It’s a jam-packed episode, starting with Aaron and Sheyna Strommen from Strommen Angus Ranch and Livestock Services in North Dakota. They talk about how they met and got started, what maternal power means to them, the sale coming up in December, and insights on their breeding program and marketing partnerships. Then Sheyna jumps in for a conversation all about sale marketing, including building a budget, getting the right kind of sale photos, and sharing who you really are with your customers.

Then, at the end of the episode is a quick interview with Jeff Sackmann, Sackmann Cattle Company in which he talks with David about his upcoming "Herd Builders Partners Female Sale" with JR Ranch in Othello, WA.

Mentioned in this Episode:

MontanaRanchAngus.com

BruinRanch.com

ShadyBrookAngus Farm.com

Facebook @AngusUnderground

Instagram @AngusUnderground

Contact [email protected] or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.

TruTime Logistics Facebook Page

StrommenRanch.com

GMC Genetics

Bear Mountain Angus Ranch

Sackmann Cattle Company

JRRanch.net

Quotes:

• “Predominantly, our customers are true cattlemen. They are professional ranchers. Their commercial cattle will send their kids through college and will hopefully help them retire one day.” — Sheyna [18:41]
• “We also tell our customers that you can look at our breeding program and figure out exactly what we’re doing.” — Aaron [23:03]
• “I think one of the areas that is absolutely not discussed as much as it should be anymore is the productivity of these cows. I think for me, that's the great frontier ahead of us.” [29:17]
• “For us, getting to where we’ve gotten to now, it takes a lot of people and a lot of questions. We haven’t done this just completely on our own. It’s a combination of enough people helping us out and giving us advice along the way.” — Aaron [39:55]
• “We don’t really want to offer something for everybody, that’s not our goal. We want when guys come here and look at every pen and go, man, I can select one from any of these pens, and it will be fine.” — Aaron [48:55]
• “I think the most important marketing tool that you could ever build is a budget and you need to do that for six to eight months in advance of your sale.” — Sheyna [55:00]
• “You’re the secret that makes your program special. Let’s figure out what that is and share that.” — Sheyna [1:00:21]

Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.