Tiffani Bova, VP and Distinguished Analyst with Gartner Research, discusses how high-tech sales strategies need to change in order to sustain success in the future. She was the recipient of Gartner's Thought Leadership Award for her work on the Future of IT Sales, was named one of the Most Powerful & Influential Women, and is a Top 50 Sales and Marketing Influencer. Stay tuned after the interview for five action items to take advantage of the ideas and advice in this interview, and hear some bonus comments from Tiffani.