The truth is, most financial advisors know they should be using AI.

Very few know where to actually start.

Too many tools. Too many platforms. Too much noise.

But the advisors who take the time to learn it now will have a significant edge over those who wait.

In this special edition of Advisor Talk, Frank LaRosa is joined by Chief Information Officer Sue Cheema, Chief Marketing Officer Brian Lutz, Director of Marketing and Brand Strategy Wade Shields, and co-host Stacey Frank for a wide-ranging roundtable on what AI actually means for financial advisors today.

The group breaks down how advisors can use AI to grow their business, serve clients more effectively, and free up time, including how to build custom GPTs, craft better prompts, and choose the right platform for the right task.

They also address the bigger picture: what AI will never be able to replace, why the human side of financial advising remains irreplaceable, and why advisors who ignore AI risk being left behind by the ones who embrace it.

Frank and the team also discuss how AI is changing the way advisors should think about their brand, their marketing, and the client experience, and why the advisors who lean into what AI cannot do will be the ones who win long term.

Questions answered in this episode include:

Will AI replace financial advisors?

How should a financial advisor start using AI in their practice?

What is the difference between ChatGPT, Claude, and Gemini?

What is a custom GPT and how can advisors use one?

What is prompt engineering and why does it matter?

How is AI changing financial advisor marketing and branding?

What can AI never replace in the advisor-client relationship?

Chapters:

00:00 – Introduction and Why AI Matters for Advisors

03:57 – How Firms Are Already Using AI to Scan Books of Business

07:03 – What AI Cannot Replace: Empathy and the Human Edge

11:23 – Prompt Engineering: How to Get Better Answers from AI

14:10 – Building Custom GPTs for Your Advisory Practice

22:37 – ChatGPT vs. Claude vs. Gemini: Which One Should You Use

44:08 – Why AI Will Not Replace Advisors But This Will

49:05 – How to Reach the Team at Elite Consulting Partners

Learn more about Elite and our resources:

Elite Consulting Partners | Financial Advisor Transitions

https://eliteconsultingpartners.com

Elite Marketing Concepts | Marketing Services for Financial Advisors

https://elitemarketingconcepts.com

Elite Advisor Successions | Advisor Mergers & Acquisitions

https://eliteadvisorsuccessions.com

JEDI Database Solutions | Technology Solutions for Advisors

https://jedidatabasesolutions.com

Listen to more Advisor Talk episodes:

https://eliteconsultingpartners.com/podcasts/

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Listen to more Advisor Talk episodes:

https://eliteconsultingpartners.com/podcasts/