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In this episode, we explore the essentials of visual branding with creative director and branding expert Nicole Nixon. The discussion covers the development of a brand identity that is both authentic and attention-grabbing. We delve into strategies, structure, and daily practices that elevate a brand, cutting through a cluttered market. This conversation is a must for educators, service providers, and anyone building their first offer, offering insights to blend authenticity with premium appeal beyond basic templates and fonts.

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In this episode, Katrina Owens, founder of Knockout Directive, joins the show to discuss the power of personal branding and public relations (PR) for business owners. Katrina shares her journey from building a faceless agency to focusing on her personal brand, detailing how this transition made her marketing efforts more effective and rewarding. She emphasizes the importance of understanding PR and personal branding, rather than outsourcing it without comprehension. The conversation covers strategies for integrating PR with social media, the significance of having a strong brand before leveraging PR, and how brand awareness and authority contribute to business growth. Katrina also provides actionable advice on securing PR placements, collaborating for early-stage PR, and using speaking engagements as a marketing strategy. For those aspiring to become professional speakers, she details the steps required to make speaking a significant revenue stream. Tune in for practical tips and insights on elevating your personal brand through PR, content creation, and speaking engagements.

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In this episode of the Visionary Rising Podcast, the host welcomes Jamar Diggs, a YouTube consultant and expert, to discuss using YouTube as a powerful tool for growing a business. They dive into the hunger for longer-form content, the importance of strategy over mere content repurposing, and how YouTube can enhance business visibility and discoverability. Jamar shares his approach to creating low-lift yet effective YouTube content, outlining a framework involving anchor videos, shifting perspectives, combating objections, and personal or client stories. He also highlights the synergy between podcasts and YouTube in building audience engagement. The episode concludes with actionable steps listeners can take to begin leveraging YouTube for lead generation.

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In this episode of the Visionary Rising podcast, we dive deep into SEO with Kelly Ryan from Kelly Ryan Co. Kelly shares her journey into the world of SEO and provides listeners with actionable insights on keyword research, the importance of long-form content like blogging, proper utilization of website headings, and the impact of site speed on SEO. She also discusses the benefits and best practices of embedding YouTube videos and utilizing Pinterest for increased site traffic. Whether you are looking to refresh your SEO strategy or just getting started, this episode is packed with valuable tips and tools like Uber Suggest, Google PageSpeed Insights, and Google Analytics to track your SEO success.

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In this episode of the Visionary Rising Podcast, the host and guest Harriet Evans discuss the critical aspect of client onboarding for business owners in 2025. Harriet, a client experience and systems strategist, shares her journey from being a virtual assistant to focusing on Dubsado and ClickUp to help businesses streamline their onboarding and client management processes. They cover the importance of setting the right tone at the start of a client relationship, common mistakes to avoid, the benefits of automation, and the role of project management tools in enhancing both the client and business owner experience. Harriet emphasizes the growing trend of creating an immersive and themed experience for clients from onboarding through offboarding, providing practical advice for businesses to implement these strategies

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In this episode of the Visionary Rising Podcast, the host and guest Kelly Ryan, a brand and website designer, discuss the importance of incorporating personal style into personal and business branding. They cover various topics including how personal style influences brand perception, the planning of a brand photo shoot, and the significance of visual branding elements like colors, fonts, and logos. Kelly shares tangible tips on balancing personal style with audience expectations, how to avoid common visual branding mistakes, and the importance of consistency across all touchpoints. The conversation also delves into the role of audience connection and relatability in marketing success.

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In this episode, the host welcomes back branding expert Michelle Knight of Brandmerry. Together, they discuss the importance of setting up foundational branding pieces to attract clients, and the sustainability of a personal brand. Michelle outlines her four-part framework for branding, which includes authenticity, understanding the ideal customer, clear messaging, and emotionally resonant branding. They also explore content strategies, such as leveraging SEO, YouTube, and Pinterest, and the value of PR for visibility. Michelle shares insights on what she would do differently if she were starting her business today, and highlights the significance of evergreen content for long-term success. The episode is packed with actionable advice for entrepreneurs looking to pivot or refine their brand strategy.

- Welcome and Introduction

- Michelle Knight's Background

- Foundational Branding Framework

- Branding Phase 1: Storytelling and Niche

- Branding Phase 2: Ideal Customer

- Branding Phase 3: Messaging

- Branding Phase 4: Offers and Alignment

- Building Community and SEO

- Content Creation and Strategy

- Lessons Learned and Final Thoughts

- Where to Find Michelle Knight

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In this episode, I sit down with Kwadwo, a Facebook and Instagram ads expert who went from boosting posts the wrong way to mastering ad strategy for course creators and coaches. We talk about his journey from China to Mexico to launching a thriving online business — an inspiring story of resilience and reinvention.

Here’s what we cover:

• How Kwadwo built his ads business after a major life shake-up
• The biggest mistake most entrepreneurs make with Facebook & Instagram ads
• How to know if your business is actually ready to start running ads
• The essential math behind running profitable ad campaigns
• Why "boosting posts" is a waste of money (and what to do instead)
• The difference between list-building ads vs. direct sales ads
• When and how to use retargeting to increase conversions
• Why podcasts make a killer lead magnet (and how to run ads to them)
• The "Olympic Gold" testing strategy that slashes your cost per lead
• Should you be using ManyChat with your ads? Here’s what you need to know

Kwadwo also shares an exclusive offer for my listeners—a $1 access to his Ad Testing Cheat Code, where you can look over his shoulder and learn exactly how to test and optimize your ads like a pro!

Resources & Links Mentioned:

Apple Podcast link for The Art of Online Business

• Ad Testing Cheat Code Offer
• Listen to "The Art of Online Business" podcast
• Connect with Kwadwo on Instagram

If you’re ready to make smarter ad decisions and stop throwing money into the Meta void, this episode is packed with insights to help you level up. Tune in now and let’s grow your business the right way!

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In this episode of the Visionary Rising Podcast, host Jodie sits down with Ceels Lockley to discuss the intricate art of designing compelling offers and offer suites in the evolving landscape of online business. Ceels shares her journey from digital marketing to becoming a specialist in offer strategy, and offers practical insights on the importance of creating strategic, buyer-journey-aligned offers. They delve into common mistakes, such as pricing challenges and strategic offer creation, and highlight the necessity of refining existing offers before branching out into new ones. This episode provides tangible examples for both service providers and educators, making it a must-listen for anyone looking to enhance their offer development and marketing strategies moving into 2025.

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In this episode, the speaker reflects on their business journey from 2023 to 2025, outlining major milestones, challenges, and pivotal moments. They recount the initial transition from a hairstylist to an educator and online business owner, highlighting the success of various programs like the Beauty Biz Brand Academy. They detail their experiences teaching in-person classes, launching group coaching programs, and hosting successful retreats. Despite the rewarding experiences, 2024 presented substantial personal and professional challenges, prompting significant reflections and decisions, including retiring the Beauty Biz Brand Academy to focus on mentoring educators. The episode emphasizes the importance of giving oneself space to gain clarity, balancing intuition with logical planning, and the impact of transformational experiences like retreats. As they enter 2025, they express confidence and alignment in their current business trajectory, encouraging listeners navigating similar transitions to seek support and allow time for clarity to unfold.

00:00 Reflecting on a Year of Transformation

00:38 Kicking Off 2025 with Exciting Business Ventures

01:34 Journey from Hairstylist to Educator

02:50 Building the Foundations of an Online Business

05:24 Launching Group Coaching Programs

08:41 Expanding and Collaborating in 2021

14:10 Balancing Multiple Business Ventures

15:27 The Birth of Escape to Elevate Retreat

26:05 Challenges and Growth in 2024

34:09 Stepping into 2025 with Confidence