:

🎧 Manychat strategy episode: https://sugarpunchmarketing.com/podcast/the-instagram-tool-that-doubled-my-engagement-conversions-visibility-strategy-series-ep-74/

Want to know what type of content will bring in sales for you? Take my Content Season Quiz and get a custom recommendation: https://sugarpunchmarketing.com/quiz

💌 A SPECIAL THANK YOU FOR LISTENING: 💌

Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025)

📁 RESOURCES & FREEBIES:

• Freebies for Social Media Managers – Grab my best guides for free!

• My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies!

• Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you.

CONNECT WITH ME:

→ Website: https://sugarpunchmarketing.com/

→ YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ

→ Instagram: https://www.instagram.com/sugarpunchmarketing

→ Threads: https://www.threads.net/@sugarpunchmarketing

→ TikTok: https://www.tiktok.com/@sugarpunchmarketing

→ LinkedIn: https://www.linkedin.com/in/shantegorman/

→ Email: [email protected]

⭐ LEAVE A REVIEW & GET REWARDED: ⭐

Every month, I’m giving away a free template, class, or bundle to one lucky listener!

➤ Step 1: Leave a review on Apple Podcasts or Spotify

➤ Step 2: Send me a screenshot at @sugarpunchmarketing on Instagram

💌 I’ll reshare every single one—because good karma should come with perks. 💕

🎙️ New episodes drop every Friday! Follow & turn on notifications so you never miss a thing.

🚨 Sick of sending cold DMs and getting ghosted? There’s a better way to book clients as a social media manager in 2025.

In this episode of Social Media Manager Confidential, I’m breaking down exactly how to get consistent, high-quality clients—without cold pitching. If you’re tired of feeling like you have to beg for work, this is for you.

What You’ll Learn in This Episode:

✔ How to network the right way (virtually & locally)—without feeling awkward

✔ How to partner with sister services so you get steady referrals

✔ How to use social media strategically to attract inbound leads

✔ The power of guest speaking on podcasts & live shows to reach more ideal clients

Cold pitching is not the only way to get clients. When you position yourself as a trusted expert, clients will start coming to you.

Listen now to learn the exact strategies successful SMMs are using in 2025 to book clients without chasing them.

🎧 Related Episode: 80. The Real Truth About Growing as a Social Media Manager in 2025 (No BS)

💌 A SPECIAL THANK YOU FOR LISTENING: 💌

Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025)

📁 RESOURCES & FREEBIES:

• Freebies for Social Media Managers – Grab my best guides for free!

• My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies!

• Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you.

CONNECT WITH ME:

→ Website: https://sugarpunchmarketing.com/

→ YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ

→ Instagram: https://www.instagram.com/sugarpunchmarketing

→ Threads: https://www.threads.net/@sugarpunchmarketing

→ TikTok: https://www.tiktok.com/@sugarpunchmarketing

→ LinkedIn: https://www.linkedin.com/in/shantegorman/

→ Email: [email protected]

⭐ LEAVE A REVIEW & GET REWARDED: ⭐

Every month, I’m giving away a free template, class, or bundle to one lucky listener!

➤ Step 1: Leave a review on Apple Podcasts or Spotify

➤ Step 2: Send me a screenshot at @sugarpunchmarketing on Instagram

💌 I’ll reshare every single one—because good karma should come with perks. 💕

🎙️ New episodes drop every Friday! Follow & turn on notifications so you never miss a thing.

The truth about growing as a social media manager in 2025—no fluff, no sugarcoating.

The industry is shifting. More people are entering social media management, businesses are getting pickier about who they hire, and the economy is making clients way more selective with their budgets.

So, how do you stand out and actually book clients this year?

In this episode of Social Media Manager Confidential, I’m breaking down:

✔ Why having a portfolio or strong social proof is non-negotiable

✔ How to price your services based on ROI (not just time & effort)

✔ The best services to offer in 2025 beyond full management

✔ How to deliver a client experience that keeps people renewing

✔ What’s working right now for SMMs who are successfully booking clients

If you want to grow your social media management business without underpricing yourself or relying on outdated strategies, this is the episode for you.

💌 A SPECIAL THANK YOU FOR LISTENING: 💌

Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025)

📁 RESOURCES & FREEBIES:

• Freebies for Social Media Managers – Grab my best guides for free!

• My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies!

• Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you.

CONNECT WITH ME:

→ Website: https://sugarpunchmarketing.com/

→ YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ

→ Instagram: https://www.instagram.com/sugarpunchmarketing

→ Threads: https://www.threads.net/@sugarpunchmarketing

→ TikTok: https://www.tiktok.com/@sugarpunchmarketing

→ LinkedIn: https://www.linkedin.com/in/shantegorman/

→ Email: [email protected]

⭐ LEAVE A REVIEW & GET REWARDED: ⭐

Every month, I’m giving away a free template, class, or bundle to one lucky listener!

➤ Step 1: Leave a review on Apple Podcasts or Spotify

➤ Step 2: Send me a screenshot at @sugarpunchmarketing on Instagram

💌 I’ll reshare every single one—because good karma should come with perks. 💕

🎙️ New episodes drop every Friday! Follow & turn on notifications so you never miss a thing.

Is there a magic formula to dodge burnout? Can you master your anxiety and shake off the fear of getting fired? And why on earth are we calling this the Season 1 Finale? Well, buckle up, because I'm back to answer even more of your pressing questions, picking up right where our last Q&A left off!

This episode is bursting at the seams with juicy details—from wrestling burnout and taming anxiety to steering through those oh-so-tricky client chats. I’m also thrilled to spill the beans on some super exciting plans and share why I’m taking a tiny detour to focus on some other areas of my business.

So, dive into the Grand Finale of Season 1 with me—let’s make it a blast and give you a sneak peek at what’s coming next!

💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community80

🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi80

🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients80

🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop80

🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing

♥️ Let’s be Instagram friends: @sugarpunchmarketing

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode80

PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!

How many clients can one social media manager realistically handle? Can you truly overcome the fear of failure? These are just a few of the pressing questions you asked during my recent 'Ask Me Anything' on Instagram. Today, we’re diving back into a fan-favorite format with another Q&A session where I answer the questions you're most curious about.

Join me as we explore whether it's possible to conquer the fear of failure and discuss whether it's truly ‘ick’ to use your personal account for business promotions. I'll be tackling these topics and more, so let’s dive in!

💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community79

🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi79

🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients79

🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop79

🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing

♥️ Let’s be Instagram friends: @sugarpunchmarketing

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode79

PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!

Are you a burnt-out social media manager looking to scale without taking on more clients or growing a team? If you've ever thought about creating your own course, this episode is a must-listen! Our guest today, Kelsey McCormick, shares all the golden nuggets about creating and selling your own course. 

Kelsey is a self-proclaimed Squiggly Creative™ and the founder of Coming Up Roses. She knows what it takes to grow a brand from the ground up. We dive into creating a course as a social media manager, what you'll need to do beforehand, how to create the course itself, and how to run a beta program for it. We’ll also cover launching the course and all of your questions about creating a course, how you're going to sell it, and even pricing! 

So, are you ready to explore if course creation is the next step for you? Dive in to find out!

💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community78

🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi78

🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients78

🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop78

🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing

♥️ Let’s be Instagram friends: @sugarpunchmarketing

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode78

PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!

Do you really need a website as a social media manager? Today's guest, Kaili Meyer, founder of Reveal Studio Co., is here to convince you that the answer is a resounding yes—and she'll also guide you through the four essential pages your site must have. Together, we'll explore how to launch a standout website for social media management, what essential elements it should feature, and how to optimize it for sales and client conversions.

Kaili combines her background in journalism—storytelling, research, and making meaningful connections—with proven consumer and sales psychology strategies to create copy that connects, compels, and converts. 

Whether you're setting up your very first website or looking to revamp an existing one, this episode is packed with insights that will help boost your online presence. Join us to learn how a well-crafted website can transform your business.

💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community77

🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi77

🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients77

🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop77

🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing

♥️ Let’s be Instagram friends: @sugarpunchmarketing

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode77

PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!

Welcome to the Visibility Strategy Series!

Are you searching for a visibility strategy that consistently reaches your ideal audience on Instagram without depending solely on the algorithm? Consider diving into the world of paid ads, whether for yourself or your clients.

In this episode, we are diving into Part 5 of this Series and it is especially exciting as we explore how to ethically and effectively run paid ad campaigns to boost your client's Instagram presence. You’ll learn how to set up and manage these campaigns using the Meta Business Suite rather than directly through the Instagram app. I’ll also cover everything from choosing the right content and budgeting to optimizing your client’s Instagram profile for conversion.

Rest assured, everything we discuss is above board—no scammy tactics here, just strategies that are both legitimate and safe. Ready to fast-track your Instagram growth? Let's dive into this episode!

💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community76

🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi76

🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients76

🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop76

🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing

♥️ Let’s be Instagram friends: @sugarpunchmarketing

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode-76

PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!

There has been some bomb-dropping that has just happened recently through the Instagram world with Adam Mosseri giving us some really big algorithm news. So I’m sitting down with the Social Marketing Queen on Instagram and CEO of Enfluence Marketing Studio, Katelyn Rhoades to discuss this hot topic and how Instagram is shifting its focus to reward original content creators to level the playing field for all users. 

We’re also diving into all the controversy surrounding remixes, the ethical aspects of remixing content, changes in how content will be ranked, strategies to adapt to this change and so much more! We have a lot to say so let’s get started.

💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community75

🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi75

🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients75

🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop75

🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing

♥️ Let’s be Instagram friends: @sugarpunchmarketing

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode75

PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!

Welcome to the Visibility Strategy Series! 

Are you looking to boost engagement and conversions for yourself or your clients? Imagine achieving this effortlessly with automation. In this episode, I discuss my go-to Instagram tool that DOUBLED both my engagement and conversions.

Join us for the fourth installment of our Visibility Strategy Series, where I'll break down everything you need to know about this transformative tool. You'll learn how to seamlessly integrate it into your marketing strategy to elevate your social media game, better serve your audience, and grow your business sustainably.

Tune in to discover how to optimize your digital presence and ensure your business thrives in the competitive social landscape.

💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community74

🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi74

🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients74

🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop74

🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing

♥️ Let’s be Instagram friends: @sugarpunchmarketing

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode74

PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!