David, Korbin, and Vince kick off the week discussing a letter from listener Dave Cummins, an Angus breeder from County Longford, Ireland, on the topic of how this selection for extreme birth weight is actually having unintended consequences. They then welcome guest Justin Morrison, owner of Brooking Angus Ranch in Radville, Saskatchewan. Justin talks about cow families and what made his passion for the Blacks over the Reds, and walks us through assembling Brooking Angus Ranch, including how soon he was able to create cash flow by selling bulls and females. Justin talks about being an early adopter of the internet sales technology, and how an awesome presentation matters. Towards the end of the episode, Justin talks about Brooking’s unique program for juniors, and how he balances biological type, function, and productivity in cattle seed stock production.

Mentioned in this Episode:

Montana Ranch

Rafter 5M Land & Cattle

Bruin Ranch

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Contact [email protected] or call 406-210-1366 if you are interested in becoming a sponsor for Angus Underground.

GingerHillAngus.com

Insuremybull.com

Brooking Angus Ranch

Quotes:

• “Don’t put all your eggs in one basket with this birthweight deal, because you will breed yourself into a problem.”
• “We keep seeing generation after generation of these negative birth weights being stacked up, and we can all see the wreck that’s coming.”
• “We truly enjoy trying to achieve something and have had some success building some security for our family.”
• “That’s why we should encourage Junior showing. It’s teaching these kids responsibility, skills, and teaching them discipline.”

Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.