Travis Makes Money

SOLO | Make Money with Podcast Guesting

Listen Later

In this solo episode, Travis Chappell breaks down the current state of podcast guesting and whether it’s still worth your time as a marketing strategy in 2026. Drawing from his experience hosting more than 1,700 podcast episodes, appearing on 500+ shows himself, and building a multi-million dollar podcast booking agency and software company, Travis shares the real pros and cons of podcast guesting today. He explains why the strategy has evolved, how entrepreneurs can use podcast appearances to build authority and relationships, and why even smaller niche shows can create massive business opportunities.

On this episode we talk about:

  • Why podcast guesting has become more competitive over the last few years
  • The difference between “needle-moving” podcasts and niche audience podcasts
  • How podcast appearances improve search visibility and AI discoverability
  • Building relationships and networking through podcast interviews
  • Using podcast guest appearances as a scalable content creation strategy

    • Top 3 Takeaways

    1. Podcast guesting is still valuable, but not always for direct lead generation — authority, search presence, and relationships may be even more important.
    2. Smaller niche podcasts can often outperform large shows when it comes to conversions and highly targeted audiences.
    3. Podcast interviews can become a powerful content engine, allowing entrepreneurs to create clips, blogs, newsletters, and social posts without constantly creating content from scratch.

      4. Notable Quotes

      • “The demand for podcast guests has only decreased while the supply has increased dramatically.”
      • “It’s way more about audience crossover than it is about audience size.”
      • “Podcasting creates more room for engineering serendipity in your life.”

        • Connect with Travis Chappell:

        • Website: TravisChappell.com
        • Instagram: @travischappell

          • A Word from Our Sponsors:

          • Are you ready to start your own creator journey and make it big? Visit Fanvue today and launch your career!
          • To learn more about Mode Mobile and its investor community, go to Mode Mobile Investments
          • Travis Makes Money is made possible by HighLevel – the All-In-One Sales & Marketing Platform built for agencies, by an agency. Capture leads, nurture them, and close more deals—all from one powerful platform. Get an extended free trial today. gohighlevel.com/travis

            • Learn more about your ad choices. Visit megaphone.fm/adchoices

            ...more
            View all episodesView all episodes
            Download on the App Store
            Travis Makes MoneyBy Travis Chappell
            • 4.3
            • 4.3
            • 4.3
            • 4.3
            • 4.3

            4.3

            384 ratings

            More shows like Travis Makes Money

            View all
            The Knowledge Project by Shane Parrish

            The Knowledge Project

            2,672 Listeners

            Sales Gravy: Jeb Blount by Jeb Blount

            Sales Gravy: Jeb Blount

            587 Listeners

            48 Hours by CBS News

            48 Hours

            10,972 Listeners

            The Rachel Hollis Podcast by Three Percent Chance

            The Rachel Hollis Podcast

            16,652 Listeners

            Bedros Keuilian Podcast Show by Bedros Keuilian

            Bedros Keuilian Podcast Show

            2,294 Listeners

            Going West: True Crime by Dark West Productions

            Going West: True Crime

            10,889 Listeners

            On Purpose with Jay Shetty by iHeartPodcasts

            On Purpose with Jay Shetty

            27,584 Listeners

            My First Million by Hubspot Media

            My First Million

            2,660 Listeners

            The Trent Shelton Podcast by Trent Shelton Companies

            The Trent Shelton Podcast

            5,849 Listeners

            The Mel Robbins Podcast by Mel Robbins

            The Mel Robbins Podcast

            20,222 Listeners