Sought After Educator

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In this podcast episode, the host welcomes Jen Kinal, an expert in event planning and community building. They discuss the resurgence of in-person events and their importance in connecting deeply with audiences post-pandemic. Jen shares her extensive experience hosting various events, from small workshops to large conferences, emphasizing the need for clear goals and meticulous planning. They dive into budget considerations, the benefits of intimate vs. larger gatherings, and the vital role of sponsors. Jen also highlights the power of social media in promoting events and creating lasting connections. This episode offers valuable insights for entrepreneurs considering the impact of live events on their businesses.

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Your visuals are saying something... before you even open your mouth.

In this episode, I’m joined by Lyrik Fryer, visual branding expert and founder of WorkPlay Branding, for a behind-the-scenes look at what it really takes to build a brand that looks as powerful as it is. We’re talking about more than just pretty pictures—this is about creating visual assets that convert, tell a story, and position you as the go-to in your space.

We cover:

• Why visuals are your brand’s first impression—and why they matter more than ever in 2025
• How to create brand visuals that hook your audience and fuel your entire marketing strategy
• The difference between headshots and high-converting visual storytelling
• What it actually looks like to craft a visual brand campaign that drives revenue
• When to invest in high-production content vs. when to test with what you have
• How the WorkPlay Method brings brand stories to life—from concept to campaign

We also talk about what’s shifting in content right now, why aesthetic isn’t dead, and how to zig when everyone else is zagging.

🎥 Learn more: workplaybranding.com

📲 DM “BRAND” to @workplaybranding on Instagram to get custom info and next steps

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In this episode, Jodie welcomes Crystal Eva, known as the Systems Queen, to discuss the importance of systems and automations in online education businesses. Crystal passionately argues that systems are essential and can save a lot of time while improving efficiency. They delve into essential systems for course creators, including email marketing, course platforms, and project management tools. Crystal shares her journey from a structured corporate background into entrepreneurship, emphasizing the role of systems in client retention and seamless operation. The episode also explores the integration of AI tools like ChatGPT and Zapier in optimizing workflows, turning mundane tasks into automated processes. Essential insights are provided on how to choose the right platforms to support business growth and deliver exceptional client experiences. Listeners are encouraged to embrace systems and AI to achieve efficiency and creativity in their educational pursuits.

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In this episode, we’re getting into the real foundation of a sustainable business... the kind that supports your creativity instead of stifling it. If you’ve ever felt like your momentum fizzles out the minute life gets busy, this might be why. We’re talking structure. Not just tech tools (although we do talk about those too), but the entire ecosystem that supports how your message, sales, and client experience come together behind the scenes.

Here’s what we cover:

→ Why structure is not the enemy of flow—it's what sustains it

→ How to build backend systems that save you time and improve the client journey

→ The key questions to ask to make sure your sales process actually works

→ What to prioritize first: message, funnel, or content?

→ How to choose software that supports your time and energy

→ Examples of simple automations that free you up to do your best work

→ The mindset shift that changed everything for me

→ The role platforms like Kajabi and Flowdesk play in simplifying your business

→ Why structure needs to come before the scale

This episode is part one of a mini-series breaking down the foundational pieces of a sought-after business. Want me to keep going and dive into the content and brand structure too? DM me over on Instagram and let me know what you want to hear next.

Mentioned in this episode:

→ Kajabi (3-month Pro trial for $99 now available!)

→ Riverside for podcast recordings

→ Calendly for streamlining scheduling

You're showing up, you're checking all the boxes, but for some reason... your offer just isn’t selling. In this episode, I’m walking you through exactly how to identify where your funnel is falling flat—and how to fix it. We’ll talk about how to audit your marketing strategy whether you're just starting out or you've been in the game for years. I’ll share a client case study where one small change completely shifted her results, and how you can apply the same thinking to your own business.

What we cover in this episode:

→ How to find and fix the bottlenecks in your funnel

→ The difference between a messaging problem and a traffic problem

→ Why “just adding more” isn’t always the answer

→ How to assess whether your sales page is doing its job

→ What to do when you’re not booking clients despite consistent content

→ A breakdown of one client funnel that 10x’d sales with a simple shift

→ How to avoid reactive marketing and make strategic changes that convert

→ The most common mistakes creatives make when trying to sell their offers

→ How to use your brand voice consistently across your entire funnel

→ The mindset shift you need if your last launch didn’t go as planned

This episode is a must-listen if:

✓ You’ve launched something that didn’t convert and want to understand why

✓ You’re doing all the “right” things but not seeing results

✓ You’re tired of guessing and want a real strategy

✓ You want to become more intentional and effective with your marketing

Links + Resources:

Check out my free PRIVATE podcast The Content Edit

Join Sought After Educator

Want more help refining your messaging or funnel strategy? Come hang out on IG @jodiebrown.co or check out my programs at www.jodiebrown.ca.

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In this episode, we explore the essentials of visual branding with creative director and branding expert Nicole Nixon. The discussion covers the development of a brand identity that is both authentic and attention-grabbing. We delve into strategies, structure, and daily practices that elevate a brand, cutting through a cluttered market. This conversation is a must for educators, service providers, and anyone building their first offer, offering insights to blend authenticity with premium appeal beyond basic templates and fonts.

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In this episode, Katrina Owens, founder of Knockout Directive, joins the show to discuss the power of personal branding and public relations (PR) for business owners. Katrina shares her journey from building a faceless agency to focusing on her personal brand, detailing how this transition made her marketing efforts more effective and rewarding. She emphasizes the importance of understanding PR and personal branding, rather than outsourcing it without comprehension. The conversation covers strategies for integrating PR with social media, the significance of having a strong brand before leveraging PR, and how brand awareness and authority contribute to business growth. Katrina also provides actionable advice on securing PR placements, collaborating for early-stage PR, and using speaking engagements as a marketing strategy. For those aspiring to become professional speakers, she details the steps required to make speaking a significant revenue stream. Tune in for practical tips and insights on elevating your personal brand through PR, content creation, and speaking engagements.

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In this episode of the Visionary Rising Podcast, the host welcomes Jamar Diggs, a YouTube consultant and expert, to discuss using YouTube as a powerful tool for growing a business. They dive into the hunger for longer-form content, the importance of strategy over mere content repurposing, and how YouTube can enhance business visibility and discoverability. Jamar shares his approach to creating low-lift yet effective YouTube content, outlining a framework involving anchor videos, shifting perspectives, combating objections, and personal or client stories. He also highlights the synergy between podcasts and YouTube in building audience engagement. The episode concludes with actionable steps listeners can take to begin leveraging YouTube for lead generation.

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In this episode of the Visionary Rising podcast, we dive deep into SEO with Kelly Ryan from Kelly Ryan Co. Kelly shares her journey into the world of SEO and provides listeners with actionable insights on keyword research, the importance of long-form content like blogging, proper utilization of website headings, and the impact of site speed on SEO. She also discusses the benefits and best practices of embedding YouTube videos and utilizing Pinterest for increased site traffic. Whether you are looking to refresh your SEO strategy or just getting started, this episode is packed with valuable tips and tools like Uber Suggest, Google PageSpeed Insights, and Google Analytics to track your SEO success.