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In this episode, Katrina Owens, founder of Knockout Directive, joins the show to discuss the power of personal branding and public relations (PR) for business owners. Katrina shares her journey from building a faceless agency to focusing on her personal brand, detailing how this transition made her marketing efforts more effective and rewarding. She emphasizes the importance of understanding PR and personal branding, rather than outsourcing it without comprehension. The conversation covers strategies for integrating PR with social media, the significance of having a strong brand before leveraging PR, and how brand awareness and authority contribute to business growth. Katrina also provides actionable advice on securing PR placements, collaborating for early-stage PR, and using speaking engagements as a marketing strategy. For those aspiring to become professional speakers, she details the steps required to make speaking a significant revenue stream. Tune in for practical tips and insights on elevating your personal brand through PR, content creation, and speaking engagements.