Fintech One•On•One

Sophia Goldberg, CEO of Ansa, on building a stored value wallet as a service


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Everyone in fintech knows about the Starbucks reloadable wallet. It has become wildly successful for Starbucks, to the extent that they now have over $1.6 billion in balances on these wallets. Now, Starbucks has unique scale that made this kind of tech investment feasible. But I have been wondering for many years why so few corporations have copied Starbucks' lead here. Enter Ansa.

My next guest on the Fintech One-on-One Podcast is Sophia Goldberg, the CEO and Co-Founder of Ansa. They call themselves the "modern stored value platform" and they have created the technology to allow any mid-market or enterprise chain to offer their own branded wallet to their customers. They have the capability to create a wallet that can work in app or online and they have recently rolled out the technology to use their wallets in-store.

In this podcast you will learn:

  • Why Sophia decided to write a book on payments.
  • The founding story of Ansa.
  • What a branded stored-value wallet is exactly.
  • The core value proposition for Ansa's closed-loop payments as a service.
  • Why the Starbucks wallet hasn't been copied by others.
  • The conditions that had to happen for Ansa's offerings to gain traction.
  • How they decided what verticals they wanted to focus on.
  • What is involved in bringing Ansa's tech live for merchants.
  • What it looks like from the consumer side.
  • How Ansa helps drive loyalty for their merchants.
  • How they solved for in-person wallet adoption with Ansa Anywhere.
  • What they learned by having to switch bank partners.
  • How they are driving revenue.
  • What they are doing to get the word out about Ansa.
  • What success will look like.
  • The feedback they are receiving from the end consumers.
  • The ultimate goal for Ansa.

Connect with Fintech One-on-One:

  • Tweet me @PeterRenton
  • Connect with me on LinkedIn
  • Find previous Fintech One-on-One episodes
...more
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Fintech One•On•OneBy Peter Renton

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