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In my business I meet a lot of people with a lot of interesting opinions about social media.

These opinions range from “It’s fantastic! I use it every day!” to “I don’t get it but I’m willing to learn” to “I hate it and I think it’s the downfall of society.”

People certainly have the right to their opinion. If someone absolutely loathes the internet and all it represents, then I won’t waste my time discussing all the revolutionary and important uses for it. (Thankfully, these people are in the minority.)

The social media converts and die-hards are fun to talk to because we are usually on the same page and have some ideas to bounce off of each other.

But the ones that really interest me are the skeptics. So what should we do when we inevitably encounter a Social Media Skeptic?

Here's my advice.

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About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques.

Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
 
Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. 

Clients include Mastercard, Facebook, GoFundMe, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. 

Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts