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In this episode of the Visionary Rising Podcast, Jodi Brown discusses 12 actionable micro tweaks to elevate your Instagram content strategy moving into 2025. From adding readable text captions to your reels, refining hooks, using high-quality B-roll, to creating content series and revisiting your Canva templates, these tips are designed to enhance engagement and connection with your audience. Jodi also provides a step-by-step method for creating a week’s worth of content without generating anything new, leveraging your top-performing posts for maximum impact. Tune in to discover how small changes can lead to significant results in your Instagram marketing efforts.

00:00 Add Text Captions for Better Engagement

02:10 Hook Your Audience from the Start

03:49 Simple Tweaks for High-Quality Content

04:47 Refine Your Hooks for Maximum Impact

05:50 Break Up Your Text for Better Readability

06:05 Use Multiple Clips in B Roll Reels

06:24 Focus on Specific Topics in Posts

06:50 Create a Content Series for Complex Topics

07:11 Scrap Stock Photos and Create Your Own

08:42 Revisit Canva Templates for Consistency

09:02 Analyze Top Performing Content

10:01 Create a Week's Worth of Content Easily

13:54 Conclusion and Final Tips

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 Today on The Visionary Rising, I’m joined by Alyssa Lang, the powerhouse behind Workflow Queen and Magnetic Profits, to dive into one of the most important conversations for online entrepreneurs: managing inconsistent income, scaling with smart systems, and building financial resilience.

Whether you’re navigating the ups and downs of launches, wondering how to create sustainable revenue, or trying to figure out how to step back and let your business run without you, this episode is packed with golden nuggets. Alyssa shares her journey—from launching her first course that didn’t sell to running multiple six-figure businesses—and gives actionable strategies to help you stabilize cash flow, optimize profit margins, and embrace the evolution of your business.

We also talk about:

Why profit matters more than revenue—and how to keep more of what you earn.

The power of snackable offers (and why they’re the key to cash flow consistency).

What to do when a launch doesn’t go as planned.

How to shift into evergreen strategies that support your bottom line.

The mindset and resilience you need to thrive through the highs and lows of entrepreneurship

This one’s a masterclass in systems, money, and business growth, so grab your notebook and tune in!

Links Mentioned:

Follow Alyssa on Instagram: @MagneticProfits

Learn more about Alyssa’s services and free resources: magneticprofits.com

Ellen Yin’s "Paid to Create" method (resource discussed during the episode): cubicletoceo.co

The Big Leap (book recommendation): Find it here

Connect with Me:

Follow me on Instagram: @hairbyhunty

Learn more about my work: jodiebrown.ca

If you loved this episode, don’t forget to:

Subscribe to The Visionary Rising podcast so you never miss an episode.

Leave a review—it helps so much!

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In this episode, Jodie interviews globally renowned educator Chris Moody about the evolving landscape of education, particularly in the beauty industry. They discuss the importance of engaging learners, overcoming imposter syndrome, and focusing on deep, rather than wide, teaching. Chris shares his journey from hairstylist to top educator, emphasizing the value of experiential learning and the future of hybrid education. Key takeaways include the significance of delivering impactful education, the difference between teaching and exhibiting, and the potential of integrating technology in learning environments.

00:00 Introduction and Greetings

00:06 Diving into Education and Attention Spans

01:08 Chris's Journey into Education

03:34 Key Insights on Effective Teaching

05:50 Common Mistakes in Education

10:30 Branded vs. Independent Education

21:52 Engaging Learners Effectively

28:07 Future Trends in Education

30:02 Conclusion and Farewell

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In this episode, Jodie addresses five crucial mistakes that content creators often make, which can hinder their social media performance. The key points discussed include the futility of constantly chasing algorithm changes, the importance of correctly interpreting data and metrics, the power of storytelling in content, the necessity of targeting the right audience, and maintaining a consistent brand voice. By focusing on these areas, content creators can develop a more effective and resonant content strategy. The speaker encourages listeners to take actionable steps towards refining their approach and offers additional resources for those looking to dive deeper.

00:00 Introduction: The Biggest Mistake in Content Strategy

00:43 Defining Your Content Strategy

02:24 The Pitfalls of Chasing the Algorithm

06:00 Mistake #2: Misinterpreting Data

14:35 Mistake #3: The Power of Storytelling

16:55 Mistake #4: Targeting the Right Audience

18:10 Mistake #5: Consistent Brand Voice

20:33 Conclusion and Recap

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In this episode, Jessica Bergio shares her journey of starting a podcast and how it has significantly impacted her business and brand visibility. She discusses strategies for building and growing a podcast, the importance of having a clear vision for your brand, and how to create content that resonates with your audience. Jessica also provides insights into monetizing a podcast and increasing downloads through effective marketing and social media strategies. Tune in to learn how podcasting can help you deepen connections, establish authority, and grow your business.

00:00 Welcome and Introduction

00:39 The Power of Podcasting

01:48 Starting Your Own Podcast

02:39 Building Your Brand Through Podcasting

06:09 Overcoming Challenges and Finding Clarity

08:45 Consistency and Content Creation

18:09 Monetizing Your Podcast

20:46 Starting with Brand Collaborations

21:15 Monetization Strategies for Content Creators

22:12 Increasing Podcast Downloads

23:44 Effective Marketing Techniques

25:51 Leveraging Social Media for Podcast Growth

28:36 Connecting with Other Podcasters

32:10 SEO and Omnipresence

35:35 Final Tips for Podcast Success

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In this episode, Kelly shares her inspiring journey from setting up a seven-figure brick-and-mortar hair salon to creating a balanced life while running multiple projects. She discusses the initial struggles of being overworked and burnt out and how she transitioned into implementing effective systems and financial strategies. Emphasizing the importance of emotional regulation, seeking clarity, and continuous self-improvement, Kelly articulates how embracing structured systems and self-care can lead to a healthier work-life balance. Moreover, she highlights the significance of investing in education, mentorships, and retreats. Kelly also shares details about her own transformative retreats designed for female entrepreneurs to rejuvenate and connect. This insightful conversation offers valuable lessons for any entrepreneur looking to build a sustainable and fulfilling business.

00:00 Introduction and Guest Welcome

00:37 Kelly's Journey: From Burnout to Balance

02:35 Challenges of Running a Business

05:14 The Importance of Systems and Policies

08:13 The Inflection Point: Realizing the Need for Change

13:00 Implementing Change and Self-Care

21:50 Emotional Regulation and Leadership

33:17 Conclusion and Retreat Information

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In this episode of the Visionary Rising podcast, we delve into the must-have tech tools that streamline business operations and elevate productivity. Discover why Kajabi tops the list for hosting courses, coaching, and email marketing all in one place. Learn about the game-changing features of Descript for video and podcast editing, and how InShot simplifies mobile video editing for social media content. Finally, explore the benefits of Asana for project and task management to keep your business organized and on track. Tune in for insights and recommendations on making the most of these powerful tools.

00:00 Introduction to My Favorite Business Tools

00:18 Deep Dive into Kajabi

02:39 Kajabi for Coaching and Courses

05:00 Kajabi for Sales and Marketing

07:17 Alternatives to Kajabi: Flowdesk and Thrivecart

10:25 Descript: The Ultimate Editing Tool

16:08 InShot: Mobile Video Editing Made Easy

17:35 Asana: Project Management Simplified

19:56 Conclusion and Final Thoughts

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In this episode, we dive into effective tactics to enhance your Instagram presence and engage more dream clients. Highlighting the significance of clear branding over mere engagement metrics, we share personal success stories of refined messaging leading to increased client inquiries and program interest, despite lower engagement numbers. Key strategies discussed include optimizing Instagram stories with text overlays, new features like 'reveal,' and interactive elements to increase visibility and meaningful connections. Additionally, we cover tips for utilizing Instagram's story features, repurposing content, creating engaging carousel posts, and enhancing Reels with visual hooks, high-quality media, and compelling initial hooks. Tune in for practical advice to amplify your online presence and connect deeply with your audience.

00:00 Introduction to Boosting Instagram Visibility

00:11 The Importance of Brand and Messaging

00:50 Personal Experience with Engagement and Reach

01:58 Optimizing Content for Visibility

03:21 Instagram Stories: Strategies for Increased Views

07:59 Effective Use of Instagram Story Features

11:33 Quick Tips for Instagram Feed Posts

12:55 Exploring Multi-Thread Posts

13:21 Repurposing Threads for Instagram

14:12 Sharing Threads to Stories

16:07 Creating Carousel Posts

17:56 Boosting Views on Reels

20:54 Optimizing Video and Audio Quality

22:56 The Importance of Hooks

23:24 Final Thoughts and Encouragement

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In this episode of the Visionary Rising podcast, the host shares a wealth of life lessons accumulated over 36 years, with a special focus on insights from her thirties. Key themes include the crucial role of adaptability in achieving balance and the importance of a vision for effective leadership. The discussion also delves into personal branding, the joy of hobbies, and the impact of adopting an abundance mindset. Entrepreneurs are provided with valuable takeaways on mindset, creativity, and success, underscoring the significance of self-definition, boundary setting, and consistency. Through personal anecdotes and thoughtful reflections, the host emphasizes self-kindness, authenticity, and growth, aiming to inspire listeners to embrace their own journeys with confidence and clarity.

00:00 Introduction and Personal Reflections

00:54 Lesson 19: Balance and Adaptability

03:48 Lesson 20: You Can't Please Everyone

04:25 Lesson 21: Vision Casting and Leadership

07:06 Lesson 22: Personal Branding

07:38 Lesson 23: Enjoying Hobbies

08:25 Lesson 24: Scarcity vs. Abundance Mindset

10:48 Lesson 25: Defining Success

12:27 Lesson 26: The Impact of Noise on Creativity

13:21 The Power of Decision Making

13:50 Creativity Needs Structure

15:18 Building and Maintaining Trust

16:33 Trusting Your Gut

18:29 You Are Enough

20:37 Embracing Growth and Discomfort

21:36 Avoiding Comparison

22:15 Authenticity in Action

23:40 Final Thoughts and Gratitude

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In this episode of the Visionary Rising Podcast, host Jody Brown shares the first 18 of 36 life and entrepreneurial lessons she has learned over her 36 years. As she approaches her birthday on October 17th, Jody reflects on valuable insights such as the pitfalls of complaining, the self-imposed nature of timelines, the power of rejection as redirection, and the contagious nature of scarcity mindset. She also emphasizes the importance of integrating inspiration, setting boundaries, and surrounding oneself with 'expanders' rather than mentors who only validate one's current state. This episode serves as a personal and motivational reflection aimed at helping others in their entrepreneurial and personal growth journeys. Jody invites listeners to share their feedback and engage with her on Instagram as she prepares to reveal the next set of lessons.

00:00 Introduction and Birthday Reflections

01:12 Lesson 1: The Power of Cutting Complaints

03:20 Lesson 2: Timelines Are Self-Imposed

07:59 Lesson 3: Dream Big, Live Big

09:01 Lesson 4: Embrace Your Creativity

11:28 Lesson 5: Rejection is Redirection

17:01 Lesson 6: Integration Over Inspiration

19:45 Lesson 7: Avoid the Scarcity Trap

21:14 Lesson 8: The Pitfalls of General Advice

22:28 Lesson 9: Teaching People How to Treat You

23:00 Lesson 10: Personal Development is Layered

25:10 Lesson 11: Leadership and Decision-Making

28:40 Lesson 12: Seek Expanders, Not Validators

29:25 Lesson 13: Authenticity and Authority

30:06 Conclusion and Next Episode Preview