2.2 million Americans are without sinks, bathtubs, toilets, and water - something that feels so hard to fathom in 2023. The even crazier thing? Every year, we're adding more to that number. George McGraw is the founder and CEO behind DigDeep, an organization who brings clean, running water to hundreds of American families.

George shares the storytelling strategies that have brought to light this significant problem, the work he’s done with the Navajo Nation, and a challenge you can try that will change the way you think about water forever. He also shares more about the intricacies of his digital-first team and the lessons he learned along the way.

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In This Episode:

• The storytelling approach George and his team use that has boosted awareness and contributed to fundraising efforts
• How alchemy, magic, and asking tough questions created a powerful culture throughout the DigDeep organization
• Why it’s important to be in control of your marketing message to avoid alienating allies (and why you need a press kit!)
• Inside the 4Liters challenge, a continuous effort which challenges Americans to live in “water poverty” for one day

Resources & Links

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Learn more about George and his mission at DigDeep and connect with him on LinkedIn. You can also check out the work they’ve done with the Navajo Water Project and St Michaels Association for Special Education.

Try the 4Liters challenge to see what it’s like to live in water poverty for a day.

Episode Partners:

Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used

This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here, including up to 50% off LinkedIn hiring tools.

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