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In this episode, the host welcomes back branding expert Michelle Knight of Brandmerry. Together, they discuss the importance of setting up foundational branding pieces to attract clients, and the sustainability of a personal brand. Michelle outlines her four-part framework for branding, which includes authenticity, understanding the ideal customer, clear messaging, and emotionally resonant branding. They also explore content strategies, such as leveraging SEO, YouTube, and Pinterest, and the value of PR for visibility. Michelle shares insights on what she would do differently if she were starting her business today, and highlights the significance of evergreen content for long-term success. The episode is packed with actionable advice for entrepreneurs looking to pivot or refine their brand strategy.

- Welcome and Introduction

- Michelle Knight's Background

- Foundational Branding Framework

- Branding Phase 1: Storytelling and Niche

- Branding Phase 2: Ideal Customer

- Branding Phase 3: Messaging

- Branding Phase 4: Offers and Alignment

- Building Community and SEO

- Content Creation and Strategy

- Lessons Learned and Final Thoughts

- Where to Find Michelle Knight