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In this episode, the host welcomes Louise Henry, an experienced online business entrepreneur, to discuss various aspects of launching, creating automated offers, and maintaining live offers. Louise shares her journey from starting her first business selling custom name necklaces to transitioning into running a fully digital coaching and course business. The conversation covers essential topics such as the evolution of the online space, adapting to changes since 2020, strategic lead generation, and maintaining a strong personal connection with clients. Louise also offers practical advice on crafting high-quality digital products and utilizing platforms like YouTube and Facebook ads for consistent lead flow. This episode provides valuable insights for anyone looking to build or scale their online business while maintaining personal fulfillment and flexibility.

00:00 Welcome and Introduction

00:29 Louise's Journey into the Online Space

02:32 The Appeal of Time and Location Freedom

03:45 Navigating Ups and Downs in Online Business

05:43 Adapting Strategies for Success

09:22 The Importance of Fundamentals

17:54 Balancing Work and Personal Life

23:27 Effective Lead Generation Strategies for 2025

29:14 Building an Ideal Offer Ecosystem

34:10 Conclusion and Where to Find More