It's 2026. What does this mean for coaches? 

Is AI coming for our jobs? Is the market oversaturated? Here's what I actually think is going to happen — and what it means for people building practices right now.

Listen to hear more about:

• Why the coaching market isn't going anywhere, but the term "coach" is becoming meaningless as a category
• The bifurcation happening in both coach trainings AND the market itself — and why the middle is getting squeezed from both ends
• What AI will threten, and what it won't
• Why "culturally neutral" coaching is becoming a liability, not an asset

These shifts are already happening. What's your move?