Let me help you find your people online (Worksheet included below!)

The biggest mistake I see people making? Talking too much about your work — and not enough about the human being YOU are. This is a huge mistake... but it's one you can fix! 

Stop hiding behind "professional" content (e.g. your expertise, frameworks, tips and tricks) and give people a chance to find out: do I actually vibe with this human being?

Listen to this episode to discover:

• What your brain is really scanning for when someone lands on your feed (hint: it's not your credentials)
• Why your "professional" content might be alienating your potential clients
• The counterintuitive reason you should collect more rejections, not fewer
• The beliefs you're hiding that would make the right people obsessed with you

Unless you prioritize this, you'll keep attracting lukewarm followers who never buy anything.

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Worksheet: five questions for leading with who you are

Question 1: What's your natural way of speaking that you edit out to sound more professional?

Examples: Maybe you're naturally blunt and tell people exactly what they need to hear, but you soften everything because you're terrified of being called mean. Maybe you use crude humor but sanitize everything because you're afraid people will think you're inappropriate. Maybe you explain things through weird pop culture references but force yourself to use boring, generic examples instead.

Question 2: What aspects of how you actually work and became who you are, are you hiding because you feel like it's not relevant?

Examples: Maybe you have ADHD and work chaotically, but you're ashamed and spend hours forcing your content into logical order. Maybe you started your business after getting fired for being "difficult to work with" but craft some vague story about turning setbacks into opportunity. Maybe you grew up in foster care and that trauma is exactly what makes you good at helping people, but you never mention it.

Question 3: What part of your personality do you think would make people unfollow you?

Examples: Maybe you're ruthlessly competitive but exhaust yourself trying to sound zen and balanced. Maybe you have a dark, pessimistic outlook that makes you great at spotting problems, but you force yourself to sound positive and sunny. Maybe you're judgmental as hell with strong opinions but act nonjudgmental because being judgmental is "bad."

Question 4: What gets you genuinely excited that you think is too weird to share?

Examples: Maybe you're obsessed with reality TV but fear it makes you look stupid. Maybe you're fascinated by serial killers but don't want people to think you're disturbed. Maybe you're still obsessed with Disney movies at 45 but fear no one will take you seriously.

Question 5: What beliefs do you hold that you intentionally avoid mentioning because it feels like too much?

Examples: Maybe you think having kids isn't for everybody but avoid the topic because you don't want people to think you hate children. Maybe you think most people complaining about being "triggered" are avoiding personal responsibility but don't want to be insensitive. Maybe you believe people who are constantly broke are making terrible financial decisions but won't say it out loud because you don't want to look like an asshole. 

This week's challenge: Pick ONE question and share something real about it in your next post, story, or email. Watch what happens.

The promise of "personal branding" has become gospel in online business circles. Build your brand, they say. Package yourself for maximum market appeal. But what if this entire approach is not just wrong, but actively harmful to both your business and your humanity?

Listen to explore:

• Why personal brands are a less reliable business strategy than you've been told
• The crucial difference between strategic "authenticity" and genuine human expression — and why only one builds sustainable business success
• The case for coherence over "branding"
• A simple but powerful question to ask before sharing anything that will transform how you show up online

Discover why the most sustainable and effective business strategy isn't about crafting the perfect brand image, but about having the courage to be genuinely, inconveniently, beautifully human.

In this final episode of our 3-part series on overcoming your fear of being cancelled for good, we'll explore why "cancellation" isn't real... and even if it is, it has far less power to hurt you than you think.

In this episode, you'll learn about:

• The vast gap between your loudest critics and those who actually make your business work
• Why critics don't get in the way of your work -- and may sometimes even help your impact
• The key differences between constructive feedback and bad faith attacks -- and how to tell the difference 
• What's really worth fearing (and it's not the opinions of internet strangers)

This episode will give you the shot of permission, relief, and courage to do your most intentional work that you've been waiting for. Because what's inside you matters. 

What if everything you think you know about being "canceled" is wrong?

Your fear of being canceled is based on two common misconceptions about how the world works. Today I'm addressing those misconceptions with evidence that might surprise you.

In this episode:

• Why being "nobody special" is your superpower — the math behind why cancellation attempts fail for most creators
• The attention span problem plaguing internet mobs — why even major controversies have expiration dates measured in days
• The comeback formula hiding in plain sight — what successful recoveries reveal about audience psychology
• Why good intentions aren't just nice-to-have — the practical protection that comes from genuine service 

Ready to stop creating from fear? This is part 2 of 3 in my series on overcoming the fear of being canceled once and for all. Enjoy this episode, and tune in next week.

The biggest threat to your voice isn't the internet mob.... it's YOU!

If you are so afraid of being canceled that you're keeping yourself small, adding 47 disclaimers to every opinion, and editing your every message until it feels nothing like what you really wanted to say...

... let's be clear. You're not being strategic... or professional... or considerate. You're committing slow-motion creative suicide. In other words, you're cancelling yourself before anyone else has a chance to cancel you.

The first step to becoming un-cancellable?

Developing an un-cancellable relationship with yourself. 

Let me show you how.

This is Part 1 of a two-part series on disarming the fear of being cancelled to do your most courageous work. Next week we're getting into the messy reality of what actually happens when you put yourself out there. Tune in again!

Reality check! Most coaching programs will tell you that building a sustainable business is just a matter of mindset, skills, and persistence. 

But the rarely-discussed truth? There are deeper structural barriers at play that make life coaching one of the most challenging ways to earn reliable income.

My brother Billy Seol, a software engineer and coach, breaks down exactly why life coaching businesses face such steep odds, even when coaching itself is transformative.

Listen to learn more about:

• The multiple skill sets required to run a coaching business (and why most other professions only require one)
• Where life coaching fits in economic sector models and what that means for market demand
• How social and financial capital affect your chances of building a sustainable practice
• Why coaching skills can enhance traditional careers more reliably than standalone businesses

Let us be clear: we love coaching, believe in coaching, and our aim is NOT to discourage anyone. Instead, we want to equip you with the information you need to approach this work strategically and sustainably, so that coaching enhances your life rather than draining it.

Having to go back to working a "normal job" means you've failed in your business? Oh hell no. We're thoroughly debunking that dastardly lie in this episode.  

Listen to learn more about:

• The unholy truth about who created "GO ALL IN" culture - and why it was never meant for you
• Why having a "normal job" is your unexpected secret weapon in business-building
• Why most people who have all the time and resources in the world to devote to their businesses actually -- surprisingly -- make the LEAST progress
• Practical strategies for managing your energy and time when you're building a business around other work

If you are seeking a job, or already have a job that supports you as you work on your business, this episode will help you to feel proud of yourself. Because your path is one of wisdom, self-respect, and sharp strategy. 

You've probably been told there's something wrong with you: maybe you're "too sensitive" or "too impractical." Maybe one side of you is full of dreamy ideas, and another side of you is hyper-critical and cynical. 

All of us come with internal contradictions. Most approaches to personal development ask you to "resolve" them... but what if these tensions are meant to be held in creative relationship instead?

In this episode, I'm letting you in on the paradoxes that make me ME. I've asked my longtime mentor Karen Hawkwood to analyze my astrological chart as a live case study of her method. Listen to hear more about:

• How we often woefully misunderstand our own medicine 
• How to broker peace between different parts of yourself that rub against each other
• Why things like internal tension and struggle (which conventional self-development try to get rid of) are actually vitally important 
• How to carry paradox intentionally and skillfully

You'll start recognizing your own patterns in ways that will surprise you, and ultimately liberate you.

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Simone highly recommends!

• Karen's Paradox School is open for enrollment: www.theparadoxschool.com
• Listen to Karen's podcast Human Equals Paradox: https://podcasts.apple.com/ca/podcast/human-equals-paradox/id1793972271
• Hang out with Karen on Instagram: https://www.instagram.com/kjsassypants/

We're living through some intense times. The U.S. may be rapidly turning into a dictatorship. We're watching genocides, famines, and refugee crises unfold in real time, in almost every continent. 

Our message for you?

Do not panic.

And we have really good reasons why you shouldn't.

Listen to this conversation between allyship educator and coach Rashida Bonds and me about how to navigate times of communal crisis. 

Many people have told us it gave them so much hope and encouragement, and we hope it does the same for you, too.

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Hang out with Rashida and me on Instagram.

In this episode, we're talking about the endless quest for 'more, more, and more' growth and how our pursuit of business growth can actually function like an addiction.

Listen to hear more about:

• Why business growth can literally work like an addictive drug — complete with tolerance, withdrawal symptoms, and that never-ending need for a bigger hit
• How you know if you've crossed the line from healthy ambition into something destructive
• The unmet emotional needs that usually drive this whole cycle 
• Practical strategies for getting off the treadmill without abandoning your ambitions entirely

Discover how to break free from the cultural narrative that equates your worth with your output, reconnect with what actually nourishes you, and find the kind of growth that makes you more of who you are instead of less.