This is a quickie episode to celebrate my new nonprofit master class, Instagram for Nonprofits: How to Raise Awareness & Drive Donations, using the news feed, stories, and reels. To register for this class, and to get your Instagram account personally evaluated by me, go to InstagramforNonprofits.com and sign up. But you have to hurry, class starts April 7. Save your spot at InstagramforNonprofits.com!

Spring is in the air – hopefully coming soon to Boston – and it’s time to put a fresh coat of paint on those dusty social media accounts!

So much has changed in the digital landscape in just the past few months, all of which makes tightening up and improving your nonprofit social media profiles even more important.

Even if you post regularly, keep up with the trends, and get lots of engagement (good for you!), you may still want to take a close look at those profiles. 

Photos, videos, info, URLs, calls-to-action, About sections, bios, hashtags, and more – I’m sure they can all use a little sprucing up! 

Here are my tips on doing a spring cleaning for your nonprofit social media accounts, focusing on

• Facebook
• Twitter
• Instagram
• LinkedIn, and
• YouTube

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About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. 

Julia's happy clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. 

Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts