Are you tracking the wrong social media metrics? → Most social media managers and content strategists focus on likes, followers, and reach—but those don’t pay the bills. If you want to turn your content into real business growth, you need to focus on the right KPIs (key performance indicators).

In this video, we’re breaking down:

• The REAL social media ROI—what actually drives leads & sales

• The KPIs that matter (and the ones to stop obsessing over)

• How to measure success beyond vanity metrics

• The simple KPI shifts that can improve your marketing strategy

If you’re a social media manager, content strategist, or marketing agency owner, this video will help you track the right numbers to prove impact and drive results for yourself or your clients.

→ Listen now and start using social media KPIs that actually matter!

MENTIONED:

Metrics Masterclass: https://shop.sugarpunchmarketing.com/collections/classes/products/metrics

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Mentioned in this episode:

The Back Office

Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place.