This quarter of the Future of Agriculture podcast is made possible by Case IH: https://www.caseih.com/en-us/unitedstates

McCain's Farms of the Future

Hot Potato Podcast

Today’s episode features Dr. Michelle D’Souza. Michelle is the Manager of Research and Innovation for McCain’s Farm of the Future Project. In this role, her mission is to empower McCain on its journey to developing sustainable corporate frameworks that benefit society and nature through regenerative agriculture.

Some of you may know that McCain has set some ambitious goals for transitioning their potato supply chain to regenerative agriculture. Over the years they have been willing to lead in their commitments and also back those commitments up with incentives and support for farmers trying to adopt regenerative practices. As such, they have hired scientists like Michelle. Dr. Michelle D’Souza is a molecular ecologist whose work focuses on biodiversity conservation, community engagement, and knowledge mobilization. So first and foremost, she is a scientist who in addition to her work at McCain still works as a Visiting Scientist at the Centre for Biodiversity Genomics. 

Michelle and I have a great conversation about McCain’s commitments, how the progress has been so far,  and how their farms of the future are designed to serve as farm-scale laboratories for regenerative transition. We also discuss why biodiversity should be a goal we should strive for in agriculture, who is responsible paying for soil conservation, and a whole lot more. 

Brought to you by Case IH:

Case IH designs, engineers and produces cutting-edge farm equipment based on a comprehensive understanding of farmers’ needs, wants and challenges, integrating these insights into their development and manufacturing.

For example, take their Model Year 25 Magnum tractor. The new Magnum is purposefully designed to answer farmers’ needs in every design and engineering choice. Improved horsepower for pulling heavier loads, faster.

Bundled, integrated and ready-to-go precision tech for greater accuracy in the field. And a transmission farmers can tweak for improved control and performance in different tasks.

That kind of design thinking is exactly where the future of ag is headed, and that’s why you’ll be hearing me talk to the folks at Case IH at different points throughout this quarter about what they do and how they’re working to push the ag forward.