It's easy to complicate business, when in reality much of our success really boils down to just a couple of things.

In this short episode, I share a story from my own life which outlines what I believe to be the most important question you should ask yourself if you want to zero in on your business goals.

Get Your Hands On Our Free Giveaways

For a limited time only, as a listener of the podcast you can download a FREE digital copy of Will’s new 5-star Amazon rated book, Fully Booked: A step-by-step guide to winning a diary FULL of new health or wellness clients, the ethical way. Visit here to get your copy: https://fasttracktofullybooked.com/book/

Alternatively, if you’d prefer to receive some of my best client-getting strategies (that you can implement today), take my 32-page special report and discover 11 special strategies for finding new clients in tough times. You can grab your copy here: https://fasttracktofullybooked.com/clientsnow/

Questions?

Shoot Will an email: [email protected]

Find us on Facebook and join our group of therapists & coaches just like you:

https://www.facebook.com/groups/healthcaremarketingmastery/

Subscribed to the podcast? If not, choose one of the links below to never miss another episode!

Apple: https://podcasts.apple.com/us/podcast/id1497467755

Spotify: https://open.spotify.com/show/0OOcSPVWXT1CJ8tBuZUGus

Stitcher: https://www.stitcher.com/podcast/fast-track-to-fully-booked-health-wellness-marketing-mastery

Google Podcasts: https://podcasts.google.com/?feed=aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjc3NTc0MzU0NC9zb3VuZHMucnNz

TuneIn: http://tun.in/pjSrr

Planning and launching a content marketing strategy can be time-consuming, effortful and demotivating.

On top of this, as there is so much online noise to contend with these days, more and more coaches and therapists are consistently concerned about the fact that they are seeing less return for their time investment, too.

However, content marketing can STILL be worth the time and effort – as long as you are doing it the right way!

To prove this fact, I want to share with you my one-hour-per-week content marketing strategy that has been consistently bringing me new clients each month.

Feel free to take ideas from my approach and use them in your own business.

Get Your Hands On Our Free Giveaways

For a limited time only, as a listener of the podcast you can download a FREE digital copy of Will’s new 5-star Amazon rated book, Fully Booked: A step-by-step guide to winning a diary FULL of new health or wellness clients, the ethical way. Visit here to get your copy: https://fasttracktofullybooked.com/book/

Alternatively, if you’d prefer to receive some of my best client-getting strategies (that you can implement today), take my 32-page special report and discover 11 special strategies for finding new clients in tough times. You can grab your copy here: https://fasttracktofullybooked.com/clientsnow/

Questions?

Shoot Will an email: [email protected]

Find us on Facebook and join our group of therapists & coaches just like you:

https://www.facebook.com/groups/healthcaremarketingmastery/

Subscribed to the podcast? If not, choose one of the links below to never miss another episode!

Apple: https://podcasts.apple.com/us/podcast/id1497467755

Spotify: https://open.spotify.com/show/0OOcSPVWXT1CJ8tBuZUGus

Stitcher: https://www.stitcher.com/podcast/fast-track-to-fully-booked-health-wellness-marketing-mastery

Google Podcasts: https://podcasts.google.com/?feed=aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjc3NTc0MzU0NC9zb3VuZHMucnNz

TuneIn: http://tun.in/pjSrr

Fact: One of the most common obstacles to making the sale is actually the business owner themselves.

That's right – without even knowing it, we can often sabotage the very sales process that we created ourselves.

While most people reading this will sit there are think "That would never happen in my business", listen to two experiences from my own personal life before you pass judgement and see if either of these examples resonate with you.

If you’re interested in learning more about the Google Ads Workshop that I mention in today’s episode, here’s the link to check it out: https://fasttracktofullybooked.com/google/

You can still catch the replay of the workshop, where I'll share with you:

>> What Google Ads can do for you and your therapy, wellness or coaching business…

>> How to set up a highly profitable Google Ads campaign, even if you’ve got NO IDEA where to start…

>> How to avoid the biggest mistakes most business owners make when they start off with Google Ads…

>> How to get incredible results, even if you’ve only got a TINY budget to spend on marketing (Fact: You can get results for as little as £3/day!)

>> The secrets behind finding Google Ads success in a small or very competitive niche!

To get instant access, head over here >>> https://fasttracktofullybooked.com/google/

Get Your Hands On Our Free Giveaways

For a limited time only, as a listener of the podcast you can download a FREE digital copy of Will’s new 5-star Amazon rated book, Fully Booked: A step-by-step guide to winning a diary FULL of new health or wellness clients, the ethical way. Visit here to get your copy: https://fasttracktofullybooked.com/book/

Alternatively, if you’d prefer to receive some of my best client-getting strategies (that you can implement today), take my 32-page special report and discover 11 special strategies for finding new clients in tough times. You can grab your copy here: https://fasttracktofullybooked.com/clientsnow/

Questions?

Shoot Will an email: [email protected]

Find us on Facebook and join our group of therapists & coaches just like you:

https://www.facebook.com/groups/healthcaremarketingmastery/

Subscribed to the podcast? If not, choose one of the links below to never miss another episode!

Apple: https://podcasts.apple.com/us/podcast/id1497467755

Spotify: https://open.spotify.com/show/0OOcSPVWXT1CJ8tBuZUGus

Stitcher: https://www.stitcher.com/podcast/fast-track-to-fully-booked-health-wellness-marketing-mastery

Google Podcasts: https://podcasts.google.com/?feed=aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjc3NTc0MzU0NC9zb3VuZHMucnNz

TuneIn: http://tun.in/pjSrr

Most of us know it's a good idea to have an email list. You can keep track of interested prospects, engage with them over time and build a relationship to lots of people all at once if you use email marketing correctly.

However, many business owners I speak to ask me "What should I email my list about and how often should I reach out to them?"

In this episode of the podcast, I try to answer this question and give my advice on how often to email your list, what you should be keeping in mind whenever you're writing an email and how much is too much.

If you’re interested in learning more about the Google Ads Workshop that I mention in today’s episode, here’s the link to check it out: https://fasttracktofullybooked.com/google/

You can still catch the replay of the workshop, where I'll share with you:

>> What Google Ads can do for you and your therapy, wellness or coaching business…

>> How to set up a highly profitable Google Ads campaign, even if you’ve got NO IDEA where to start…

>> How to avoid the biggest mistakes most business owners make when they start off with Google Ads…

>> How to get incredible results, even if you’ve only got a TINY budget to spend on marketing (Fact: You can get results for as little as £3/day!)

>> The secrets behind finding Google Ads success in a small or very competitive niche!

To get instant access, head over here >>> https://fasttracktofullybooked.com/google/

Get Your Hands On Our Free Giveaways

For a limited time only, as a listener of the podcast you can download a FREE digital copy of Will’s new 5-star Amazon rated book, Fully Booked: A step-by-step guide to winning a diary FULL of new health or wellness clients, the ethical way. Visit here to get your copy: https://fasttracktofullybooked.com/book/

Alternatively, if you’d prefer to receive some of my best client-getting strategies (that you can implement today), take my 32-page special report and discover 11 special strategies for finding new clients in tough times. You can grab your copy here: https://fasttracktofullybooked.com/clientsnow/

Questions?

Shoot Will an email: [email protected]

Find us on Facebook and join our group of therapists & coaches just like you:

https://www.facebook.com/groups/healthcaremarketingmastery/

Subscribed to the podcast? If not, choose one of the links below to never miss another episode!

Apple: https://podcasts.apple.com/us/podcast/id1497467755

Spotify: https://open.spotify.com/show/0OOcSPVWXT1CJ8tBuZUGus

Stitcher: https://www.stitcher.com/podcast/fast-track-to-fully-booked-health-wellness-marketing-mastery

Google Podcasts: https://podcasts.google.com/?feed=aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjc3NTc0MzU0NC9zb3VuZHMucnNz

TuneIn: http://tun.in/pjSrr

I'm asked almost every week by business owners whether there is something I can recommend to them that will help them find new clients quickly... but also without spending any money as well!

Like all things in life, there is a trade-off needed here. It's very difficult to satisfy both of these criteria. It's possible to find clients quickly, and it's possible to find clients cheaply... but it's difficult to achieve both at the same time.

In this episode of the podcast, I talk about some methods for finding new clients and tell you which category they fall in to. At the end of the episode, I give my best ideas for finding clients both quickly and cheaply.

If you’re interested in learning more about the Google Ads Workshop that I mention in today’s episode, here’s the link to check it out: https://fasttracktofullybooked.com/google/

You can still catch the replay of the workshop, where I'll share with you:

>> What Google Ads can do for you and your therapy, wellness or coaching business…

>> How to set up a highly profitable Google Ads campaign, even if you’ve got NO IDEA where to start…

>> How to avoid the biggest mistakes most business owners make when they start off with Google Ads…

>> How to get incredible results, even if you’ve only got a TINY budget to spend on marketing (Fact: You can get results for as little as £3/day!)

>> The secrets behind finding Google Ads success in a small or very competitive niche!

To get instant access, head over here >>> https://fasttracktofullybooked.com/google/

Get Your Hands On Our Free Giveaways

For a limited time only, as a listener of the podcast you can download a FREE digital copy of Will’s new 5-star Amazon rated book, Fully Booked: A step-by-step guide to winning a diary FULL of new health or wellness clients, the ethical way. Visit here to get your copy: https://fasttracktofullybooked.com/book/

Alternatively, if you’d prefer to receive some of my best client-getting strategies (that you can implement today), take my 32-page special report and discover 11 special strategies for finding new clients in tough times. You can grab your copy here: https://fasttracktofullybooked.com/clientsnow/

Questions?

Shoot Will an email: [email protected]

Find us on Facebook and join our group of therapists & coaches just like you:

https://www.facebook.com/groups/healthcaremarketingmastery/

Subscribed to the podcast? If not, choose one of the links below to never miss another episode!

Apple: https://podcasts.apple.com/us/podcast/id1497467755

Spotify: https://open.spotify.com/show/0OOcSPVWXT1CJ8tBuZUGus

Stitcher: https://www.stitcher.com/podcast/fast-track-to-fully-booked-health-wellness-marketing-mastery

Google Podcasts: https://podcasts.google.com/?feed=aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjc3NTc0MzU0NC9zb3VuZHMucnNz

TuneIn: http://tun.in/pjSrr

We're often told to pick a "niche" to serve when it comes to marketing our services. This is definitely good advice – if you try to serve everyone, you'll end up hopelessly watering down your message.

However, many of the people I speak to are concerned when it comes to niching down. What happens if you niche down too much? Will you miss out on potential clients?

In this episode of the podcast, I give guidance on how much one should niche down when thinking about marketing their business.

This episode is perfect for anyone trying to nail down their ideal client and come up with a magnetic marketing message.

If you’re interested in learning more about the Google Ads Workshop that I mention in today’s episode, here’s the link to check it out: https://fasttracktofullybooked.com/google/

You can still catch the replay of the workshop, where I'll share with you:

>> What Google Ads can do for you and your therapy, wellness or coaching business…

>> How to set up a highly profitable Google Ads campaign, even if you’ve got NO IDEA where to start…

>> How to avoid the biggest mistakes most business owners make when they start off with Google Ads…

>> How to get incredible results, even if you’ve only got a TINY budget to spend on marketing (Fact: You can get results for as little as £3/day!)

>> The secrets behind finding Google Ads success in a small or very competitive niche!

To get instant access, head over here >>> https://fasttracktofullybooked.com/google/

Get Your Hands On Our Free Giveaways

For a limited time only, as a listener of the podcast you can download a FREE digital copy of Will’s new 5-star Amazon rated book, Fully Booked: A step-by-step guide to winning a diary FULL of new health or wellness clients, the ethical way. Visit here to get your copy: https://fasttracktofullybooked.com/book/

Alternatively, if you’d prefer to receive some of my best client-getting strategies (that you can implement today), take my 32-page special report and discover 11 special strategies for finding new clients in tough times. You can grab your copy here: https://fasttracktofullybooked.com/clientsnow/

Questions?

Shoot Will an email: [email protected]

Find us on Facebook and join our group of therapists & coaches just like you:

https://www.facebook.com/groups/healthcaremarketingmastery/

Subscribed to the podcast? If not, choose one of the links below to never miss another episode!

Apple: https://podcasts.apple.com/us/podcast/id1497467755

Spotify: https://open.spotify.com/show/0OOcSPVWXT1CJ8tBuZUGus

Stitcher: https://www.stitcher.com/podcast/fast-track-to-fully-booked-health-wellness-marketing-mastery

Google Podcasts: https://podcasts.google.com/?feed=aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjc3NTc0MzU0NC9zb3VuZHMucnNz

TuneIn: http://tun.in/pjSrr

Consumer surplus describes the relationship between the price someone pays for your services and the value they receive in return.

If you were to pay less than you would be willing to pay for something, we would say that there is a lot of consumer surplus in that transaction.

Figuring out whether this is happening in your business – and how to think about changing it – is vital.

In this episode, I discuss the concept of consumer surplus and how to leverage it in your own business for maximum profits.

If you’re interested in learning more about the Google Ads Workshop that I mention in today’s episode, here’s the link to check it out: https://fasttracktofullybooked.com/google/

You can still catch the replay of the workshop, where I'll share with you:

>> What Google Ads can do for you and your therapy, wellness or coaching business…

>> How to set up a highly profitable Google Ads campaign, even if you’ve got NO IDEA where to start…

>> How to avoid the biggest mistakes most business owners make when they start off with Google Ads…

>> How to get incredible results, even if you’ve only got a TINY budget to spend on marketing (Fact: You can get results for as little as £3/day!)

>> The secrets behind finding Google Ads success in a small or very competitive niche!

To get instant access, head over here >>> https://fasttracktofullybooked.com/google/

Get Your Hands On Our Free Giveaways

For a limited time only, as a listener of the podcast you can download a FREE digital copy of Will’s new 5-star Amazon rated book, Fully Booked: A step-by-step guide to winning a diary FULL of new health or wellness clients, the ethical way. Visit here to get your copy: https://fasttracktofullybooked.com/book/

Alternatively, if you’d prefer to receive some of my best client-getting strategies (that you can implement today), take my 32-page special report and discover 11 special strategies for finding new clients in tough times. You can grab your copy here: https://fasttracktofullybooked.com/clientsnow/

Questions?

Shoot Will an email: [email protected]

Find us on Facebook and join our group of therapists & coaches just like you:

https://www.facebook.com/groups/healthcaremarketingmastery/

Subscribed to the podcast? If not, choose one of the links below to never miss another episode!

Apple: https://podcasts.apple.com/us/podcast/id1497467755

Spotify: https://open.spotify.com/show/0OOcSPVWXT1CJ8tBuZUGus

Stitcher: https://www.stitcher.com/podcast/fast-track-to-fully-booked-health-wellness-marketing-mastery

Google Podcasts: https://podcasts.google.com/?feed=aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjc3NTc0MzU0NC9zb3VuZHMucnNz

TuneIn: http://tun.in/pjSrr

For those of us who market our services online, Facebook Ads represents a fantastic way to do so.

Not only are the ads inexpensive, you can quickly and easily reach targeted members of your local community with minimal effort.

However, not all Facebook Ads are created equal – and there might be one type of Facebook Ad that is WAY more effective than the others!

In this episode, I share my top tips for using Retargeting with Facebook Ads, including an inside look as to how I use this tool in my own business.

If you're interested in learning more about Facebook Ads and how to run them profitably for a health or wellness business, you can find my proven Facebook Ads formula here: https://fasttracktofullybooked.com/facebook

If you’re interested in learning more about the Google Ads Workshop that I mention in today’s episode, here’s the link to check it out: https://fasttracktofullybooked.com/google/

You can still catch the replay of the workshop, where I'll share with you:

>> What Google Ads can do for you and your therapy, wellness or coaching business…

>> How to set up a highly profitable Google Ads campaign, even if you’ve got NO IDEA where to start…

>> How to avoid the biggest mistakes most business owners make when they start off with Google Ads…

>> How to get incredible results, even if you’ve only got a TINY budget to spend on marketing (Fact: You can get results for as little as £3/day!)

>> The secrets behind finding Google Ads success in a small or very competitive niche!

To get instant access, head over here >>> https://fasttracktofullybooked.com/google/

Get Your Hands On Our Free Giveaways

For a limited time only, as a listener of the podcast you can download a FREE digital copy of Will’s new 5-star Amazon rated book, Fully Booked: A step-by-step guide to winning a diary FULL of new health or wellness clients, the ethical way. Visit here to get your copy: https://fasttracktofullybooked.com/book/

Alternatively, if you’d prefer to receive some of my best client-getting strategies (that you can implement today), take my 32-page special report and discover 11 special strategies for finding new clients in tough times. You can grab your copy here: https://fasttracktofullybooked.com/clientsnow/

Questions?

Shoot Will an email: [email protected]

Find us on Facebook and join our group of therapists & coaches just like you:

https://www.facebook.com/groups/healthcaremarketingmastery/

Subscribed to the podcast? If not, choose one of the links below to never miss another episode!

Apple: https://podcasts.apple.com/us/podcast/id1497467755

Spotify: https://open.spotify.com/show/0OOcSPVWXT1CJ8tBuZUGus

Stitcher: https://www.stitcher.com/podcast/fast-track-to-fully-booked-health-wellness-marketing-mastery

Google Podcasts: https://podcasts.google.com/?feed=aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjc3NTc0MzU0NC9zb3VuZHMucnNz

TuneIn: http://tun.in/pjSrr

Once you get your marketing firing on all cylinders, tighten up your sales process and get results for your clients, it's only natural to get busier and busier.

Obviously it's a great problem to have... but what are you supposed to do once you get SO busy that you don't have any more space for new clients??

Should you turn off your marketing...?

The problem with doing this is that it leads to "boom or bust" cycles – something we talk about in today's show.

But is there another solution so that you can maintain order flow, keep your market share AND build incredible social proof... all at the same time?

In this episode of the Fast Track to Fully Booked podcast, I share with you some of the lessons I've learned from trying to continue to grow my business, even when my diary has been full.

This episode is perfect for those of you who have a full diary (or find that you're getting busier by the week) and want to have some strategies in place to make sure you can maintain this great position.

If you’re interested in learning more about the Google Ads Workshop that I mention in today’s episode, here’s the link to check it out: https://fasttracktofullybooked.com/google/

You can still catch the replay of the workshop, where I'll share with you:

>> What Google Ads can do for you and your therapy, wellness or coaching business…

>> How to set up a highly profitable Google Ads campaign, even if you’ve got NO IDEA where to start…

>> How to avoid the biggest mistakes most business owners make when they start off with Google Ads…

>> How to get incredible results, even if you’ve only got a TINY budget to spend on marketing (Fact: You can get results for as little as £3/day!)

>> The secrets behind finding Google Ads success in a small or very competitive niche!

To get instant access, head over here >>> https://fasttracktofullybooked.com/google/

Get Your Hands On Our Free Giveaways

For a limited time only, as a listener of the podcast you can download a FREE digital copy of Will’s new 5-star Amazon rated book, Fully Booked: A step-by-step guide to winning a diary FULL of new health or wellness clients, the ethical way. Visit here to get your copy: https://fasttracktofullybooked.com/book/

Alternatively, if you’d prefer to receive some of my best client-getting strategies (that you can implement today), take my 32-page special report and discover 11 special strategies for finding new clients in tough times. You can grab your copy here: https://fasttracktofullybooked.com/clientsnow/

Questions?

Shoot Will an email: [email protected]

Find us on Facebook and join our group of therapists & coaches just like you:

https://www.facebook.com/groups/healthcaremarketingmastery/

Subscribed to the podcast? If not, choose one of the links below to never miss another episode!

Apple: https://podcasts.apple.com/us/podcast/id1497467755

Spotify: https://open.spotify.com/show/0OOcSPVWXT1CJ8tBuZUGus

Stitcher: https://www.stitcher.com/podcast/fast-track-to-fully-booked-health-wellness-marketing-mastery

Google Podcasts: https://podcasts.google.com/?feed=aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjc3NTc0MzU0NC9zb3VuZHMucnNz

TuneIn: http://tun.in/pjSrr

Price brackets are hidden psychological "buckets" that we use to categorise things as "expensive" or "reasonable".

Figuring out the range of these price brackets is a huge advantage to you as a business owner and allows you to increase your pricing power to generate more profit from your business.

In today's episode, I talk about the concept of price brackets, how to determine them in your own business, and how to maximise your profit WITHOUT losing any of your current clients! Enjoy!

To check out Zero to Fully Booked, the course I mention in today's episode, go here: https://fasttracktofullybooked.com/zfb

If you’re interested in learning more about the Google Ads Workshop that I mention in today’s episode, here’s the link to check it out: https://fasttracktofullybooked.com/google/

You can still catch the replay of the workshop, where I'll share with you:

>> What Google Ads can do for you and your therapy, wellness or coaching business…

>> How to set up a highly profitable Google Ads campaign, even if you’ve got NO IDEA where to start…

>> How to avoid the biggest mistakes most business owners make when they start off with Google Ads…

>> How to get incredible results, even if you’ve only got a TINY budget to spend on marketing (Fact: You can get results for as little as £3/day!)

>> The secrets behind finding Google Ads success in a small or very competitive niche!

To get instant access, head over here >>> https://fasttracktofullybooked.com/google/

Get Your Hands On Our Free Giveaways

For a limited time only, as a listener of the podcast you can download a FREE digital copy of Will’s new 5-star Amazon rated book, Fully Booked: A step-by-step guide to winning a diary FULL of new health or wellness clients, the ethical way. Visit here to get your copy: https://fasttracktofullybooked.com/book/

Alternatively, if you’d prefer to receive some of my best client-getting strategies (that you can implement today), take my 32-page special report and discover 11 special strategies for finding new clients in tough times. You can grab your copy here: https://fasttracktofullybooked.com/clientsnow/

Questions?

Shoot Will an email: [email protected]

Find us on Facebook and join our group of therapists & coaches just like you:

https://www.facebook.com/groups/healthcaremarketingmastery/

Subscribed to the podcast? If not, choose one of the links below to never miss another episode!

Apple: https://podcasts.apple.com/us/podcast/id1497467755

Spotify: https://open.spotify.com/show/0OOcSPVWXT1CJ8tBuZUGus

Stitcher: https://www.stitcher.com/podcast/fast-track-to-fully-booked-health-wellness-marketing-mastery

Google Podcasts: https://podcasts.google.com/?feed=aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjc3NTc0MzU0NC9zb3VuZHMucnNz

TuneIn: http://tun.in/pjSrr