If you’ve ever written copy that felt amazing — full of passion, fire, excitement — only to have it land with a dull thud… this episode is for you.

Today Simone breaks down why “I’m so excited!” energy often repels rather than connects, and what to do instead.

You’ll learn:

• The hidden flaw inside passion-driven copy (and why it disconnects you from the person reading)
• How to shift out of your emotional enthusiasm and into your client’s lived experience
• Why your passion is fuel — but not the message
• Real examples of how to transform “I’m passionate about helping ___” into grounded, client-centered language
• The 5-question checklist Simone uses to audit her own copy before publishing
• The simplest form of “market research” (that isn’t corporate, gross, or extractive)
• How to let your passion shine through your work, not through over-excited marketing that confuses your audience

If your writing feels heartfelt but isn’t converting… if people say your posts are “beautiful” but don’t actually buy… this episode will shift the way you think about communication forever.

In this episode, Simone covers:

• The trap of self-centric excitement
• How passion can distort clarity
• The difference between information and value
• Why people hire expertise before enthusiasm
• How to write copy that speaks to their problem, in their language
• When passion becomes a bonus — not the hook

Your passion is sacred and necessary — but your copy needs to center them, not you. When you do, everything becomes clearer, stronger, and more effective.

If you’ve ever scrolled back through your old posts and wanted to disappear into the floor… this episode is for you.

Simone talks about what to do when you're haunted by who you've been on social media: the angry rants, the fake positivity, the performative cool girl era, the MLM hustle days, the silence when it mattered, or just… a version of you that no longer fits. She shares her own evolution online, and why your past does not get to veto your future.

You’ll hear about:

• Why your future owes nothing to your past (and why you don’t need to “get everyone on board” with your changes)
• How to quietly drop old topics, dynamics, and spaces that no longer feel aligned
• A loving reminder that nobody is tracking your every move the way your brain thinks they are
• How showing up as your current self naturally attracts new people who love this version of you
• The radical truth that everyone has been the asshole in someone’s story—and why that doesn’t disqualify you from leadership, love, or visibility
• How extending more grace to your own messiness expands your capacity to love others as they are

This episode is your permission slip to stop letting your old posts, old choices, or old selves sit in the driver’s seat of your business. You’re allowed to grow. You’re allowed to change. And you’re allowed to start showing up today as the person you actually are now.

What if you stopped obsessing over “Is this post going to get me a client?” and started asking, “How much real help am I offering my people?” In this episode, Simone introduces her 10-to-1 Rule of Profitability – the idea that when you consistently put out 10 “units” of true help into the world, about 1 “unit” comes back to you as profit… and how that changes the way you think about marketing, generosity, and boundaries.

This isn’t about being a martyr or giving yourself away for free. It’s about becoming deeply useful in ways that are sustainable for you.

In this episode, you’ll hear about:

• What the 10-to-1 Rule of Profitability actually is (and why the exact math doesn’t matter as much as the mindset)
• The crucial difference between information and real value – with concrete examples for artists, nutritionists, and coaches
• Why hoarding your “best stuff” in the name of protecting your paid offers often backfires
• The shadow side of “giving value”: unpaid emotional labor, especially for women and women of color
• How to tell whether you’re being genuinely generous or quietly abandoning yourself to earn worth or approval
• Reflection questions to help you set loving boundaries that make generosity more possible, not less
• How thinking in 10x value terms can soften your attachment to immediate results and help you play the long game in your business

If you’ve been feeling stuck between “I should give more” and “I am so tired of giving for free,” this episode will help you recalibrate how you think about service, profitability, and your own capacity.

Social media is a mess and a miracle—surveillance capitalism, addictive design, billionaire overlords… and also, real friendships, clients, teachers, and opportunities we wouldn’t have had otherwise.

In this episode, Simone names the complexity and gets practical: if you’ve chosen to use these platforms for your work, these four sneaky sentences might be quietly keeping you stuck, small, and invisible.

In this episode, you’ll hear about:

• The real ethical and political problems with social media (and why Simone still uses it anyway)
• Why saying “I don’t know how to do that” keeps you in permanent beginner limbo
• How “I hate that” often hides simple discomfort and unfamiliarity—not deep values
• The trap of “that’s just not for me” and how aesthetic snobbery can block your growth
• Why “I don’t see the point” is usually code for “I’m scared to try and fail in public”
• How to experiment with new skills on social without betraying your values or burning out

Simone invites you to hold the full moral complexity of these platforms and still let yourself learn, experiment, and be seen—without letting old stories decide what’s possible for your work.

If you’re someone who has chosen to be on social media, but you feel stuck every time you go to post… this one is for you.

Resources & next steps

• Reflect: Which of the four sentences do you say to yourself most often?
• Journal on: “What if I’m wrong about that?” each time it comes up this week.
• Share this episode with a friend who’s creatively blocked by social media but doesn’t actually want to quit it.

In this episode, I'm sharing the Ancestral Business Manifesto — 10 declarations that Dr. Joey Liu and I have created together about building business from ancestral wisdom rather than colonial frameworks.

In this episode, you'll learn about:

• The surprising place your real authority comes from 
• Why "owning" money might be the exact wrong relationship to have with wealth
• The one question that reveals whether your marketing is manipulation or genuine service
• Why staying small and anonymous might actually be a form of hoarding

If you've been looking for permission to build your business differently than mainstream models, this episode is that permission. 

Want to go deeper? Our upcoming course, Ancestral Wealth, is an eight-week intensive where you'll work with these principles in depth, in community, with deep structure and practical application.

Learn more and apply here: https://play.simonegraceseol.com/ancestral-wealth

I want to help create 1,000 millionaires of the Global Majority.

1,000 millionaires is equal to 1 billionaire's wealth... except spread across 1,000 families, 1,000 communities, 1,000 lineages, 1,000 visions.

You're meant to be one of them.

Join me and Dr. Joey Liu for a free 2-hour live class: 7-Figures for Liberation

Learn the entire arc of liberatory wealth — from your first dollar to building infrastructure that outlives you

Wednesday, November 19th (US) / Thursday, November 20th (Asia)

Free. 

For Black, Brown, Indigenous, Arab, Asian, and Pasifika people only.

REGISTER HERE (to access live call and recordings)

My parents built a seven-figure business in Korea starting at age 50, almost completely broke, with zero business experience. And I'm telling their story for the first time.

Listen to hear more about:

• What happened when my parents put their home up as collateral with almost no money left
• The shocking move my mom made with money after a devastating tax penalty — and why it changed everything
• Why the Western obsession with ROI might be costing you longevity (and what to focus on instead)
• How my mom practices the feng shui of money

My sister-collaborator Dr. Joey Liu joins me to unpack this wisdom through Taoist and Buddhist lenses — and we're inviting you to run it through your own ancestral paradigms too. 

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Take the free course Building Post-Capitalist Wealth: https://play.simonegraceseol.com/pcw

Apply for the 8-week course, Ancestral Wealth: https://play.simonegraceseol.com/ancestral-wealth

Capitalism taught you that "generational wealth" is the pinnacle of success. 

But what if that vision is actually a trap designed to keep you stuck?

Your ancestors might be crossing their arms and giving you a side-eye, asking: "Really? Is that all you think you're here for?"

Listen to hear more about:

• How to think at the scale that your ancestors knew (but capitalism made you forget)
• Why whatever you're doing now is a fraction of what you're capable of — and what your ancestors have marked you for
• Questions that will get you thinking at the scale that you're meant for
• How to hold way bigger visions in your mind without collapsing

If something stirs in you as you listen to this — pay attention. That's how you know you're marked for more.

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Take the free course Building Post-Capitalist Wealth: https://play.simonegraceseol.com/pcw

Apply for the 8-week course, Ancestral Wealth: https://play.simonegraceseol.com/ancestral-wealth

You don't have to choose between extractive capitalist pricing and guilt-driven discounts that burn you out.

We offer you a third way: liberatory pricing, which allows your business to thrive as an engine for redistribution.

Listen to hear more about:

• How fear and imposter syndrome masquerade as virtue
• The hidden costs of discount culture and scholarship programs
• The game-changing redefinition of what "accessible" means
• What equity looks like at different business stages: early, intermediate, and mature

Your ancestors dreamed of you being abundantly resourced. May you live into the vision they are holding you in. 

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Take the free course Building Post-Capitalist Wealth: https://play.simonegraceseol.com/pcw

Apply for the 8-week course, Ancestral Wealth: https://play.simonegraceseol.com/ancestral-wealth

In the planning stage my new course, Ancestral Wealth, I told my mom that we'd be selling it for $460. 

Her next words to me were — no joke — "That's an embarrassment." 

Um. Excuse me. What?

What followed was a conversation that cracked my brain open  —  about accessibility, investment, transformation, and the uncomfortable truths I'd been avoiding. 

Listen.

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Ancestral Wealth starts December 9th. 

Applications are open now.

https://play.simonegraceseol.com/ancestral-wealth