How do you help a brand stay in someone's mind by going through their ears?

Steve Keller is Sonic Strategy Director at Pandora. Pandora has over 60 million active users per month and is worth a few billion dollars. Steve sits in Studio Resonate, a small part of this few-billion-dollar company in Oakland, USA.

At Pandora's Studio Resonate, Steve works with brands on how to appear in people's ears - on and beyond Pandora.

In this interview, we discuss:

- The science of sound

- The key concepts of sonic branding

- How the money works (who gets paid for what) 

You can find Steve here: https://www.linkedin.com/in/stevekeller1/

You can find Resonate Studios here: https://www.pandoraforbrands.com/studio-resonate

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Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com