The Revenue Formula

Special: Revenue Planning (With Ben Murray)

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We’ve been zinging finance a bit on the show. Today we decided to invite a SaaS CFO, Ben Murray.


We talked about how the two functions should create a solid revenue plan together - how to manage crazy ambitions and much more.


  • (00:00) - Introduction: Finance + RevOps
  • (03:52) - How the CFO sees RevOps
  • (05:22) - The focus is on sales and marketing
  • (07:09) - Getting operational
  • (08:32) - CFOs
  • (10:43) - What planning looks like
  • (15:02) - Hidden improvements
  • (24:22) - Driving the plan forward
  • (26:16) - Creating flexibility in the plan
  • (31:01) - Selling to the CFO
  • (33:16) - Making the case
  • (38:53) - Where should RevOps report to?

    • About Ben

    Ben is a fractional CFO and founder of TheSaaSCFO.com and TheSaaSAcademy.com

    Want more from Ben? Check out his newsletter here https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

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    The Revenue FormulaBy Toni Hohlbein & Raul Porojan
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