Welcome to Social w/Enrico Incarnati, hosted by entrepreneur, strategist, consultant, public speaker, director of social and content creator Enrico Incarnati. On this episode Enrico shares 5 LIES that you need to delete if you want to grow on Instagram.

If growing on Instagram feels impossible right now, you're not alone.

Instagram Isn't Hard. It's Misunderstood.

By the end of this episode you'll have more clarity on how Instagram works so that you can align your strategy with Instagram and go create better.

Timestamps:

0:00 - Introduction

2:16 - Lie #1

5:54 - Lie #2

7:47 - Lie #3

11:39 - Lie #4

13:11 - Lie #5

Enrico Incarnati Consulting:

• Join the One Video Away 90-Day Program & Group Mentorship: https://bit.ly/4hRWmEP
• Apply to work with me 1:1: https://bit.ly/4oUeTTe
• Access the Free 5-Day Viral Content Blueprint: https://bit.ly/43pmp0d
• Download my Viral Video Scripting Template: https://bit.ly/3JnUoPP
• Grab the full plug-and-play Content Calendar: https://bit.ly/4o6p0Vk
• 100 Viral Hooks Guide: https://bit.ly/4qkYsky
• Follow Enrico: https://bit.ly/42PeZDi

Welcome to Social w/Enrico Incarnati, hosted by entrepreneur, strategist, consultant, public speaker, director of social and content creator Enrico Incarnati. On this episode Enrico shares 10 years of social media advice in 16 minutes. After working with 7,8,9-figure companies and personal brands with 40M+ followers these are some of the lessons Enrico has learned on his path.

Enrico Incarnati Consulting:

• Join the One Video Away 90-Day Program & Group Mentorship: https://bit.ly/4hRWmEP
• Apply to work with me 1:1: https://bit.ly/4oUeTTe
• Access the Free 5-Day Viral Content Blueprint: https://bit.ly/43pmp0d
• Download my Viral Video Scripting Template: https://bit.ly/3JnUoPP
• Grab the full plug-and-play Content Calendar: https://bit.ly/4o6p0Vk
• 100 Viral Hooks Guide: https://bit.ly/4qkYsky
• Follow Enrico: https://bit.ly/42PeZDi

There are 6 Things You MUST Do After You Post a YouTube Video, especially if you want to grow your YouTube Channel, Your Business and Your Revenue.

In this episode I breakdown:

• How to market your YouTube video on your Instagram story the RIGHT WAY (I see so many people miss the mark here)
• How to make clips from your YouTube video that you can share across other social channels that are actually interesting and get people curious to want to go watch the full video.
• The best way to send an email about your YouTube video that no one is teaching you.

Enrico Incarnati Consulting:

• Join the One Video Away 90-Day Program & Group Mentorship: https://bit.ly/498Zqdu
• Apply to work with me 1:1: https://bit.ly/42PZvyP
• Access the Free 5-Day Viral Content Blueprint: https://bit.ly/471QNQG
• Download my Viral Video Scripting Template: https://bit.ly/3JnUoPP
• Grab the full plug-and-play Content Calendar: https://bit.ly/4o6p0Vk
• 100 Viral Hooks Guide: https://bit.ly/4qkYsky
• Follow Enrico: https://bit.ly/42PeZDi

In this episode, I open up fully.

How I went from pre-med student - “Enrico the doctor” - to Director of Social for one of the biggest brands in the world.

I recorded this on my 30th birthday because I wanted to reflect on the entire journey:

1. The exact GaryVee video that made me quit pre-med school.
2. The $2,000 YouTube video that proved YouTube works.
3. How pure delusion got me my first "big break"
4. Why I turned down Steven Bartlett before he blew up.
5. How one video on YouTube and IG turned into a call with Mel Robbins.

Enrico Incarnati Consulting:

• Join the One Video Away 90-Day Program & Group Mentorship: https://bit.ly/498Zqdu
• Apply to work with me 1:1: https://bit.ly/42PZvyP
• Access the Free 5-Day Viral Content Blueprint: https://bit.ly/471QNQG
• Download my Viral Video Scripting Template: https://bit.ly/3JnUoPP
• Grab the full plug-and-play Content Calendar: https://bit.ly/4o6p0Vk
• 100 Viral Hooks Guide: https://bit.ly/4qkYsky
• Follow Enrico: https://bit.ly/42PeZDi

FOLLOW THE SHOW FOR CONTENT MARKETING STRATEGY (355K+ FOLLOWERS):

• Instagram: @rico.incarnati
• Tiktok: @ricoincarnati
• YouTube: @enricoincarnati
• Threads: @rico.incarnati
• LinkedIn: Enrico Incarnati
• X: @ricoincarnati

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Stuck in the 200–300 view black hole? This episode gives you the exact, no-bullshit fixes to stop wasting time and start making videos that pull real views, build an audience, and grow your business.

Enrico breaks video creation down into five must-win elements: hooks (the triple-hook method), the MVP payoff, Value-Per-Second, show-don’t-tell, and front-loading the good stuff. Nail those and your retention and reach change overnight.

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Here’s what you’ll learn:

1. The 3 Hooks EVERY Video MUST Have
2. The one word that decides whether your video succeeds or not
3. My VPS Formula (Value-Per-Second)
4. The Mistake 99% of Coaches, Business Owners and Entrepreneurs are making with their content and how to EASILY fix it with your next video
5. The ONE quick fix that will instantly boost your views, retention and watch time that I see most people messing up.

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BEST FREE CONTENT RESOURCES:

• The 5-Day Viral Content Blueprint (https://stan.store/enricoincarnati/p/the-5day-viral-content-blueprint)
• Grab the full plug-and-play content calendar HERE
• 7-Day Content Playbook (https://bit.ly/7-day-content-playbook) (The psychology-driven content strategy that will 10x your engagement)
• 30 Viral Hooks Guide (https://bit.ly/viral-hooks-guide) (30 proven hooks to grab attention and drive real business results)

SHORT-FORM + LONG FORM VIDEO RESOURCES:

• Use my Viral Video Scripting Template - https://bit.ly/viral-script-template
• Join my One Video Away 90-Day Program - https://bit.ly/one-video-away-program

FOLLOW ME FOR CONTENT MARKETING STRATEGY (355K+ FOLLOWERS):

• Instagram: @rico.incarnati
• Tiktok: @ricoincarnati
• YouTube: @enricoincarnati
• Threads: @rico.incarnati
• LinkedIn: Enrico Incarnati
• X: @ricoincarnati

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There's a new way to win on YouTube in 2025.

In this episode, I break down 2 students YouTube Channels inside One Video Away. (This is an episode where I pulled our weekly call from last week for this episode)

Here’s what you’ll learn:

• Why Packaging on YouTube matters WAY MORE than you think
• The importance of your YouTube Thumbnails.
• How to start the first 30s of your YouTube videos.
• The #1 mistake most people are making with their titles & thumbnails
• Live audits with common mistakes YOU might be making NOW.

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BEST FREE CONTENT RESOURCES:

• The 5-Day Viral Content Blueprint (https://stan.store/enricoincarnati/p/the-5day-viral-content-blueprint)
• Grab the full plug-and-play content calendar HERE
• 7-Day Content Playbook (https://bit.ly/7-day-content-playbook) (The psychology-driven content strategy that will 10x your engagement)
• 30 Viral Hooks Guide (https://bit.ly/viral-hooks-guide) (30 proven hooks to grab attention and drive real business results)

SHORT-FORM + LONG FORM VIDEO RESOURCES:

• Use my Viral Video Scripting Template - https://bit.ly/viral-script-template
• Join my One Video Away 90-Day Program - https://bit.ly/one-video-away-program

FOLLOW ME FOR CONTENT MARKETING STRATEGY (355K+ FOLLOWERS):

• Instagram: @rico.incarnati
• Tiktok: @ricoincarnati
• YouTube: @enricoincarnati
• Threads: @rico.incarnati
• LinkedIn: Enrico Incarnati
• X: @ricoincarnati

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Instagram just flipped the switch to easy mode—and if you’re a business owner, creator, or entrepreneur, this is your moment.

In this episode, I break down the exact framework I’ve used to help brands rack up 300M+ views, take clients from 60K to 1.5M followers in under 6 months, and grow my own Instagram to 185K in 2 years (as a side hustle).

Here’s what you’ll learn:

• Why signature formats are the new cheat code (and how to build yours)

• The 3 types of content that actually grow businesses (not just vanity followers)

• My “3 Yes Framework” that gets people hooked, trusting you, and ready to buy

• Retention triggers that keep people watching until the end (and why that matters more than your idea)

• How to use Instagram’s hidden features—like Link a Reel—to blow up faster

If you’re tired of posting and praying, if you’re stuck making content that isn’t growing your business, this episode will flip that around for you.

Because right now, anyone can blow up on Instagram in 2025—if you do it the smart way.

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BEST FREE CONTENT RESOURCES:

• The 5-Day Viral Content Blueprint (https://stan.store/enricoincarnati/p/the-5day-viral-content-blueprint)
• Grab the full plug-and-play content calendar HERE
• 7-Day Content Playbook (https://bit.ly/7-day-content-playbook) (The psychology-driven content strategy that will 10x your engagement)
• 30 Viral Hooks Guide (https://bit.ly/viral-hooks-guide) (30 proven hooks to grab attention and drive real business results)

SHORT-FORM + LONG FORM VIDEO RESOURCES:

• Use my Viral Video Scripting Template - https://bit.ly/viral-script-template
• Join my One Video Away 90-Day Program - https://bit.ly/one-video-away-program

Creators mentioned in this episode:

https://www.instagram.com/trizzlemanfitness/

https://www.instagram.com/jeshastevens/

https://www.instagram.com/trent_miller__/

https://www.instagram.com/lisaduboisrealtor/

FOLLOW ME FOR CONTENT MARKETING STRATEGY (355K+ FOLLOWERS):

• Instagram: @rico.incarnati
• Tiktok: @ricoincarnati
• YouTube: @enricoincarnati
• Threads: @rico.incarnati
• LinkedIn: Enrico Incarnati
• X: @ricoincarnati

In this week's episode of Social, I'm breaking down 6 signs you are about to blow up on Instagram, and even if you just start noticing one of these 6 signs, I can guarantee something special is about to happen for you on Instagram.

BEST FREE CONTENT RESOURCES:

• The 5-Day Viral Content Blueprint (https://stan.store/enricoincarnati/p/the-5day-viral-content-blueprint)
• Grab the full plug-and-play content calendar HERE
• 7-Day Content Playbook (https://bit.ly/7-day-content-playbook) (The psychology-driven content strategy that will 10x your engagement)
• 30 Viral Hooks Guide (https://bit.ly/viral-hooks-guide) (30 proven hooks to grab attention and drive real business results)

SHORT-FORM + LONG FORM VIDEO RESOURCES:

• Use my Viral Video Scripting Template - https://bit.ly/viral-script-template
• Join my One Video Away 90-Day Program - https://bit.ly/one-video-away-program

FOLLOW ME FOR CONTENT MARKETING STRATEGY (355K+ FOLLOWERS):

• Instagram: @rico.incarnati
• Tiktok: @ricoincarnati
• YouTube: @enricoincarnati
• Threads: @rico.incarnati
• LinkedIn: Enrico Incarnati
• X: @ricoincarnati

If you’re posting on Instagram but not seeing the results you want, the problem might not be your content - it might be what you’re doing AFTER you hit publish.

In this episode, I break down the 8 biggest mistakes entrepreneurs and creators make right after they post - from spamming their stories, to not replying to comments, to panicking and deleting content too soon. These are the small habits that quietly hurting your reach and stop your content from working as hard as it should.

I’ve spent over 5 years creating and directing content for brands like Jordan Syatt, The Flexible Dieting Lifestyle, Ryse Supps, Ryse Fuel, and now as the Director of Social for Mel Robbins - so I’ve seen exactly what works (and what doesn’t) across millions of views.

By the end of this episode, you’ll know:

• Why sharing your post to your story actually hurts your reach

• The right way to engage in the first 24 hours

• What to do with “slow burn” posts that don’t take off right away

• Why spam sharing your post hurts momentum

• How to actually use your analytics to improve fast

• The truth about posting times

• Why editing captions right away does nothing for your growth

• And how to distribute one piece of content across platforms so it keeps working for you

If you’ve ever felt frustrated that your Instagram posts aren’t landing the way you want, this is your blueprint to fix it.

BEST FREE CONTENT RESOURCES:

• The 5-Day Viral Content Blueprint (https://stan.store/enricoincarnati/p/the-5day-viral-content-blueprint)
• Grab the full plug-and-play content calendar HERE
• 7-Day Content Playbook (https://bit.ly/7-day-content-playbook) (The psychology-driven content strategy that will 10x your engagement)
• 30 Viral Hooks Guide (https://bit.ly/viral-hooks-guide) (30 proven hooks to grab attention and drive real business results)

SHORT-FORM + LONG FORM VIDEO RESOURCES:

• Use my Viral Video Scripting Template - https://bit.ly/viral-script-template
• Join my One Video Away 90-Day Program - https://bit.ly/one-video-away-program

FOLLOW ME FOR CONTENT MARKETING STRATEGY (355K+ FOLLOWERS):

• Instagram: @rico.incarnati
• Tiktok: @ricoincarnati
• YouTube: @enricoincarnati
• Threads: @rico.incarnati
• LinkedIn: Enrico Incarnati
• X: @ricoincarnati

In this week's episode of Social, I'm breaking down the 5 biggest moves to Lock In and Own Your Social Game Til the End of 2025

We're in the era of "The Great Lock In" and this is your checklist for you to lock in with your social media until the end of 2025. Follow these 5 things and I guarantee your life will look completely different at the end of 2025.

BEST FREE CONTENT RESOURCES:

• The 5-Day Viral Content Blueprint (https://stan.store/enricoincarnati/p/the-5day-viral-content-blueprint)
• Grab the full plug-and-play content calendar HERE
• 7-Day Content Playbook (https://bit.ly/7-day-content-playbook) (The psychology-driven content strategy that will 10x your engagement)
• 30 Viral Hooks Guide (https://bit.ly/viral-hooks-guide) (30 proven hooks to grab attention and drive real business results)

SHORT-FORM + LONG FORM VIDEO RESOURCES:

• Use my Viral Video Scripting Template - https://bit.ly/viral-script-template
• Join my One Video Away 90-Day Program - https://bit.ly/one-video-away-program