As I turned 40 recently, I started asking myself what the single biggest lesson of my thirties was — and the answer surprised me. It wasn't a business strategy or a mindset shift. It was about the importance of self-respect in relationships.

Listen to hear more about:

• The difference between self-confidence, self-love, and self-respect 
• What it looks like when someone loves you without needing to control, validate, or fix you
• The quiet, almost invisible moments that told me something fundamental had shifted inside me

If you've been pouring yourself into relationships — romantic, professional, friendships — and wondering why some of them feel so heavy while others feel so free, this episode might show you what's actually making the difference.

You've been told that confidence is an inside job — go inward, believe in yourself, hype yourself up, and then go do the thing. But what if that kind of confidence is fragile and incomplete? 

In this episode, I'm offering a fundamentally different model of confidence — one that you don't have to generate at all.

Listen to hear more about:

• The critical lesson that The Lion King (yes, the Disney movie) teaches about confidence that the entire self-help industry gets wrong
• The difference between individualistic confidence and relational confidence
• A concrete practice for the next time you're about to do something scary

If you've been white-knuckling your way through "I believe in myself" and wondering why it never quite holds, this episode will show you what will.

I'm turning 40, and I could not be more excited about it. I LOVE getting older.

As I reflected on this milestone, I realized there are four things I'm officially done carrying into this next chapter.

If you're at any kind of threshold — 30, 40, 50, or otherwise — this episode is an invitation to ask yourself what you're finally ready to put down, and leave in your past.

Here is a completely different way to think about pricing — one that has nothing to do with industry norms or value propositions, and everything to do with what your ancestors planted inside you and what it actually requires to steward that.

Listen to hear more about:

• Why the conventional pricing conversation is missing the most important part of the picture
• The question your ancestors would ask if they saw your current price tag 
• The invisible costs of underpricing
• How to tell the difference between a real ethical concern and a fear dressed up in the language of justice

If you have any suspicion you might be undercharging, this episode will give you clarity. And clarity to move past any fears that might be blocking you from taking coherent action.

***

Prices on all existing courses are increasing on Tuesday, February 17th, 2026. 

Grab my favorite courses before the prices go up: 

 👉 https://play.simonegraceseol.com/2026-prices 

Prices on all existing courses are increasing on Tuesday, February 17th, 2026 (Lunar New Year). 

Here's what's changing, and why they're changing.

Grab my favorite courses before the prices go up: 

• How to Write Specific Copy — $25 → $97
• Simone's Summer Camp — $100 → $750
• Truth or Dare — $250 → $750
• The Way of the Dragon — $360 → $750

👉 https://play.simonegraceseol.com/2026-prices 

It's 2026. What does this mean for coaches? 

Is AI coming for our jobs? Is the market oversaturated? Here's what I actually think is going to happen — and what it means for people building practices right now.

Listen to hear more about:

• Why the coaching market isn't going anywhere, but the term "coach" is becoming meaningless as a category
• The bifurcation happening in both coach trainings AND the market itself — and why the middle is getting squeezed from both ends
• What AI will threten, and what it won't
• Why "culturally neutral" coaching is becoming a liability, not an asset

These shifts are already happening. What's your move?

If you’ve ever written copy that felt amazing — full of passion, fire, excitement — only to have it land with a dull thud… this episode is for you.

Today Simone breaks down why “I’m so excited!” energy often repels rather than connects, and what to do instead.

You’ll learn:

• The hidden flaw inside passion-driven copy (and why it disconnects you from the person reading)
• How to shift out of your emotional enthusiasm and into your client’s lived experience
• Why your passion is fuel — but not the message
• Real examples of how to transform “I’m passionate about helping ___” into grounded, client-centered language
• The 5-question checklist Simone uses to audit her own copy before publishing
• The simplest form of “market research” (that isn’t corporate, gross, or extractive)
• How to let your passion shine through your work, not through over-excited marketing that confuses your audience

If your writing feels heartfelt but isn’t converting… if people say your posts are “beautiful” but don’t actually buy… this episode will shift the way you think about communication forever.

In this episode, Simone covers:

• The trap of self-centric excitement
• How passion can distort clarity
• The difference between information and value
• Why people hire expertise before enthusiasm
• How to write copy that speaks to their problem, in their language
• When passion becomes a bonus — not the hook

Your passion is sacred and necessary — but your copy needs to center them, not you. When you do, everything becomes clearer, stronger, and more effective.

If you’ve ever scrolled back through your old posts and wanted to disappear into the floor… this episode is for you.

Simone talks about what to do when you're haunted by who you've been on social media: the angry rants, the fake positivity, the performative cool girl era, the MLM hustle days, the silence when it mattered, or just… a version of you that no longer fits. She shares her own evolution online, and why your past does not get to veto your future.

You’ll hear about:

• Why your future owes nothing to your past (and why you don’t need to “get everyone on board” with your changes)
• How to quietly drop old topics, dynamics, and spaces that no longer feel aligned
• A loving reminder that nobody is tracking your every move the way your brain thinks they are
• How showing up as your current self naturally attracts new people who love this version of you
• The radical truth that everyone has been the asshole in someone’s story—and why that doesn’t disqualify you from leadership, love, or visibility
• How extending more grace to your own messiness expands your capacity to love others as they are

This episode is your permission slip to stop letting your old posts, old choices, or old selves sit in the driver’s seat of your business. You’re allowed to grow. You’re allowed to change. And you’re allowed to start showing up today as the person you actually are now.

What if you stopped obsessing over “Is this post going to get me a client?” and started asking, “How much real help am I offering my people?” In this episode, Simone introduces her 10-to-1 Rule of Profitability – the idea that when you consistently put out 10 “units” of true help into the world, about 1 “unit” comes back to you as profit… and how that changes the way you think about marketing, generosity, and boundaries.

This isn’t about being a martyr or giving yourself away for free. It’s about becoming deeply useful in ways that are sustainable for you.

In this episode, you’ll hear about:

• What the 10-to-1 Rule of Profitability actually is (and why the exact math doesn’t matter as much as the mindset)
• The crucial difference between information and real value – with concrete examples for artists, nutritionists, and coaches
• Why hoarding your “best stuff” in the name of protecting your paid offers often backfires
• The shadow side of “giving value”: unpaid emotional labor, especially for women and women of color
• How to tell whether you’re being genuinely generous or quietly abandoning yourself to earn worth or approval
• Reflection questions to help you set loving boundaries that make generosity more possible, not less
• How thinking in 10x value terms can soften your attachment to immediate results and help you play the long game in your business

If you’ve been feeling stuck between “I should give more” and “I am so tired of giving for free,” this episode will help you recalibrate how you think about service, profitability, and your own capacity.