Joanna Jensen isn't just a lovely lady and a brilliant businesswomen, she's a fierce supporter and investor of female founded businesses, who all benefit from her experience, knowledge and understanding of the business world.

Joanna founded Childs Farm when her daughter struggled with eczema, and nothing that was on the market really cut the mustard. This led Joanna on a journey of learning, trying, testing- not only did the product have to work, but it needed to be fun and create joy in the children using it... fast forward and that was the foundation of Childs Farm.

It wasn't easy (that's a HUGE understatement), but Joanna nurtured and grew this brand to become the leading personal care brand for children and babies, and eventually sold a significant percentage of the company in 2022.

Since this time, Joanna has used her incredible knowledge to support amazing female founded brands and invested in a range of companies including Small & Supercharged Podcast friends Lemonade Dolls, The Clothes Doctor, Hunter & Gather, and many more.

Joanna is incredible- a powerhouse and someone I'm so grateful to. Not only has she contributed to the book, but she was also on the amazing panel at Hatchards Book Event in January 2025. What a lady!

To find out more about Joanna, see www.joannajensen.co.uk

To grab your copy of You've Got This, head to Amazon or Bloomsbury