This week, we have a awesome little preview from our new program that's coming out, the Somatic Business Masterclass that comes out next week, both as a part of the regenerative business creation lab and also as an a la cart masterclass.

And I wanted to give you guys a little taster in here.

Because if you pre-order the masterclass this week, before it comes out next week, then you get a $50 discount. So the full price of the masterclass is $199. If you purchase it before it goes live, or pre-order it before it goes live next week, you get it for $149.

Enroll here: https://learn.thedirtyalchemy.com/offers/HV6weonw/checkout

Branding is more than just colors and fonts and logos. It's way more. When you are using it in it's most powerful way, it is actually doing the work for you to emit a certain energy and attract the right people in. 

In the context of regenerative business, your branding is like the flowers that are attracting in pollinators.

And this does not mean that your branding needs to be the prettiest, or a more "alluring" version of you, or a front that you're putting out. This is actually about connecting in with, and radiating out, your truest and most authentic message.

So for example, there is something called a corpse flower. The scent that it puts out is, surprise surprise, the smell of rotting flesh. And the reason for this is that is trying to attract flies, because what pollinates the corpse flower are flies.

Branding allows your business to show up and put out flowers and attract people in without you actually being there.

It's not you flowering. It's your business flowering.

So now let's actually talk about somatic branding. So somatic, if you don't know that term, it's essentially in your body.  Within our bodies is the power of our energy and emotions. And within our bodies is our unconscious minds or subconscious minds, depending on what you call it.

Harvard business school, professor Gerard Zaltman found that 95% of our purchase decision-making takes place in the subconscious mind. So subconscious decision-making is more important than conscious decision-making.

We make the decision first with our subconscious mind, and then our conscious mind just comes in and gives it logical reasons for why it's a good decision.

And as I said, our subconscious lives in our body. So that's why somatic branding - branding that is a felt experience - is the most powerful branding that you can install within your business.

And how we do this is by tapping into our own felt experience and making decisions from our felt experience of what is the energy that we're trying to radiate out.

You want to emit energy through your branding.

Get the Somatic Branding Masterclass for 25% off until Christmas 2023 here: https://learn.thedirtyalchemy.com/offers/HV6weonw/checkout

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