Streamlined Solopreneur: Tips to Help Small Business Owners Grow Without Burnout

Sometimes You Need to Fire Everyone and Start from Scratch with Jordan Eaton


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In a way, the chaotic start to our interview, followed by a calm, cool conversation, is a metaphor for Jordan’s business journey this year. 

See, this isn’t just a story about how to hire good people for your business. It’s a cautionary tale, and proof that running a business is about always learning and adjusting. 

Jordan runs an agency of high-level remote assistants. 

Today, she’s telling us her own trials and tribulations with making what seemed to be the right hiring call but ended up plunging her business into a few chaotic months. 


Don’t worry though, through patience and vigilance, she came out on the other side in a much better position. Plus, in the PRO show, we talk about what she’s doing for me…and why she’s contributed to me potentially leaving Airtable for Notion.


Top Takeaways

  • You need to share your mission with your team early on. This ensures that you’re both aligned on the same values – which will form a stronger bond than a paycheck. 
  • Know when to communicate. Jordan saw that through hiring contractors, they were taking on too much, and as a result, the quality of their work slipped. Clear communication could have prevented the worst outcome for her: loss of clients. 
  • Know when to cut ties. Jordan saw that for her agency, a contractor relationship would not work. So she pivoted and decided to hire full-time employees instead. It took several months to find the right fit, but she’s happy she didn’t rush into the decision. 
  • When you do bring on new employees, make sure to have a rock-solid, hands-on training program. This will allow them to start learning and doing, from day 1.

Show Notes

  • Jordan Eaton

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Streamlined Solopreneur: Tips to Help Small Business Owners Grow Without BurnoutBy Joe Casabona, Business Systems Coach

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