From April 27, 1999: Oprah dedicates a show to women who have a hard time expressing their true feelings when in difficult situations and conversations. Assertiveness coach, Jan Ferris, shares the importance of boundary setting and tips for learning how to say, “No.” New York Times Business Bestselling authors of Difficult Conversations, Doug Stone and Sheila Heen, discuss why some conversations are more difficult than others, teach what they call the doubling technique and give advice for tough scenarios.