Say hi to Jodie on Instagram

Check out Jodie’s website

Follow the Visionary Rising on Instagram

In this episode, I sit down with Kwadwo, a Facebook and Instagram ads expert who went from boosting posts the wrong way to mastering ad strategy for course creators and coaches. We talk about his journey from China to Mexico to launching a thriving online business — an inspiring story of resilience and reinvention.

Here’s what we cover:

• How Kwadwo built his ads business after a major life shake-up
• The biggest mistake most entrepreneurs make with Facebook & Instagram ads
• How to know if your business is actually ready to start running ads
• The essential math behind running profitable ad campaigns
• Why "boosting posts" is a waste of money (and what to do instead)
• The difference between list-building ads vs. direct sales ads
• When and how to use retargeting to increase conversions
• Why podcasts make a killer lead magnet (and how to run ads to them)
• The "Olympic Gold" testing strategy that slashes your cost per lead
• Should you be using ManyChat with your ads? Here’s what you need to know

Kwadwo also shares an exclusive offer for my listeners—a $1 access to his Ad Testing Cheat Code, where you can look over his shoulder and learn exactly how to test and optimize your ads like a pro!

Resources & Links Mentioned:

Apple Podcast link for The Art of Online Business

• Ad Testing Cheat Code Offer
• Listen to "The Art of Online Business" podcast
• Connect with Kwadwo on Instagram

If you’re ready to make smarter ad decisions and stop throwing money into the Meta void, this episode is packed with insights to help you level up. Tune in now and let’s grow your business the right way!

Say hi to Jodie on Instagram

Check out Jodie’s website

Follow the Visionary Rising on Instagram

In this episode of the Visionary Rising Podcast, host Jodie sits down with Ceels Lockley to discuss the intricate art of designing compelling offers and offer suites in the evolving landscape of online business. Ceels shares her journey from digital marketing to becoming a specialist in offer strategy, and offers practical insights on the importance of creating strategic, buyer-journey-aligned offers. They delve into common mistakes, such as pricing challenges and strategic offer creation, and highlight the necessity of refining existing offers before branching out into new ones. This episode provides tangible examples for both service providers and educators, making it a must-listen for anyone looking to enhance their offer development and marketing strategies moving into 2025.

Say hi to Jodie on Instagram

Check out Jodie’s website

Follow the Visionary Rising on Instagram

In this episode, the speaker reflects on their business journey from 2023 to 2025, outlining major milestones, challenges, and pivotal moments. They recount the initial transition from a hairstylist to an educator and online business owner, highlighting the success of various programs like the Beauty Biz Brand Academy. They detail their experiences teaching in-person classes, launching group coaching programs, and hosting successful retreats. Despite the rewarding experiences, 2024 presented substantial personal and professional challenges, prompting significant reflections and decisions, including retiring the Beauty Biz Brand Academy to focus on mentoring educators. The episode emphasizes the importance of giving oneself space to gain clarity, balancing intuition with logical planning, and the impact of transformational experiences like retreats. As they enter 2025, they express confidence and alignment in their current business trajectory, encouraging listeners navigating similar transitions to seek support and allow time for clarity to unfold.

00:00 Reflecting on a Year of Transformation

00:38 Kicking Off 2025 with Exciting Business Ventures

01:34 Journey from Hairstylist to Educator

02:50 Building the Foundations of an Online Business

05:24 Launching Group Coaching Programs

08:41 Expanding and Collaborating in 2021

14:10 Balancing Multiple Business Ventures

15:27 The Birth of Escape to Elevate Retreat

26:05 Challenges and Growth in 2024

34:09 Stepping into 2025 with Confidence

Say hi to Jodie on Instagram

Check out Jodie’s website

Follow the Visionary Rising on Instagram

In this episode, the host welcomes Louise Henry, an experienced online business entrepreneur, to discuss various aspects of launching, creating automated offers, and maintaining live offers. Louise shares her journey from starting her first business selling custom name necklaces to transitioning into running a fully digital coaching and course business. The conversation covers essential topics such as the evolution of the online space, adapting to changes since 2020, strategic lead generation, and maintaining a strong personal connection with clients. Louise also offers practical advice on crafting high-quality digital products and utilizing platforms like YouTube and Facebook ads for consistent lead flow. This episode provides valuable insights for anyone looking to build or scale their online business while maintaining personal fulfillment and flexibility.

00:00 Welcome and Introduction

00:29 Louise's Journey into the Online Space

02:32 The Appeal of Time and Location Freedom

03:45 Navigating Ups and Downs in Online Business

05:43 Adapting Strategies for Success

09:22 The Importance of Fundamentals

17:54 Balancing Work and Personal Life

23:27 Effective Lead Generation Strategies for 2025

29:14 Building an Ideal Offer Ecosystem

34:10 Conclusion and Where to Find More

Say hi to Jodie on Instagram

Check out Jodie’s website

Follow the Visionary Rising on Instagram

Welcome to Visionary Rising! Today, I’m chatting with Harley, an entrepreneur who has successfully leveraged TikTok to grow her audience, build brand authority, and generate consistent passive income. Whether you’re an educator, online entrepreneur, or content creator, Harley’s insights into content creation, audience growth, and monetization are invaluable.

Here’s what we cover:

• Harley’s journey from curiosity about TikTok to making $20,000 in a single year through TikTok Shop.
• The difference between content that sells services and content that sells products—and how to master both.
• How to create engaging and value-packed content using foundational marketing principles.
• The importance of curiosity and experimentation when navigating new platforms or revenue streams.
• Practical tips for repurposing TikTok content on Instagram and YouTube to reach new audiences.
• How smaller creators can still land brand deals and UGC opportunities without a massive following.

Harley’s experience shows that with the right strategies, you can successfully adapt and thrive, even in an ever-changing social media landscape.

Follow Harley on Instagram: @harleydoeshair_

Say hi to Jodie on Instagram

Check out Jodie’s website

Follow the Visionary Rising on Instagram

In this episode of the Visionary Rising Podcast, we discuss the crucial concept of market sophistication and its impact on modern marketing strategies. We delve into how businesses must adapt to the evolving expectations of a more discerning audience by being specific, detail-oriented, and results-focused. Using the analogy of chocolate bars, we illustrate the need for differentiation in a crowded market. Listeners are given an action plan to refine their messaging and better communicate their unique value proposition, focusing on the outcomes and aspirations of their ideal clients. This episode provides actionable insights to help business owners stand out and truly connect with their target audience.

00:00 Introduction to Effective Marketing

00:50 Understanding Market Sophistication

01:15 The Chocolate Bar Analogy

03:02 Differentiating Your Brand

04:24 Action Plan for Marketing Success

06:16 Final Thoughts and Next Steps

Say hi to Jodie on Instagram

Check out Jodie’s website

Follow the Visionary Rising on Instagram

In this episode, the host sits down with a seasoned entrepreneur who has mastered the transition from live launching to evergreen funnels. They discuss the evolution of her business, the significant differences between live launching and evergreen models, and common misconceptions about launching. The guest shares her journey from starting a social media management business to making her first million with an evergreen course. Key insights include why live launch strategies don't translate directly to evergreen funnels, the importance of specific promises in digital courses, and advice on delivering live support while maintaining an evergreen model. The episode concludes with actionable tips for course creators moving into 2025 and a reminder to stay committed and adaptive in their strategies.

00:00 Introduction and Guest Welcome

00:22 Journey to Evergreen: From Launching to Evergreen Funnels

01:57 Creating and Evolving Online Courses

12:13 Live Launching vs. Evergreen: Key Differences

15:21 Evergreen Funnel Strategies and Best Practices

20:20 Market Sophistication and Positioning

24:30 Are You Ready for an Evergreen Funnel?

27:42 Conclusion and Final Thoughts

Say hi to Jodie on Instagram

Check out Jodie’s website

Follow the Visionary Rising on Instagram

In this episode of the Visionary Rising Podcast, Jodi Brown discusses 12 actionable micro tweaks to elevate your Instagram content strategy moving into 2025. From adding readable text captions to your reels, refining hooks, using high-quality B-roll, to creating content series and revisiting your Canva templates, these tips are designed to enhance engagement and connection with your audience. Jodi also provides a step-by-step method for creating a week’s worth of content without generating anything new, leveraging your top-performing posts for maximum impact. Tune in to discover how small changes can lead to significant results in your Instagram marketing efforts.

00:00 Add Text Captions for Better Engagement

02:10 Hook Your Audience from the Start

03:49 Simple Tweaks for High-Quality Content

04:47 Refine Your Hooks for Maximum Impact

05:50 Break Up Your Text for Better Readability

06:05 Use Multiple Clips in B Roll Reels

06:24 Focus on Specific Topics in Posts

06:50 Create a Content Series for Complex Topics

07:11 Scrap Stock Photos and Create Your Own

08:42 Revisit Canva Templates for Consistency

09:02 Analyze Top Performing Content

10:01 Create a Week's Worth of Content Easily

13:54 Conclusion and Final Tips

Say hi to Jodie on Instagram

Check out Jodie’s website

Follow the Visionary Rising on Instagram

 Today on The Visionary Rising, I’m joined by Alyssa Lang, the powerhouse behind Workflow Queen and Magnetic Profits, to dive into one of the most important conversations for online entrepreneurs: managing inconsistent income, scaling with smart systems, and building financial resilience.

Whether you’re navigating the ups and downs of launches, wondering how to create sustainable revenue, or trying to figure out how to step back and let your business run without you, this episode is packed with golden nuggets. Alyssa shares her journey—from launching her first course that didn’t sell to running multiple six-figure businesses—and gives actionable strategies to help you stabilize cash flow, optimize profit margins, and embrace the evolution of your business.

We also talk about:

Why profit matters more than revenue—and how to keep more of what you earn.

The power of snackable offers (and why they’re the key to cash flow consistency).

What to do when a launch doesn’t go as planned.

How to shift into evergreen strategies that support your bottom line.

The mindset and resilience you need to thrive through the highs and lows of entrepreneurship

This one’s a masterclass in systems, money, and business growth, so grab your notebook and tune in!

Links Mentioned:

Follow Alyssa on Instagram: @MagneticProfits

Learn more about Alyssa’s services and free resources: magneticprofits.com

Ellen Yin’s "Paid to Create" method (resource discussed during the episode): cubicletoceo.co

The Big Leap (book recommendation): Find it here

Connect with Me:

Follow me on Instagram: @hairbyhunty

Learn more about my work: jodiebrown.ca

If you loved this episode, don’t forget to:

Subscribe to The Visionary Rising podcast so you never miss an episode.

Leave a review—it helps so much!

Say hi to Jodie on Instagram

Check out Jodie’s website

Follow the Visionary Rising on Instagram

In this episode, Jodie interviews globally renowned educator Chris Moody about the evolving landscape of education, particularly in the beauty industry. They discuss the importance of engaging learners, overcoming imposter syndrome, and focusing on deep, rather than wide, teaching. Chris shares his journey from hairstylist to top educator, emphasizing the value of experiential learning and the future of hybrid education. Key takeaways include the significance of delivering impactful education, the difference between teaching and exhibiting, and the potential of integrating technology in learning environments.

00:00 Introduction and Greetings

00:06 Diving into Education and Attention Spans

01:08 Chris's Journey into Education

03:34 Key Insights on Effective Teaching

05:50 Common Mistakes in Education

10:30 Branded vs. Independent Education

21:52 Engaging Learners Effectively

28:07 Future Trends in Education

30:02 Conclusion and Farewell