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In this episode of the Visionary Rising Podcast, the host and guest Harriet Evans discuss the critical aspect of client onboarding for business owners in 2025. Harriet, a client experience and systems strategist, shares her journey from being a virtual assistant to focusing on Dubsado and ClickUp to help businesses streamline their onboarding and client management processes. They cover the importance of setting the right tone at the start of a client relationship, common mistakes to avoid, the benefits of automation, and the role of project management tools in enhancing both the client and business owner experience. Harriet emphasizes the growing trend of creating an immersive and themed experience for clients from onboarding through offboarding, providing practical advice for businesses to implement these strategies

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In this episode of the Visionary Rising Podcast, the host and guest Kelly Ryan, a brand and website designer, discuss the importance of incorporating personal style into personal and business branding. They cover various topics including how personal style influences brand perception, the planning of a brand photo shoot, and the significance of visual branding elements like colors, fonts, and logos. Kelly shares tangible tips on balancing personal style with audience expectations, how to avoid common visual branding mistakes, and the importance of consistency across all touchpoints. The conversation also delves into the role of audience connection and relatability in marketing success.

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In this episode, the host welcomes back branding expert Michelle Knight of Brandmerry. Together, they discuss the importance of setting up foundational branding pieces to attract clients, and the sustainability of a personal brand. Michelle outlines her four-part framework for branding, which includes authenticity, understanding the ideal customer, clear messaging, and emotionally resonant branding. They also explore content strategies, such as leveraging SEO, YouTube, and Pinterest, and the value of PR for visibility. Michelle shares insights on what she would do differently if she were starting her business today, and highlights the significance of evergreen content for long-term success. The episode is packed with actionable advice for entrepreneurs looking to pivot or refine their brand strategy.

- Welcome and Introduction

- Michelle Knight's Background

- Foundational Branding Framework

- Branding Phase 1: Storytelling and Niche

- Branding Phase 2: Ideal Customer

- Branding Phase 3: Messaging

- Branding Phase 4: Offers and Alignment

- Building Community and SEO

- Content Creation and Strategy

- Lessons Learned and Final Thoughts

- Where to Find Michelle Knight

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In this episode, I sit down with Kwadwo, a Facebook and Instagram ads expert who went from boosting posts the wrong way to mastering ad strategy for course creators and coaches. We talk about his journey from China to Mexico to launching a thriving online business — an inspiring story of resilience and reinvention.

Here’s what we cover:

• How Kwadwo built his ads business after a major life shake-up
• The biggest mistake most entrepreneurs make with Facebook & Instagram ads
• How to know if your business is actually ready to start running ads
• The essential math behind running profitable ad campaigns
• Why "boosting posts" is a waste of money (and what to do instead)
• The difference between list-building ads vs. direct sales ads
• When and how to use retargeting to increase conversions
• Why podcasts make a killer lead magnet (and how to run ads to them)
• The "Olympic Gold" testing strategy that slashes your cost per lead
• Should you be using ManyChat with your ads? Here’s what you need to know

Kwadwo also shares an exclusive offer for my listeners—a $1 access to his Ad Testing Cheat Code, where you can look over his shoulder and learn exactly how to test and optimize your ads like a pro!

Resources & Links Mentioned:

Apple Podcast link for The Art of Online Business

• Ad Testing Cheat Code Offer
• Listen to "The Art of Online Business" podcast
• Connect with Kwadwo on Instagram

If you’re ready to make smarter ad decisions and stop throwing money into the Meta void, this episode is packed with insights to help you level up. Tune in now and let’s grow your business the right way!

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In this episode of the Visionary Rising Podcast, host Jodie sits down with Ceels Lockley to discuss the intricate art of designing compelling offers and offer suites in the evolving landscape of online business. Ceels shares her journey from digital marketing to becoming a specialist in offer strategy, and offers practical insights on the importance of creating strategic, buyer-journey-aligned offers. They delve into common mistakes, such as pricing challenges and strategic offer creation, and highlight the necessity of refining existing offers before branching out into new ones. This episode provides tangible examples for both service providers and educators, making it a must-listen for anyone looking to enhance their offer development and marketing strategies moving into 2025.

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In this episode, the speaker reflects on their business journey from 2023 to 2025, outlining major milestones, challenges, and pivotal moments. They recount the initial transition from a hairstylist to an educator and online business owner, highlighting the success of various programs like the Beauty Biz Brand Academy. They detail their experiences teaching in-person classes, launching group coaching programs, and hosting successful retreats. Despite the rewarding experiences, 2024 presented substantial personal and professional challenges, prompting significant reflections and decisions, including retiring the Beauty Biz Brand Academy to focus on mentoring educators. The episode emphasizes the importance of giving oneself space to gain clarity, balancing intuition with logical planning, and the impact of transformational experiences like retreats. As they enter 2025, they express confidence and alignment in their current business trajectory, encouraging listeners navigating similar transitions to seek support and allow time for clarity to unfold.

00:00 Reflecting on a Year of Transformation

00:38 Kicking Off 2025 with Exciting Business Ventures

01:34 Journey from Hairstylist to Educator

02:50 Building the Foundations of an Online Business

05:24 Launching Group Coaching Programs

08:41 Expanding and Collaborating in 2021

14:10 Balancing Multiple Business Ventures

15:27 The Birth of Escape to Elevate Retreat

26:05 Challenges and Growth in 2024

34:09 Stepping into 2025 with Confidence

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In this episode, the host welcomes Louise Henry, an experienced online business entrepreneur, to discuss various aspects of launching, creating automated offers, and maintaining live offers. Louise shares her journey from starting her first business selling custom name necklaces to transitioning into running a fully digital coaching and course business. The conversation covers essential topics such as the evolution of the online space, adapting to changes since 2020, strategic lead generation, and maintaining a strong personal connection with clients. Louise also offers practical advice on crafting high-quality digital products and utilizing platforms like YouTube and Facebook ads for consistent lead flow. This episode provides valuable insights for anyone looking to build or scale their online business while maintaining personal fulfillment and flexibility.

00:00 Welcome and Introduction

00:29 Louise's Journey into the Online Space

02:32 The Appeal of Time and Location Freedom

03:45 Navigating Ups and Downs in Online Business

05:43 Adapting Strategies for Success

09:22 The Importance of Fundamentals

17:54 Balancing Work and Personal Life

23:27 Effective Lead Generation Strategies for 2025

29:14 Building an Ideal Offer Ecosystem

34:10 Conclusion and Where to Find More

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Welcome to Visionary Rising! Today, I’m chatting with Harley, an entrepreneur who has successfully leveraged TikTok to grow her audience, build brand authority, and generate consistent passive income. Whether you’re an educator, online entrepreneur, or content creator, Harley’s insights into content creation, audience growth, and monetization are invaluable.

Here’s what we cover:

• Harley’s journey from curiosity about TikTok to making $20,000 in a single year through TikTok Shop.
• The difference between content that sells services and content that sells products—and how to master both.
• How to create engaging and value-packed content using foundational marketing principles.
• The importance of curiosity and experimentation when navigating new platforms or revenue streams.
• Practical tips for repurposing TikTok content on Instagram and YouTube to reach new audiences.
• How smaller creators can still land brand deals and UGC opportunities without a massive following.

Harley’s experience shows that with the right strategies, you can successfully adapt and thrive, even in an ever-changing social media landscape.

Follow Harley on Instagram: @harleydoeshair_

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In this episode of the Visionary Rising Podcast, we discuss the crucial concept of market sophistication and its impact on modern marketing strategies. We delve into how businesses must adapt to the evolving expectations of a more discerning audience by being specific, detail-oriented, and results-focused. Using the analogy of chocolate bars, we illustrate the need for differentiation in a crowded market. Listeners are given an action plan to refine their messaging and better communicate their unique value proposition, focusing on the outcomes and aspirations of their ideal clients. This episode provides actionable insights to help business owners stand out and truly connect with their target audience.

00:00 Introduction to Effective Marketing

00:50 Understanding Market Sophistication

01:15 The Chocolate Bar Analogy

03:02 Differentiating Your Brand

04:24 Action Plan for Marketing Success

06:16 Final Thoughts and Next Steps

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In this episode, the host sits down with a seasoned entrepreneur who has mastered the transition from live launching to evergreen funnels. They discuss the evolution of her business, the significant differences between live launching and evergreen models, and common misconceptions about launching. The guest shares her journey from starting a social media management business to making her first million with an evergreen course. Key insights include why live launch strategies don't translate directly to evergreen funnels, the importance of specific promises in digital courses, and advice on delivering live support while maintaining an evergreen model. The episode concludes with actionable tips for course creators moving into 2025 and a reminder to stay committed and adaptive in their strategies.

00:00 Introduction and Guest Welcome

00:22 Journey to Evergreen: From Launching to Evergreen Funnels

01:57 Creating and Evolving Online Courses

12:13 Live Launching vs. Evergreen: Key Differences

15:21 Evergreen Funnel Strategies and Best Practices

20:20 Market Sophistication and Positioning

24:30 Are You Ready for an Evergreen Funnel?

27:42 Conclusion and Final Thoughts