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In this episode, I sit down with Kwadwo, a Facebook and Instagram ads expert who went from boosting posts the wrong way to mastering ad strategy for course creators and coaches. We talk about his journey from China to Mexico to launching a thriving online business — an inspiring story of resilience and reinvention.

Here’s what we cover:

• How Kwadwo built his ads business after a major life shake-up
• The biggest mistake most entrepreneurs make with Facebook & Instagram ads
• How to know if your business is actually ready to start running ads
• The essential math behind running profitable ad campaigns
• Why "boosting posts" is a waste of money (and what to do instead)
• The difference between list-building ads vs. direct sales ads
• When and how to use retargeting to increase conversions
• Why podcasts make a killer lead magnet (and how to run ads to them)
• The "Olympic Gold" testing strategy that slashes your cost per lead
• Should you be using ManyChat with your ads? Here’s what you need to know

Kwadwo also shares an exclusive offer for my listeners—a $1 access to his Ad Testing Cheat Code, where you can look over his shoulder and learn exactly how to test and optimize your ads like a pro!

Resources & Links Mentioned:

Apple Podcast link for The Art of Online Business

• Ad Testing Cheat Code Offer
• Listen to "The Art of Online Business" podcast
• Connect with Kwadwo on Instagram

If you’re ready to make smarter ad decisions and stop throwing money into the Meta void, this episode is packed with insights to help you level up. Tune in now and let’s grow your business the right way!