Social Media Marketing Podcast

By Michael Stelzner, Social Media Examiner

Business

What's Social Media Marketing Podcast about?

Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/

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LAST EPISODE

Content Marketing Strategy ...

11.30.2023

Do you need to revamp your content marketing strategy? Wondering how AI will alter content marketing? To explore content marketing strategy in the age of AI, I interview Robert Rose.

Social Media Marketing Podcast episodes:

11.30.2023 Content Marketing Strategy in the Age of AI Do you need to revamp your content marketing strategy? Wondering how AI will alter content marketing? To explore content marketing strategy in the age of AI, I interview Robert Rose.
11.23.2023 Positioning Business Leaders for Success Using LinkedIn Want to leverage the reputation of your company’s leadership on LinkedIn? Wondering what types of content your owner or CEO can write about? To explore how to position leaders to take advantage of LinkedIn, I interview Richard Bliss.
11.16.2023 Social Content Repurposing: An Easy System for Creating Great Content Want to use your content on multiple social platforms? Looking for a system to batch the creation, prep, and scheduling of your marketing content? To explore a strategy for social content repurposing, I interview Amber Figlow.
11.09.2023 Showing Up Authentically on TikTok: Being Imperfectly You Are you struggling to create TikTok content? Looking for a plan that allows you to experiment with different ideas? To explore a process that provides flexibility and allows you to show up authentically on TikTok, I interview Tyla Brimblecombe.
11.02.2023 How to Easily Create Instagram Reels Want to make Reels more efficiently? Looking for actionable tips on how to more easily create your Reels? To discover how to easily create Instagram reels, I interview Laura Bitoiu.
10.26.2023 Optimizing for TikTok Search: How to Reach a Larger Audience Want to reach more of your ideal audience on TikTok? Wondering how to create content that shows up in TikTok search results? To explore TikTok search and what it could mean for marketers, I interview Melissa Laurie.
10.19.2023 How to Target With Google Search Ads Do you want to diversify your ads beyond social platforms? Wondering how to get started with Google Search Ads? To discover how to target the right prospects with Google Search Ads, I interview Brooke Osmundson.
10.12.2023 Creating a Short-Form Video System That Scales for TikTok and Beyond Want to create more short-form videos for your business? Looking for a repeatable system to take you from ideation to publication? To discover how to build a system for creating short-form video on TikTok and beyond, I interview Austin Falter.
10.05.2023 Using AI to Simplify Content Marketing Workflows Want to simplify your content creation process? Wondering how AI tools can help? To discover how to use AI tools to enhance your content marketing workflows, I interview Mike Kaput.
09.28.2023 How to Improve Your Instagram Results: Small Changes With Big Impacts Want better results from Instagram? Looking for optimizations that could result in more engagement and sales? To discover how to improve your Instagram account, I interview Jade Beason.
09.21.2023 Building in Public: Leveraging Twitter for More Reach Wondering how to attract and build trust with the people you want to serve as you develop your product and message? Have you considered documenting your journey in public? To discover how to build in public by leveraging Twitter, I ...
09.14.2023 How to Be More Creative With Your Instagram Content Want your brand to stand out on Instagram? Wondering how to create content that stays in people’s minds? To discover how to be more creative with your Instagram content, I interview Manu Muraro.
09.07.2023 Short-Form Video Strategy for Business With Reels and TikTok Looking for a process to create quality short-form video people want to watch? Wondering how to optimize your content to appeal to more viewers? To discover a strategy to create compelling short-form video for social media, I interview Jera Bean.
08.31.2023 Leveraging the LinkedIn Algorithm for Maximum Exposure Want more people to see your LinkedIn content? Wondering which signals the LinkedIn algorithm uses to assess and rank your content in the feed? To discover how to take advantage of the LinkedIn algorithm to maximize your exposure, I interview ...
08.24.2023 Advanced AI Tools for Video, Newsletters, and Articles Looking for ways to streamline the production of your videos and written content? Wondering what AI tools can speed up your work? To discover AI tools for content creators, I interview Matt Wolfe.
08.18.2023 Marketing Disrupted: Perspective on a Changing Industry Do you feel like everything around you is in flux? Are you wondering what to do about the changing nature of marketing? In this special episode, Michael Stelzner shares his perspective on disruption.
08.17.2023 Advanced Scaling With Facebook Ads Want to grow your business? Wondering how to use Facebook ads to reach more customers at scale? To discover three advanced strategies for scaling Facebook ads to grow your business, I interview Tim Burd.
08.10.2023 How to Build an Internal Facebook Ads Team to Scale Any Business Want to improve your social media ads performance? Wondering how to build the right team so you can maximize your results? To discover how to build a team to scale your Facebook and Instagram ads management, I interview Nick Shackelford.
08.03.2023 Video and Storytelling: How to Connect With an Audience Want to grow your business? Wondering how to create videos that position you as a relatable authority? To discover how to use video to connect with your target audience, I interview Virginia Kerr.
07.27.2023 Instagram Stories: Creation to Conversion for Marketers Want to convert more followers on Instagram? Wondering how Stories can help you close more business? To discover how to convert with Instagram Stories, I interview Chelsea Peitz.
07.20.2023 How to Batch Instagram Reels Content Efficiently Want to publish more Instagram reels without recording every day? Looking for a workflow to create weeks’ worth of content at one time? To discover how to batch your Instagram reels, I interview Elise Darma.
07.13.2023 Getting Started With GA4: A Practical Approach Want to learn more about using Google Analytics 4 (GA4)? Wondering what kinds of reports and insights GA4 can give you? To discover how to get started with GA4, I interview Zack Duncan.
07.06.2023 Demand Generation Strategy: How to Get Buyers to Line Up to Work With You Need more clients and customers? Looking for a framework you can model to fit your own business? To discover a strategy to generate demand for your products and services, I interview Philip Ilic.
06.29.2023 Using YouTube Analytics to Improve Your Video Strategy Want to improve your video performance? Wondering what metrics and data to look for in YouTube Studio? To discover how to improve your YouTube video strategy with analytics, I interview Justin Brown.
06.22.2023 AI for Business: Use Cases and Trends Wondering what marketing tasks AI can help you with? Looking for help developing AI prompts that deliver the results you need? To discover how to use AI for marketers, Interview Chris Penn.
06.15.2023 Using Story the Right Way: Theory and Practice for Marketers Need better stories to improve your marketing? Wondering why customers connect with some stories and not others? To discover the theory and practice of using stories in your marketing, I interview JJ Peterson.
06.08.2023 Developing Shows: Behind the Scenes at Social Media Examiner Want to launch a new podcast or video series? Wondering how Social Media Examiner does it? To share how Social Media Examiner conceived and launched a new show in 9 weeks, I talk with Brooke B. Sellas.
06.01.2023 YouTube Ad Strategy: A New Way to Grow Your Leads and Sales Want more customers? Wondering how to create YouTube ad content that qualifies viewers before they click through to your website? To discover a new ad strategy for YouTube, I interview Tom Breeze.
05.25.2023 Using Scarcity in Marketing: A Roadmap to Higher Conversions Want to drive more sales? Wondering how to convince people to act on your offer immediately? To discover how to use scarcity to improve your marketing conversions, I interview Dr. MIndy Weinstein.
05.18.2023 YouTube Ad Targeting: How to Maximize Your Results Want to improve results on your YouTube ad campaigns? Wondering how advanced targeting can get you in front of people who are ready to buy? To discover a YouTube ad targeting strategy, I interview Ben Jones.
05.11.2023 Targeting Website Visitors With Emails: How to Use Email Retargeting Need a way to re-engage people who don't purchase your products or services? Looking for a strategy that doesn’t involve ads? To discover how to target visitors to your website organically with emails, I interview Steve Chou.
05.04.2023 YouTube Content Strategy for Businesses Are you looking for a strategy to attract your ideal audience with YouTube? Do you want more quality leads? To discover a YouTube content strategy for businesses, I interview Nate Black.
04.27.2023 Neuroscience and Marketing: How to Hack the Buyer’s Brain Want to create more effective marketing campaigns? Wondering how buyers make purchase decisions? To discover how neuroscience can help us become better marketers, I interview Kenda Macdonald.
04.20.2023 Email Marketing Strategy: Cultivating Prospects With Content Looking for a guaranteed way to reach prospects and customers with your messages? Wondering how email could help you attract and retain more customers? To discover an email content marketing strategy that nurtures and converts, I interview Alex Cattoni.
04.13.2023 Creator Content That Converts With Facebook Ads Want to include creator-led content in your marketing? Wondering how to research and script Facebook ads that feature creators? To discover how to create Facebook ads that convert with user-generated content, I interview Dara Denney.
04.06.2023 How to Build a YouTube Community That Loves to Support Your Business Wondering how to build a scalable business with YouTube? Looking for a proven model that turns followers into customers? To discover how to create a YouTube community that people will invest in, I interview Danie Jay.
03.30.2023 Building a Marketing Plan That Works Want to grow your business? Wondering how to set up a marketing system that delivers consistent results? To discover how to build a five-stage marketing plan that works, I interview Adam Erhart.
03.23.2023 Acquisition Strategy: How to Grow Your Sales the Easy Way Want to generate more leads and close more sales? Looking for an automated process that does the heavy lifting for you? To discover a marketing strategy for acquiring new customers, I interview Ravi Abuvala
03.16.2023 The Language of Persuasion: Magic Words to Get Your Way Want to be more persuasive? Wondering which words will influence people to take action? To discover how to use language to guide people to a desired outcome, interview Jonah Berger.
03.09.2023 How to Use LinkedIn Messages for More Qualified Leads and Sales Need more leads but don't have the budget to run ads? Looking for an organic LinkedIn prospecting process that works? To discover how to use LinkedIn Messages to develop relationships and sell, I interview John Nemo.
03.02.2023 Landing Pages That Convert: A Framework for Success Want to boost conversions on your website? Looking for a process to make a landing page that converts? To discover how to create sales pages that convert, I interview Wes McDowell.
02.23.2023 Marketing Launch Strategy: The Amy Porterfield Method Do you promote and sell products or services? Looking for a proven plan to sell your products prior to launch? To discover a four-phase launch strategy that drives enormous sales, I interview Amy Porterfield.
02.16.2023 TikTok Ad Creative That Delivers Results Wondering what types of content perform well with TikTok ads? Need fresh and proven ideas that really work? To discover how to make TikTok ads that work, I interview Chase Chappell.
02.15.2023 Celebrating 10 Years: Behind the Scenes In this special episode, Leslie Samuel interviews Michael Stelzner to share behind-the-scenes details about an event 10 years in the making— Social Media Marketing World.
02.09.2023 Scaling Your Facebook Ads: A Proven Strategy Want more customers from your Facebook campaigns? Looking for a model for scaling Facebook ads? To discover a three-step Facebook ads strategy to scale your business results, I interview Charley Tichenor.
02.02.2023 AI Writer and AI Design Tools for Marketers Curious about using AI in your work? Wondering how AI can enhance and improve your content creation? To discover AI tools to help marketers design images and write better, I interview Paul Roetzer.
01.26.2023 Community-Based Marketing: The Future of Business Is your marketing fizzling out? Are you wondering how to employ a sustainable strategy to grow your business? To discover the benefits of community and why it’s a powerful marketing strategy, I interview Mark Schaefer.
01.19.2023 Succeeding With LinkedIn Company Pages SUMMARY: Want more people to follow your LinkedIn company page? Wondering how to improve your LinkedIn content marketing? To discover a LinkedIn content strategy that works for company pages, I interview Michelle J. Raymond.
01.12.2023 How to Use Facebook to Build a Community in 2023 Want to develop a loyal and engaged following on Facebook? Wondering what types of content develops community? To discover how to develop communities with Facebook, I interview Mari Smith.
01.05.2023 How to Keep People Watching YouTube Videos to the End Want more people to watch your videos on YouTube? Wondering how to structure a YouTube video that keeps viewers engaged? To discover how to keep people watching YouTube videos to the end, I interview Pat Flynn.

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