Social Media Manager Confidential

85. Why Content Pillars Keep You Stuck (And What to Do Instead) (Buyer Journey Series - Part 1/3)


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Content pillars keeping you stuck? → In this episode, we’re breaking down why content pillars aren’t getting you clients and what to do instead.

You’ll learn how to build a content marketing strategy that moves your audience from social media followers to paying clients using a buyer-focused approach.

Stop posting just to post—start creating content that actually converts.

TOPICS COVERED:

• Why content pillars don’t work for most small businesses

• How to create a content strategy that brings in leads

• The secret to building a content machine that works for you

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Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you.

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→ Email: [email protected]

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Social Media Manager ConfidentialBy Shanté Gorman, Mentor for Social Media Managers

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