SPA Girls Podcast

Getting Organized: Business Systems For Authors with Lorna K. Bailey

Self-published a book? Congratulations you’re now running an author business (whether you want to or not). Whether you have 5 books or 50, being an author is a LOT of plate-juggling. This episode we talk to the amazing Lorna K Bailey who as worked with bestselling authors and entrepreneurs, helping them organise and systemize their processes so they can manage their energy, focus on what they do best: creating and building their career.

This is a packed episode with a lot of great tips on systems, strategies and processes including:

About Lorna K Bailey

Lorna Bailey has been an Executive Virtual Assistant since 2014 working behind the scenes for bestselling authors and entrepreneurs including Dave Chesson (Kindlepreneur, Publisher Rocket, Atticus) to help them grow but thrive in their business.

Lorna knows many authors struggle with systems, organization, and the business side of being a writer. She’s seen what actually works to get books into readers’ hands and to build sustainable writing careers.

Now, she focuses on teaching authors how to:

In short, she helps writers stop drowning in the “business stuff” so they can get back to what they love most: writing!

Find her at www.lornakbailey.com

Resources mentioned
Lorna’s course: Indie Author Empire https://www.lornakbailey.com/the-indie-author-empire
20Booksto50K Facebook Group https://www.facebook.com/groups/20Booksto50k

Notion https://www.notion.com/
Trello www.trello.com

💗 The SPA Girls podcast is sponsored by everyone who supports us on Patreon. Thank you so much, we love our listeners and our patrons!

⭐ Join us at the $10 tier, and you’ll be invited to our private Self-Publishing Mastermind group for authors, where we discuss all things self-publishing, marketing and writing PLUS answer all your burning questions.

All the info is at http://www.patreon.com/spagirlspodcast

✍️ Visit http://www.SelfPublishingAuthorsPodcast.com for our FREE self-publishing resources, podcast episodes and info

😊Watch our weekly show on YouTube @‌spagirlspodcast

Make sure to subscribe wherever you listen, so you don’t miss an episode!

Amira Alvarez is the founder and CEO of The Unstoppable Woman, a global coaching company helping entrepreneurs, empire builders, athletes, creatives, and rising stars in all fields achieve their dreams and goals in record time. This classic replay of an interview we originally recorded in August 2020 is just what we need to get our mindset right for the new year and how to be productive without burning ourselves out!

As someone who has made a quantum leap (going from barely making 6-figures to making $700k in one year, then onto 7-figures) and has lived to tell about it, Amira knows exactly what tactical strategies and mindset shifts are required to get out of your own way, live life on your own terms, and master the art of achieving any goal you set your mind to.

Learn more about Amira at: https://www.TheUnstoppableWoman.com

💗 The SPA Girls podcast is sponsored by everyone who supports us on Patreon. Thank you so much, we love our listeners and our patrons!

⭐ Join us at the $10 tier, and you’ll be invited to our private Self-Publishing Mastermind group for authors, where we discuss all things self-publishing, marketing and writing PLUS answer all your burning questions.

All the info is at http://www.patreon.com/spagirlspodcast

✍️ Visit http://www.SelfPublishingAuthorsPodcast.com for our FREE self-publishing resources, podcast episodes and info

😊Watch our weekly show on YouTube @‌spagirlspodcast

Make sure to subscribe wherever you listen, so you don’t miss an episode!

Happy New Year from The SPA Girls! 🎉 Whether you wrote one chapter or one hundred in 2025, we’re so proud of you. Here’s to fresh pages, new stories, and another year of chasing your author dreams together. Let’s make 2026 your best publishing year yet!

💗 The SPA Girls podcast is sponsored by everyone who supports us on Patreon. Thank you so much, we love our listeners and our patrons!

⭐ Join us at the $10 tier, and you’ll be invited to our private Self-Publishing Mastermind group for authors, where we discuss all things self-publishing, marketing and writing PLUS answer all your burning questions.

All the info is at http://www.patreon.com/spagirlspodcast

✍️ Visit http://www.SelfPublishingAuthorsPodcast.com for our FREE self-publishing resources, podcast episodes and info

😊Watch our weekly show on YouTube @‌spagirlspodcast

Make sure to subscribe wherever you listen, so you don’t miss an episode!

Merry Christmas and Happy Holidays from the SPA Girls! It’s time to check off our 2025 Publishing Naughty or Nice list for what worked, and what really didn’t!

Lee Savino is a whirlwind of positive energy, and this classic replay of an episode we recorded with her a few years ago will inspire and motivate you – we guarantee it!

Lee Savino is a seven-figure romance author with multiple USA Today and Top 100 Amazon bestsellers who also has coached multiple authors. She has extensive expertise in selling direct, going wide, rapid releasing, and branding, as well as less commonly explored (but extremely lucrative) areas such as translations. 

Lee’s website: https://www.leesavino.com/author-advice/

Join her Millionaire Author Mastermind Facebook group

Listen to the Six Figure Author Experiment with Russell Nohelty

Courses: 

The Seven Figure Author course 

💗 The SPA Girls podcast is sponsored by everyone who supports us on Patreon. Thank you so much, we love our listeners and our patrons!

⭐ Join us at the $10 tier, and you’ll be invited to our private Self-Publishing Mastermind group for authors, where we discuss all things self-publishing, marketing and writing PLUS answer all your burning questions.

All the info is at http://www.patreon.com/spagirlspodcast

✍️ Visit http://www.SelfPublishingAuthorsPodcast.com for our FREE self-publishing resources, podcast episodes and info

😊Watch our weekly show on YouTube @‌spagirlspodcast

Make sure to subscribe wherever you listen, so you don’t miss an episode! 

From Traditional To Indie – USA Today Bestseller Lucy Monroe shares her publishing journey, mindset and marketing wisdom, and business strategy advice – especially useful for rolling with the publishing-world ups and downs!

About Lucy

With more than 12.5 million copies of my books in print worldwide, Lucy Monroe is an award-winning and USA Today bestselling author with over 90 published novels.

After a long and fulfilling career in traditional publishing, she made the leap to indie—and has never looked back. The freedom to write the stories she loves (and that her readers devour!) has been an absolute joy.

Her spicy Syndicate Rules mafia romance series is packed with morally gray alpha heroes, fierce heroines, and all the spice my characters demand. She writew contemporary, historical, and paranormal romance—some with suspense, all with heart, heat, and high emotion.

A voracious reader, and a passionate romance fangirl, Lucy loves chatting books (hers or yours!) on social media. Find her at LucyMonroe.com

https://lucymonroeauthor.substack.com

https://www.facebook.com/LucyMonroe.Romance

Resources mentioned:

Andi Durrant interview on Beyond The Booth
https://youtu.be/OuuGu-ecrBY?si=_kSgZJaTOu6hEHhT

Romance Writers of New Zealand
https://www.romancewriters.co.nz/

Written Word Media https://www.writtenwordmedia.com/

Bookfunnel https://bookfunnel.com/

💗 The SPA Girls podcast is sponsored by everyone who supports us on Patreon. Thank you so much, we love our listeners and our patrons!

⭐ Join us at the $10 tier, and you’ll be invited to our private Self-Publishing Mastermind group for authors, where we discuss all things self-publishing, marketing and writing PLUS answer all your burning questions.

All the info is at http://www.patreon.com/spagirlspodcast

✍️ Visit http://www.SelfPublishingAuthorsPodcast.com for our FREE self-publishing resources, podcast episodes and info

😊Watch our weekly show on YouTube @‌spagirlspodcast

Make sure to subscribe wherever you listen, so you don’t miss an episode!

Every book you write is part of a world and you need to know as much as possible about the world before you start writing—but be prepared to pivot!

So how do you build a fictional world (whether contemporary, paranormal, fantasy, or historical etc) that sets your story up well and captures readers imaginations?

A long-time friend of the SPA Girls, Nalini Singh talked with us about worldbuilding in 2022 and her evergreen craft advice is just as relevant today!

New York Times and internationally bestselling author of the Psy-Changeling and Guild Hunter series of paranormal romances, Nalini also writes New Zealand-set thrillers, the next one coming out in January 2026, Such A Perfect Family. Her contemporary romances include the Rock Kiss and Hard Play series, the latter of which revolves around a rugby-loving family in Auckland.

Nalini’s books have hit the New York Times, USA Today, Publishers Weekly, and Wall Street Journal Bestseller lists numerous times over the past two decades. The first book in her Psy-Changeling series, Slave to Sensation, was named as one of the New York Public Library’s 125 books from the last 125 years that inspire a lifelong love of reading.

Born in Fiji and raised in New Zealand, Nalini was first published in 2003. Her books are both traditionally and indie published and have sold millions of copies worldwide with translations in multiple languages.
Visit Nalini’s website at www.NaliniSingh.com and make sure to sign up for her newsletter to receive a monthly reading goodies especially for subscribers.

💗 The SPA Girls podcast is sponsored by everyone who supports us on Patreon. Thank you so much, we love our listeners and our patrons!

⭐ Join us at the $10 tier, and you’ll be invited to our private Self-Publishing Mastermind group for authors, where we discuss all things self-publishing, marketing and writing PLUS answer all your burning questions.

All the info is at http://www.patreon.com/spagirlspodcast

✍️ Visit http://www.SelfPublishingAuthorsPodcast.com for our FREE self-publishing resources, podcast episodes and info

😊Watch our weekly show on YouTube @‌spagirlspodcast

Make sure to subscribe wherever you listen, so you don’t miss an episode!

We’re delighted to welcome Sarah Elisabeth Sawyer, historical fiction author and writing instructor.

We’re diving into how dictation can totally transform the way you write: think faster drafts, more creative flow, and less stress on your body. Sarah has written 13 books solely by speaking words into her smartphone. Once she switched from typing her first drafts to dictating them, she doubled her writing speed.

A tribal member of the Choctaw Nation of Oklahoma, Sarah also shares her advice on writing Native American characters with truth and respect.

About Sarah

Sarah Elisabeth Sawyer is an award-winning historical fiction author and writing instructor. She’s published 19 books and is also the host of The Confident Fiction Author podcast. She’s been featured on The Creative Penn podcast, Jane Friedman’s blog, Writer’s Digest magazine, and at InkersCon 2025. Plus, of course, the SPA Girls Podcast! 😉She’s also taught over 800 fiction authors how to dictate their novels through her Dictation Bootcamp for Authors and Fictation™ Digital Courses.

Links:

Sarah’s substack “The Five Minute Fictation Club”
https://www.fictioncourses.com/

https://www.sarahelisabethwrites.com/
The Confident Author Podcast https://www.fictioncourses.com/podcast
”Fictation” – the art of dictating your fiction https://www.fictioncourses.com/fictation

Scrivener for IOS app

💗 The SPA Girls podcast is sponsored by everyone who supports us on Patreon. Thank you so much, we love our listeners and our patrons!

⭐ Join us at the $10 tier, and you’ll be invited to our private Self-Publishing Mastermind group for authors, where we discuss all things self-publishing, marketing and writing PLUS answer all your burning questions.

All the info is at http://www.patreon.com/spagirlspodcast

✍️ Visit http://www.SelfPublishingAuthorsPodcast.com for our FREE self-publishing resources, podcast episodes and info

😊Watch our weekly show on YouTube @‌spagirlspodcast

Make sure to subscribe wherever you listen, so you don’t miss an episode!

This is a fabulous classic replay of our interview with USA Today Bestseller, Lucy Lennox.
Lucy saw extraordinary success straight out the gate, from when she first published her MM romance, Borrowing Blue, in November 2016. In fact, by her second month of publishing, Lucy was earning five figures per month! Since then, Lucy’s books have soared the bestseller charts consistently and she’s built an incredible career, publishing prolifically (despite a serious health challenge) and building a rabid audience for her sweet and steamy male/male gay romances.

From release strategies, co-writing tips, MM romance tropes to Writing For Your Id and the power of romance beats, Lucy’s honest, no-holds-barred advice will boost your mindset and your business. In fact, we know you’ll come away just as inspired and motivated to get butt-in-chair-hands-on-keyboard we were from talking with Lucy! No matter what genre you write, this podcast is a must-listen, with something for everyone.

About Lucy

Lucy Lennox is the USA Today bestselling author of over fifty gay romance titles including the GoodReads Hall of Fame winner Wilde Love. Born and raised in the southeast USA, she is finally putting good use to that English Lit degree she earned before the turn of the century.  

Lucy enjoys naps, pizza, and procrastinating. She stays up way too late each night reading romance because it’s simply the best.

For more information and to stay updated about future releases, sales and audio news and to grab some free and bonus reads, please sign up for Lucy’s author newsletter, or to stay in the know, join her exciting reader group, Lucy’s Lair on Facebook. 
Lucy’s website: https://www.lucylennox.com/

💗 The SPA Girls podcast is sponsored by everyone who supports us on Patreon. Thank you so much, we love our listeners and our patrons!

⭐ Join us at the $10 tier, and you’ll be invited to our private Self-Publishing Mastermind group for authors, where we discuss all things self-publishing, marketing and writing PLUS answer all your burning questions.

All the info is at http://www.patreon.com/spagirlspodcast

✍️ Visit http://www.SelfPublishingAuthorsPodcast.com for our FREE self-publishing resources, podcast episodes and info

😊Watch our weekly show on YouTube @‌spagirlspodcast

Make sure to subscribe wherever you listen, so you don’t miss an episode!

In just a few years, Stacia Stark gone from unknown new pen name to Amazon #1 Bestselling Author of Romantasy. She has also signed a major trad deal with Avon with her trad debut coming out in December 2025.

Stacia is an inspiring guest who breaks down exactly how she approaches hybrid publishing, writing romantasy and meeting spice/story/trope expectations, how to find an agent and what to look out for when targeting a traditional publishing deal.

About Stacia

Stacia Stark is an Amazon #1 bestselling author of romantasy filled with found families, self-reliant heroines, and brooding, grumpy heroes.

Her books have been translated into over 15 languages, her Kingdom of Lies series was nominated twice for Goodreads Choice Awards, and her traditionally published debut We Who Will Die releases with Avon in December 2025.

Originally from New Zealand, Stacia Stark now lives in Chicago, which she adores during the summer and tolerates (or flees) during the winter.

Find her at Home | Stacia Stark

💗 The SPA Girls podcast is sponsored by everyone who supports us on Patreon. Thank you so much, we love our listeners and our patrons!

⭐ Join us at the $10 tier, and you’ll be invited to our private Self-Publishing Mastermind group for authors, where we discuss all things self-publishing, marketing and writing PLUS answer all your burning questions.

All the info is at Get more from SPA Girls Podcast on Patreon

✍️ Visit http://www.SelfPublishingAuthorsPodcast.com for our FREE self-publishing resources, podcast episodes and info

😊Watch our weekly show on YouTube @‌spagirlspodcast

Make sure to subscribe wherever you listen, so you don’t miss an episode!