What if you stopped obsessing over “Is this post going to get me a client?” and started asking, “How much real help am I offering my people?” In this episode, Simone introduces her 10-to-1 Rule of Profitability – the idea that when you consistently put out 10 “units” of true help into the world, about 1 “unit” comes back to you as profit… and how that changes the way you think about marketing, generosity, and boundaries.

This isn’t about being a martyr or giving yourself away for free. It’s about becoming deeply useful in ways that are sustainable for you.

In this episode, you’ll hear about:

• What the 10-to-1 Rule of Profitability actually is (and why the exact math doesn’t matter as much as the mindset)
• The crucial difference between information and real value – with concrete examples for artists, nutritionists, and coaches
• Why hoarding your “best stuff” in the name of protecting your paid offers often backfires
• The shadow side of “giving value”: unpaid emotional labor, especially for women and women of color
• How to tell whether you’re being genuinely generous or quietly abandoning yourself to earn worth or approval
• Reflection questions to help you set loving boundaries that make generosity more possible, not less
• How thinking in 10x value terms can soften your attachment to immediate results and help you play the long game in your business

If you’ve been feeling stuck between “I should give more” and “I am so tired of giving for free,” this episode will help you recalibrate how you think about service, profitability, and your own capacity.